Slouch lambswool grey sweater

The Modern Classic | The Rea slouch jumper

There’s more to the Rea that meets the eye…..     Luxurious, effortless style and refined details             The Rea’s story begins at the renowned woollen spinning mill, Z.Hinchliffee based in the Denby Dales in Yorkshire. Established in 1766, this family-run business has passed down its experience and knowledge through…

Hosiery Heaven | February Edit

The first Hosiery Heaven Edit of 2019, I love seeing how you style your GS Sock Subscriptions! Proving that there is nothing better than a sparkly pair of socks to brighten up a grey winters day, from casual everyday style to party looks. Discover how the GS customer styles their GS Sparkly Socks below…   Stripes…

Statement Sparkly Socks

How to add a bit of sparkle and glitter to your favourite pair of shoes this party season. The GS sparkly socks create instant glamour and uplift any shoe, from towering heels, brogues and trainers. As its Christmas, I am sporting a little sparkle and feather with striking patterns and colour pops. Perfect to add…

How to style Cosy Jumpers & Sequins

Statement sweaters that you’ll be wearing long after the 12 days of Christmas. Colourful geometrics, sparkly knits and cosy cables, wear now layered over sequins then pair down with denim in the new year. Discover the GS Festive Knit Edit below really for the party season.   Chunky oversized roll neck sweaters and cosy cable…

Cardigan Love

Cardigans are the rare combination of being both comfortable and stylish. They’re perfect for layering and can be shrugged on and off without fear of ever-changing temperatures, whether at work, play or home.   The easiest knitwear piece to wear styled over a Tshirt and jeans or tucked into tailored trousers or a high waist…

Meet the British Knitwear Designer

Meet The Designer | Part One

Introducing the Meet the Designer Series, where I share with you my journey of GS, my studio space and generally just a little info more about me! Over the next 3 blog series, I hope to give you more of an insight into the GS world, how I design the collections, who I work with…

Effortless Airport Style

As the summer holiday countdown begins, I wanted to share with your my airport style hacks that will keep you feeling comfortable and looking stylish from the start to the end of your journey. Earlier this year I had wonderful feedback from a client about the GS knitwear she wears when travelling for work. “They are…

Pebble Magazine | 7 eco friendly swaps Summer Tshirt

  As seen in Pebble Magazines “7 Eco-Friendly Swaps for your Summer Holiday” the GS Tshirt!   Featuring the first GS Summer Tshirt Collection in a Limited Edition Zodiac Collection. The white cotton t-shirts have been knitted and constructed in Nottingham at a family run factory, ensuring the highest quality heavy cotton. The t-shirts are easy to…

Father’s Day | Gift Edit

It’s always hard to buy the big man in your life a gift when he owns most things! That’s why I believe in gifting something unique, thoughtful and unexpected, that he is sure to love. As it’s Father’s Day on 17 June and I have got together the must-have GS Father’s Day Edit, for all…

Enduring Style | Seasonless knitwear

Genevieve Sweeney encapsulates Slow Fashion. Fusing contemporary detail, heritage skills, British manufacturing and sustainable processes. The 2018 collection focuses on seasonless style, creating a multifunctional knitwear edit that will see your wardrobe for 365 days, whatever the weather. Modern classics and unique statement knits that are worn for years to come, styles you can rely on no…

white tshirt with zodiac print

The First GS T-Shirt Collection

  Introducing the first GS Summer Tshirt Collection in a Limited Edition Zodiac Collection. A collaboration with Artist Joe La-Placa, who has brought together the Zodiac house with intricate hand-drawn details with a twist of humour and imagination.                 I met Joe 8 years ago whilst he was studying Illustration at…

Menswearstyle | On Trend Ways to Wear Knitwear

Thank you to Menswearstyle.com for featuring the GS Menswear Collection this month in “Discover February 2018’s Coolest Stuff” & “On Trend Ways to wear Knitwear”   “We recently stumbled across Genevieve Sweeney knitwear and were blown away by the quality and strikingly cool designs on offer. Genevieve launched her eponymous knitwear brand in 2015 and it…

Hand knitted alpaca eco wool jumper

Sustainable Notes of Spring

As a British Designer, I have always focused on the sustainability of my collections from the herd to a jumper.  Sustainability in fibres, promoting local craftsmanship and ethical manufacturing has always been at the heart of GS Knitwear and I hope to illustrate how powerful making slow fashion choices can be. During the last year I have slowly moved…

Mens Apres Ski Style

Apres Ski Style | GS Style Edit

Icey mountain air, cosy colourful knits and hot mulled wine….must be ski season! Time to show off your statement knitwear off piste! Here is a GS Style Edit of must-have knitwear during your time on and off the mountain slopes, as I totally believe it is the best time to embrace clashing patterns and contrast…

Personalised Sparkly Stripe Socks

Hosiery Heaven

The statement sock can truly transform an outfit. You can show your personality with a flash of lurex and give a modern edge to a pair of heels. Socks are the perfect way add a little pop colour or nod a seasonal trend such as mixing and clashing prints. Paired with trainers, velvet sandals, low sandals, flat…