Genevieve Sweeney Boucle Unisex Sweater

Kat got the cream | Boucle Up

Kat got the cream wearing our Aaron unisex raglan jumper in a merino mohair boucle yarn. Beautifully textured yarn, very lightweight with contrast clean trims. Hand knitted in Britain. “You all know by now what a sucker I am for navy and I felt drawn to something of the faux fur effect you almost get with…

Schon! Magazine | Treadmill Boogies

Schon! Magazine features Genevieve Sweeney’s AW16 Erin Roll Neck Jumper in the editorial “Treadmill Boogies”. Sportswear styling with well-known brands, such as Adidas, Puma and Fila gives a dynamic editorial with our textural knitwear. The Erin jumper knitted in Britain with a wool polyamide blend with contrast stripe on trims. Available via our e-shop in Off white…

Knitwear Designer Drapers Online

My Fashion Life | Drapers online

Knitwear designer Genevieve Sweeney founded her eponymous brand in 2015, after a career working with some of the most prestigious global designers. Inspired by heritage techniques, the brand manufactures entirely in the UK with a network of knitters ranged across the country. With stockists including Fortnum & Mason and Young British Designers, the jumpers retail…

Lambswool Blue Jumper DublinBlogger

Tales of Jude | The Luxe Knit

Collaboration with one of my favourite bloggers, Tales of Jude based in Dublin, I absolutely love Judith’s style and love how she mixes textures and tonal hues together with a modern edge. I wanted to share with you my favourite images from her article “The Luxe Knit” featuring the Rea slouch jumper in Hurricane Blue. ”…

style inspiration menswear mick jagger

British Icons in Knit | Mens Style

Taking inspiration of British Icons who have shaped the menswear fashion industry throughout the last few decades. These sartorial silhouettes will never go out of style, a reason why we should invest in timeless knitwear that becomes a staple in your everyday wardrobe through out the seasons. Shop the edit of our knitwear style icons…

jacquard dress copper made in britain

Introducing Autumn Winter 2017: Womenswear

Autumn Winter 2017 begins with Genevieve’s fascination with mark making, focusing on faded and repeating traditional patterns engraved onto thatched cottages that surround the GS studio in Clavering, Essex. The term Pargetting, originating from the 15th century in the East of England, is created by inscribing and carving repeated patterns by hand into the exterior…

BTS Genevieve Sweeney Womenswear

Behind the Scenes Autumn Winter 17

The photoshoot is one of my favourite moments of bringing the collection together, not only does it mean I have to stop knitting (even if it is 4am the morning of the shoot) but I have the chance to work with the most amazing team! The AW17 collection was inspired by mark making, focusing on faded…

Knitwear Innovation Printing Sweater

Innovative Knitwear | Digital Printing

A year ago, I discovered Faering a company based in the Midlands who specialise in luxury digital textile printing including fabrics such as knitwear. This innovative technology caught my eye as I could see it as a great vehicle for brands to use it as an up cycling method for an unsold stock as you can…

cotton manufacturing

Innovative Knitwear | Cotton Spinning

Sustainability is always in the fore front of my mind when designing a collection. When I worked for international brands that manufactured across the world I became very aware of the carbon foot print of a garment, from the pollution of water, the wastage of fabrics to the footprint of postage when sending prototypes from…