Genevieve Sweeney

Eco Friendly ways to wash Cashmere

Eco-Friendly Ways to Wash Cashmere | The Telegraph

By Genevieve Sweeney / November 28, 2019 /

Eco -Friendly ways to wash your GS knitwear and these tips are super easy! Last week I was interviewed by Tamara Abraham from the Telegraph Magazine on the best Eco-friendly processes to wash your luxury GS knitwear. Hand wash is so much better for the longevity of your knitwear compared to Dry Cleaning. People assume…

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Stylonylon Grey Cable Lambswool Sweater

As Seen On Stylonylon | The Wroxton Cable Grey Wool Jumper

By Genevieve Sweeney / November 9, 2019 /

  Stylonylon spotted in Soho, London wearing the GS Wroxton cable lambswool jumper in grey melange. “This is handcrafted by the ever brilliant knit designer Genevieve Sweeney whose pieces are incredibly special and real keepers. This is an evergreen piece over at GS, and you can find it here.  I always get lovely comments when…

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Luxury Sock Subscription Hosiery Heaven

Hosiery Heaven | October Edit

By Genevieve Sweeney / October 30, 2019 /

Inspired by how our GS customers have been styling their GS Socks and GS Sock Subscriptions this Autumn on Instagram. Cosy & colourful, the perfect way to warm up this season, I love to see my customers receiving their surprise socks and how they wear them throughout the seasons. Below are some of my favourites:…

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womens cashmere statement sweater sustainable

A Journey for Slow Fashion | The Munro Hand Intarsia

By Genevieve Sweeney / October 26, 2019 /

I would love to share with you a Journey close to my heart, the story of the Munro Hand Intarsia jumper. Originally one of my first GS designs, I launched the Munro cashmere jumper in 2015. Designed to help a Hand Intarsia knitter gain confidence, learn a modern knitwear silhouette and be able to gain further work with other…

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menswear style British knitwear cashmere

As seen in Menswearstyle | The Linton Hand Intarsia Cashmere Jumper

By Genevieve Sweeney / October 12, 2019 /

As seen in this month’s Menswearstyle style edit, the Linton Hand Intarsia Cashmere Jumper. “Whilst the cold weather of autumn has introduced its arrival there has been some cool product drops to brighten up our days. “   Introducing the Linton cashmere jumper in grey melange with a geometric line blocking inspired by 1920s textile art.…

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womens cable aran lambswool sweater made in Britain

How to style a chunky cable jumper

By Genevieve Sweeney / October 7, 2019 /

THE ULTIMATE CABLE CHUNKY JUMPER A modern edge to the traditional Aran cable jumper, introducing the Wroxton lambswool jumper. A chunky all over cable stitch with yoke neckline and seamless detail. Made in Oxfordshire in a sumptuous Scottish spun lambswool. A relaxed and effortless silhouette ready to embrace sweater weather, a luxury staple that will…

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womens statement sweater cashmere

The iconic GNVE Cashmere jumper

By Genevieve Sweeney / September 24, 2019 /

Introducing the new GNVE hand intarsia cashmere jumper, a striking style that celebrates all things Slow Fashion with traditional artisan knitting, luxurious natural fibres, modern design and a love for hand-finished details and colour. Slow Fashion, Modern Heritage, Timeless Style, Refined Details & Luxurious Fibres. A contrast geometric colour block of complementary colours forms the…

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The True Costs Of Slow Fashion….. What You Can Get For £1

By Genevieve Sweeney / June 26, 2019 /

Last week I was shocked by the news that a particular fast fashion brand was celebrating 10 years of empowering women with a £1 bikini… Even though the company said they were making a loss per bikini sold, it still doesn’t justify that they are normalising clothing at this eye-watering price, while promoting fast and disposable fashion. Secondly,…

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Pebble Magazine | Conscious socks for Father’s Day

By Genevieve Sweeney / June 7, 2019 /

As seen in this week’s Pebble Magazine, the new GS Samar marl socks. “All dads need socks, that’s a fact. And British knitwear brand, Genevieve Sweeney, make some of the finest knitted socks known to man. These hardy pairs are made from leftover yarns from their larger items, spun by hand and then made into small…

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womens lambswool Fishermans rib jumper mustard yellow

Introducing the GS Spring Summer Collection

By Genevieve Sweeney / May 25, 2019 /

  Introducing the GS Spring Summer Campaign.   British Knitwear for the everyday modern wardrobe. Sustainable fibres, effortless silhouettes and British manufacturing bring together luxury staple pieces that you will wear throughout the seasons and changing weathers.   Fluid movements and geometric patterns…

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socks and Birkenstock marmite style en brogue

Hosiery Heaven | How to style Socks and Sandals

By Genevieve Sweeney / April 18, 2019 /

Socks and Sandals Style doesn’t get more Marmite than this!   As styled by Enbrogue, the GS Sami silk tweed socks. “This is the look I do most often – a pair of cork footbed sandals with a thicker sock and a pair of faded blue jeans. I love Genevieve Sweeney’s beautiful socks in particular;…

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Rhubarb & Custard Socks

Hosiery Heaven | April Edit

By Genevieve Sweeney / April 11, 2019 /

Inspired by our April’s Hosiery Heaven Edit, elevate your everyday style with the GS Sock Subscription. Discover how our GS customer styles their GS Socks from day to night…   RHUBARB & CUSTARD This month’s new Serora sparkly stripe socks were a huge hit on the GS Sock Subscription! With its contrasting spiral stripes of…

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Schon Magazine | Couch Surfing

By Genevieve Sweeney / March 7, 2019 /

Stunning editorial @schonmagazine “Couch Surfing” featuring the Genevieve Sweeney knitwear collection. Serora Sparkly Spiral Stripes   Soar ecru textured stitch jumper, a lightweight unisex silhouette, knitted in the softest wool cashmere viscose blend. Discover the Soar jumper here.                                 Teviot…

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Red Rollneck Mohair Jumper

Design Scene Magazine | Fashion Editorial

By Genevieve Sweeney / February 21, 2019 /

As seen in the latest editorial “Beauty Queen” @designscene The Arin roll neck merino mohair jumper in vivid red, the perfect lightweight spring jumper. Discover the Arin jumper here.   Thank you to art director and photographer @annecharlottemoulard Stylist @mrsemilyevans MUA @bryanna_angel_mua Hair @andrewchen_hair Model @karolinasz @prm_agency

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Hosiery Heaven | February Edit

By Genevieve Sweeney / February 14, 2019 /

The first Hosiery Heaven Edit of 2019, I love seeing how you style your GS Sock Subscriptions! Proving that there is nothing better than a sparkly pair of socks to brighten up a grey winters day, from casual everyday style to party looks. Discover how the GS customer styles their GS Sparkly Socks below…   Stripes…

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Colour Clash Knitwear on the Slopes | Style Inspiration

By Genevieve Sweeney / January 10, 2019 /

Dreaming about your next ski holiday and thinking about what to wear on and off the slopes!. Discover my style inspiration from Vintage editorials; colour clash to cosy cables, this Winter edit also works well to banishing grey winter days and January Blues.   Go Bold or Go Home – Pattern Colour Clash    …

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Statement Sparkly Socks

By Genevieve Sweeney / December 14, 2018 /

How to add a bit of sparkle and glitter to your favourite pair of shoes this party season. The GS sparkly socks create instant glamour and uplift any shoe, from towering heels, brogues and trainers. As its Christmas, I am sporting a little sparkle and feather with striking patterns and colour pops. Perfect to add…

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Grey Cosy wool Jumper Cable

The Ultimate Grey Cosy Knit | Stylonylon

By Genevieve Sweeney / November 27, 2018 /

THE ULTIMATE CABLE GREY JUMPER           As seen on Stylonylon, “the perfect grey cosy”. Elevate your everyday wardrobe with the Wroxton cable grey lambswool jumper. A relaxed silhouette with yoke neckline and all over cable and purl stitch detail. Made in Oxfordshire, knitted in the softest and most sumptuous grey melange lambswool. Shop the…

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The Gift That Keeps On Giving | Luxury GS Sock Subscription

By Genevieve Sweeney / November 18, 2018 /

The Christmas gift of socks is a tradition we just can’t live without. And let’s face facts, these are no ordinary socks So this year, why not gift the gift that keeps on giving, every month to be exact.   Introducing the GS Sock Subscription, choose between one to three pairs of socks to be conveniently delivered to…

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Meet the British Knitwear Designer

Meet The Designer | Part One

By Genevieve Sweeney / July 13, 2018 /

Introducing the Meet the Designer Series, where I share with you my journey of GS, my studio space and generally just a little info more about me! Over the next 3 blog series, I hope to give you more of an insight into the GS world, how I design the collections, who I work with…

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Pebble Magazine | 7 eco friendly swaps Summer Tshirt

By Genevieve Sweeney / June 14, 2018 /

  As seen in Pebble Magazines “7 Eco-Friendly Swaps for your Summer Holiday” the GS Tshirt!   Featuring the first GS Summer Tshirt Collection in a Limited Edition Zodiac Collection. The white cotton t-shirts have been knitted and constructed in Nottingham at a family run factory, ensuring the highest quality heavy cotton. The t-shirts are easy to…

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Father’s Day | Gift Edit

By Genevieve Sweeney / June 3, 2018 /

It’s always hard to buy the big man in your life a gift when he owns most things! That’s why I believe in gifting something unique, thoughtful and unexpected, that he is sure to love. As it’s Father’s Day on 17 June and I have got together the must-have GS Father’s Day Edit, for all…

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Stylonylon wearing GS Zodiac Tshirt Kids and Adults

The British T-shirt | Saving British Manufacturing

By Genevieve Sweeney / May 30, 2018 /

When you hear such sad news and you want to make a difference! This year I have been incredibly excited to have worked closely with a British Tshirt Manufacturer based in Nottingham established over 70 years ago. Last week they have informed me that they will be closing their doors on 3rd July as there fabric dyers based nearby…

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She Can She Did Interview Genevieve Sweeney

She Can She Did Interview | A spotlight on Genevieve Sweeney

By Genevieve Sweeney / May 22, 2018 /

Last week I sat down with the wonderful Fiona, founder of the inspiring Female Entrepreneur platform She Can She Did. One of the most enjoyable and relaxing interviews of my career so far, was with Fi last week. We chatted for nearly 2 hours about all things Slow Fashion, Brexit, Cashflow as well as my…

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Enduring Style | Seasonless knitwear

By Genevieve Sweeney / May 7, 2018 /

Genevieve Sweeney encapsulates Slow Fashion. Fusing contemporary detail, heritage skills, British manufacturing and sustainable processes. The 2018 collection focuses on seasonless style, creating a multifunctional knitwear edit that will see your wardrobe for 365 days, whatever the weather. Modern classics and unique statement knits that are worn for years to come, styles you can rely on no…

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white tshirt with zodiac print

The First GS T-Shirt Collection

By Genevieve Sweeney / April 19, 2018 /

  Introducing the first GS Summer Tshirt Collection in a Limited Edition Zodiac Collection. A collaboration with Artist Joe La-Placa, who has brought together the Zodiac house with intricate hand-drawn details with a twist of humour and imagination.                 I met Joe 8 years ago whilst he was studying Illustration at…

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Sustainable Notes of Spring

By Genevieve Sweeney / February 24, 2018 /

As a British Designer, I have always focused on the sustainability of my collections from the herd to a jumper.  Sustainability in fibres, promoting local craftsmanship and ethical manufacturing has always been at the heart of GS Knitwear and I hope to illustrate how powerful making slow fashion choices can be. During the last year I have slowly moved…

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Drapers 30 Under 30 2018 | Next Generation

By Genevieve Sweeney / February 6, 2018 /

So thrilled and honoured to be selected in the @drapersonline #30under30 2018 new generation, alongside some incredibly talented individuals. After working in the Fashion Industry for 10 years, I am very proud to be supporting and promoting Slow Fashion, British manufacturing and heritage artisan skills. My passion for reinvigorating British heritage skills and contemporary design is embraced within the…

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Personalised Sparkly Stripe Socks

Hosiery Heaven

By Genevieve Sweeney / January 17, 2018 /

[vc_row][vc_column][vc_column_text]The statement sock can truly transform an outfit. You can show your personality with a flash of lurex and give a modern edge to a pair of heels. Socks are the perfect way add a little pop colour or nod a seasonal trend such as mixing and clashing prints. Paired with trainers, velvet sandals, low sandals, flat…

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Personalised Christmas Gifts

A Personalised Christmas gift…..

By Genevieve Sweeney / December 6, 2017 /

Thinking of adding a little personal touch to your Christmas gifts this year, did you know I offer an exclusive monogram service for £5? From cosy wool socks, kids playful alpaca prints to statement hand intarsias, sometimes personalisation is whats needed to make a present that bit more special.   Our sparkly socks have been highly coveted…

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Luxury Womens Sock Gift Set

GS Christmas Gift Guide

By Genevieve Sweeney / November 14, 2017 /

The GS Christmas Shop is now open! From statement sparkly knitwear to sartorial styles and little luxuries, GS has the perfect gift for him, for her, for the kids or for the Christmas stocking!               Christmas Gifts for Her Shop Here               Christmas…

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Kids merino jumper with pink animal print

The First GS Childrens Collection

By Genevieve Sweeney / October 29, 2017 /

I am over the moon to be introducing to you the first GS Childrenswear collection! After 18 months of searching far and wide across the UK for a manufacturer to produce this collection, I have finally launched! Celebrating British manufacturing with innovative techniques and traditional skills, this collection embraces all things British from yarn sourcing…

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Drapers Online My Fashion Life Interview

My Fashion Life | Drapers online

By Genevieve Sweeney / October 9, 2017 /

Knitwear designer Genevieve Sweeney founded her eponymous brand in 2015, after a career working with some of the most prestigious global designers. Inspired by heritage techniques, the brand manufactures entirely in the UK with a network of knitters ranged across the country. With stockists including Fortnum & Mason and Young British Designers, the jumpers retail…

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Lambswool Blue Jumper DublinBlogger

Tales of Jude | The Luxe Knit

By Genevieve Sweeney / October 4, 2017 /

Collaboration with one of my favourite bloggers, Tales of Jude based in Dublin, I absolutely love Judith’s style and love how she mixes textures and tonal hues together with a modern edge. I wanted to share with you my favourite images from her article “The Luxe Knit” featuring the Rea slouch jumper in Hurricane Blue. ”…

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LFW Street Style Spring Knitwear

Spotted at London Fashion Week | SS18

By Genevieve Sweeney / September 27, 2017 /

London Fashion Week is one of my favourite moments of the year as I love to watch the street style as London has such an exciting modern edge. I especially love to see #gsknitwear out and about style and worn by stylists! It is an incredibly inspiring moment, and this season, red was the hottest…

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Slouch lambswool grey sweater

The Modern Classic | The Rea slouch jumper

By Genevieve Sweeney / August 17, 2017 /

There’s more to the Rea that meets the eye…..     Luxurious, effortless style and refined details             The Rea’s story begins at the renowned woollen spinning mill, Z.Hinchliffee based in the Denby Dales in Yorkshire. Established in 1766, this family-run business has passed down its experience and knowledge through…

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BTS Genevieve Sweeney Womenswear

Behind the Scenes Autumn Winter 17

By Genevieve Sweeney / August 4, 2017 /

The photoshoot is one of my favourite moments of bringing the collection together, not only does it mean I have to stop knitting (even if it is 4am the morning of the shoot) but I have the chance to work with the most amazing team! The AW17 collection was inspired by mark making, focusing on faded…

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Knitwear Innovation Printing Sweater

Innovative Knitwear | Digital Printing

By Genevieve Sweeney / July 30, 2017 /

A year ago, I discovered Faering a company based in the Midlands who specialise in luxury digital textile printing including fabrics such as knitwear. This innovative technology caught my eye as I could see it as a great vehicle for brands to use it as an up cycling method for an unsold stock as you can…

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cotton manufacturing

Innovative Knitwear | Cotton Spinning

By Genevieve Sweeney / July 20, 2017 /

Sustainability is always in the fore front of my mind when designing a collection. When I worked for international brands that manufactured across the world I became very aware of the carbon foot print of a garment, from the pollution of water, the wastage of fabrics to the footprint of postage when sending prototypes from…

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LFW Mens Street Style Knitwear

London Fashion Week Mens SS18 | GS Street Style

By Genevieve Sweeney / June 13, 2017 /

Spotted on the streets of London Fashion Week Men’s SS18, Genevieve Sweeney knitwear, made in Britain. Teviot Fisherman’s Rib Jumper in 100% wool. Shop the style here Love London Fashion Week Men’s as it’s such a great time to see new brands, check out favourite designers and see what the city of London has to…

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Stylonylon wears ecru jumper made in Britain

As seen on Stylonylon

By Genevieve Sweeney / May 25, 2017 /

“I’m hoping you’ve already come across the super talented Genevieve Sweeney who makes fabulous knits in thoughtful shapes and textures that result in pieces that feel like something you’ll have forever. This knit has been practically welded to me while spring and winter battle it out. One of those pieces that you feel like knows you…

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lambswool grey slouch sweater

As seen on Stylememos

By Genevieve Sweeney / May 15, 2017 /

“When spring isn’t playing ball, a lambswool sweater as soft and snug as this is a welcome friend” As seen on Stylememos, my lambswool Rea Jumper in Grey Melange. Love Alexa’s styling with a fresh white shirt, relaxed jeans and leather sliders…from work to weekend style. The Rea is spun from 100% lambswool in one…

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Relax and unwind with repetition | Hand Knitting

By Genevieve Sweeney / March 13, 2017 /

Therapeutic, peaceful and hypnotic. Hand knitting is a powerful hobby that brings people together, challenges the mind and allows you to express your creativity. I believe it has serious super powers! Over the last few years, I have met people across the world who have found a new drive in life with hand knitting. They…

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Mother’s Day Gift Guide

By Genevieve Sweeney / March 10, 2017 /

Wanting to go the extra mile this Mother’s Day? Get major offspring points with my round up of the best 5 gifts whatever your budget. 1. The only way to say “thank you for being the best”….sparkly socks made in Britain. 2. Pure Luxury with this accessory, that will never leave her side…..Merino Silk! 3.…

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Luxury Loungewear for that Off-Duty Style

By Genevieve Sweeney / March 7, 2017 /

The ultimate off-duty wardrobe, experience true comfort whilst indulging in the wonders of merino cashmere with my new loungewear collection. Introducing the Elsa set bringing nonchalant luxury style to lazy Sundays and work-at-home Mondays. Made in Britain and knitted in the finest Merino Cashmere, a wonderful blend which includes the softness and gentleness that cashmere…

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socks made in britain

The Art of Slow Fashion | One sock at a time

By Genevieve Sweeney / February 15, 2017 /

Inspiration comes from so many different forms when I am designing, how did I get into designing socks, well I fell in love with a yarn that was too fine to knit with for jumpers but I had the thought, this would make an amazing pair of socks. Through the Worshipful Framework Knitters Livery, I…

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London Fashion Week Mens Street Style

London Fashion Week Mens AW17 | Street Style

By Genevieve Sweeney / February 5, 2017 /

Spotted on the streets of London Fashion Week Men’s AW17, Genevieve Sweeney knitwear.

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Genevieve Sweeney Fortnum & Mason British Knitwear

GS Stocked at Fortnum & Mason

By Genevieve Sweeney / February 1, 2017 /

Genevieve Sweeney, Premium British Knitwear stocked at Fortnum & Mason. I am incredibly proud and honoured to have my menswear and accessories collection stocked at Fortnum & Mason, such an iconically British store that truly support British manufacturing and heritage. Starting with AW16 menswear, including the Oban and Soar the collection on the menswear department…

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Capsule Winter Wardrobe British Knitwear Rollneck

Tales of Jude | Capsule Winter Wardrobe

By Genevieve Sweeney / February 1, 2017 /

Thank you to Tales of Jude for featuring Genevieve Sweeney Arisa Rollneck jumper in her latest blog “Capsule Winter Wardrobe” THE LOOK “Recently I’ve been living in this rollneck sweater from one of my favourite designers Genevieve Sweeney. I admire her so much for what she has achieved in the British fashion industry, her make it happen attitude…

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The Art of Slow Fashion | Hand Intarsia

By Genevieve Sweeney / January 16, 2017 /

 When visiting the Scottish Borders to buy an old knitting machine for my studio, I met David a Hand Intarsia knitter who had worked for a renowned Knitwear Manufacturer until the 1990s when factories in the Borders started closing down and manufacturing moved to China.   I was so saddened and frustrated that so many highly skilled…

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Vogue Brazil Cosy winter jumper

Vogue Brazil | Slow Fashion

By Genevieve Sweeney / January 9, 2017 /

Vogue Brazil features Genevieve Sweeney in “Un Novo Tempo”, January 2017. Celebrating slow fashion and discussing my passion for heritage skills and British manufacturing,  Vogue Brazil features my knitwear story and my love for Hand Intarsia knitting. Showcasing our Soar ecru jumper in Wool cashmere with rib and mesh stitch placement, made in Britain. Our…

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Fashion Illustration Knitwear

Joshua Osborn X GS Collaboration

By Genevieve Sweeney / November 3, 2016 /

Joshua Osborn is a London based artist specialising in line drawing. His illustrated reportage gives a powerful energy to balanced forms, subtle marks and expression in lines. You can find Joshua’s work in publications such as The-Out-Net and ShowStudio.   Joshua and I came together for a collaboration in time for my first Pop Up Shop at…

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