Genevieve Sweeney

Meet the Laide.   A lightweight yet irresistibly cosy staple for your capsule wardrobe. The Laide sleeveless sweater vest is designed for versatile, all-year-round wear. A modern relaxed unisex style, based on a menswear silhouette complete with a classic crew neckline and ribbed trims. Made in the UK and traditionally linked for a premium finish.…

Created by an All Weather Dream Team, the GS AW21 Campaign. I would love to share with you the behind the scenes of my latest photoshoot, set in Little Hadham close to my studio. A day like no other. It was suppose to be the one day of the week that it didn’t rain. It…

Behind the scenes of my latest photoshoot. After nearly two years, it was a total joy bringing together the most fantastic team to showcasing my womenswear and menswear collection styled for Spring Summer 2021. I would love to share with you below a little video of our behind the scenes and my amazing team in…

From every yard of yarn spun, to every knitted stitch and each button turned, responsible design has always been at the heart of my collections. Since launching GS, wool has been at the centre of my collections and there is a great reason for it, not only is it a stunning fibre, it is NATURAL, RENEWABLE, RECYCLABLE & BIODEGRADABLE. It’s natural characteristics aren’t…

A confetti of colourful silk tweeds encapsulated in a sumptuous melange of heather pink and tonal soft grey, meet the Maud Pink. With hints of emerald green, bright red, yellow, royal blue and hot pink to name a few, who could you ever have thought a flurry of rainbow silk neps could bring such joy…

Introducing the GS Knitted Mule Slipper with Hand Intarsia geometric knit pattern. Embracing slow fashion, heritage techniques, upcycling and sustainable processes throughout to create the perfect pair of slippers with luxurious style, longevity and ultimate comfort. Made in Britain.       Each pair of slippers is handcrafted from start to finish within the UK.…

Each month of February, I love to personalise GS Knitwear with a hand-embroidered heart. ♥️ The perfect addition to a February gift, whether it’s for a partner, a bestie, a parent, a sibling, a friend you’ve missed, a colleague, or someone who needs a little smile. Telling someone you care shouldn’t happen just one day a year. How…

SOCKS THAT GIVE YOUR WARDROBE SOME ZIG A ZAG AH  Ready a little luxury to your trans-seasonal wardrobes, the GS statement Sigi sock is here to keep your feet stylish with undeniable comfort and quality. As seen this month in Elle Decoration, Guardian Online and the Observer Magazine Christmas Gift Guides. As seen in @elledecorationuk  “Best Gifts For Design…

Sweater weather has arrived!  Autumn is my favourite time of year, ready to embrace crisp autumnal days with cosy knitwear and start to layer up in sumptuous wool. This month we celebrate the 10th anniversary of Wool Week, supported by The Campaign for Wool to raise awareness to the unique, natural, renewable and biodegradable benefits…

One of those small details, that makes or breaks a garment, yet I’m sure not a lot of people have wondered how a button is made and what materials are they made from- let alone considering the button provenance. Let’s face facts with all the haberdashery shops disappearing across our High Street – its even…

How to style your GS Argyle Socks, as seen on That Guys Shoes Ready to take your sartorial mens style from summer to autumn with colourful GS Socks, inspiration from Los Angeles. I loved seeing how Marc styled his GS Argyle cotton socks during his working week, a combination of sartorial tailoring and a more relaxed shoe…

THE CARDIGAN, A WARDROBE HERO YOUR WARDROBE HERO HAS ARRIVED Introducing the NEW GS Alva Superfine Lambswool Cardigan in Mustard. A unique marl of superfine lambswool in stormy greys and mustard yellow, twisted by Genevieve to create an exclusive colourful and dramatic hues. The effortlessly stylish Alva cardigan is fully fashioned to a slim boyfriend silhouette…

Delighted to have been interviewed by MenswearStyle Podcast, discussing with Peter Brooker how I came to set up my British knitwear brand, Genevieve Sweeney after working with high end brands across the world. Sharing my mission to help support and revive traditional artisans and knitwear manufacturers across the UK, as well as my GS journey…

A modern twist to the traditional Argyle whilst celebrating British craftsmanship and reducing textile waste. Twisting beautiful shades of organic cotton with end of line cones of yarns that are just too small to knit production with or colours that have been discontinued.  By combining contrasting colours, it creates the most unique and vibrant marl shades for the NEW Samar Argyle Socks. The…

Lockdown Sock Style has been in full swing the last few months as customers have been pairing their GS socks for pure comfort during WFH as well as a little dress up for those Friday night Zoom quizzes and Saturday Night virtual pub drinks. Below are some of my favourite Hosiery Heaven Styles:    …

  “Get your style locked down, and support independent British brands” So thrilled that Genevieve Sweeney has been featured in Labels You’ll Love: 30 of the Best Independent Brands as seen in The Guardian & Observer Magazine.   “All of this British brand’s knitwear is fantastic but chances are it will be the brilliant socks in…

  As seen in this month’s Hello Magazine, featured in “STYLE high 5” the NEW Samar argyle pink socks. “Welcoming Easter is with pretty pastels and romantic accessories.”     The luxurious Samar merino wool socks are made from leftover yarns from the end of a larger production run. I select a few colours to spin together…

  Stylemum nonchalant spring style wearing the new Leslie brushed wool jumper. A luxury everyday staple jumper in a subtle colour melange in pearl, a fresh colour for spring summer. The ultimate jumper for working from home with it’s sumptuous and cosy lightweight handle. A relaxed boxy silhouette creates a cosy jumper perfect for loungewear…

During this difficult and uncertain time, it is so important to think of our mental wellbeing and staying positive whilst keeping safe. With the world’s conversation on social distancing, I wanted to share a practical hobby that could off-set any boredom, frustration or cabin fever when we are at home for long periods of time. As…

  Stylonylon has made me so excited for the warmer Spring months with how she has styled her Maud boxy jumper. The perfect luxury everyday jumper to be worn and styled through all the seasons with its sumptuous yet lightweight hand feel.   As seen on Stylonylon tucked into flared white denim and sliders, such…

For this month’s GS Sock Subscription I sent out a little ♥️ to all of my subscribers.   When the weather is so stormy, grey and miserable in February, I wanted to surprise my GS Sock Subscribers with a little love on the exclusive Sakotto socks. The cosiest GS socks to date! Knitted in the…

Spun in the banks of Loch Leven, Scottish Cashmere that is created to last. The GS Hand Intarsia collection is knitted with the finest Scottish spun cashmere, made with over 150 years of expertise celebrating traditional methods with a modern approach. What makes this Scottish cashmere so unique, the quality, provenance and colour! The secret…

Winter may be in full swing but I love that it gives us all an opportunity to embrace GS Socks through this chilly season. Whether your fully hibernating from the cold dark evenings in cosy socks by the fire and long weekend lie ins, or adding a pop of colour to your favourite winter boots.…

  Stylonylon spotted in Soho, London wearing the GS Wroxton cable lambswool jumper in grey melange. “This is handcrafted by the ever brilliant knit designer Genevieve Sweeney whose pieces are incredibly special and real keepers. This is an evergreen piece over at GS, and you can find it here.  I always get lovely comments when…

Inspired by how our GS customers have been styling their GS Socks and GS Sock Subscriptions this Autumn on Instagram. Cosy & colourful, the perfect way to warm up this season, I love to see my customers receiving their surprise socks and how they wear them throughout the seasons. Below are some of my favourites:…

I would love to share with you a Journey close to my heart, the story of the Munro Hand Intarsia jumper. Originally one of my first GS designs, I launched the Munro cashmere jumper in 2015. Designed to help a Hand Intarsia knitter gain confidence, learn a modern knitwear silhouette and be able to gain further work with other…

As seen in this month’s Menswearstyle style edit, the Linton Hand Intarsia Cashmere Jumper. “Whilst the cold weather of autumn has introduced its arrival there has been some cool product drops to brighten up our days. “   Introducing the Linton cashmere jumper in grey melange with a geometric line blocking inspired by 1920s textile art.…

THE ULTIMATE CABLE CHUNKY JUMPER A modern edge to the traditional Aran cable jumper, introducing the Wroxton lambswool jumper. A chunky all over cable stitch with yoke neckline and seamless detail. Made in Oxfordshire in a sumptuous Scottish spun lambswool. A relaxed and effortless silhouette ready to embrace sweater weather, a luxury staple that will…

Introducing the new GNVE hand intarsia cashmere jumper, a striking style that celebrates all things Slow Fashion with traditional artisan knitting, luxurious natural fibres, modern design and a love for hand-finished details and colour. Slow Fashion, Modern Heritage, Timeless Style, Refined Details & Luxurious Fibres. A contrast geometric colour block of complementary colours forms the…

Last week I was shocked by the news that a particular fast fashion brand was celebrating 10 years of empowering women with a £1 bikini… Even though the company said they were making a loss per bikini sold, it still doesn’t justify that they are normalising clothing at this eye-watering price, while promoting fast and disposable fashion. Secondly,…

As seen in this week’s Pebble Magazine, the new GS Samar marl socks. “All dads need socks, that’s a fact. And British knitwear brand, Genevieve Sweeney, make some of the finest knitted socks known to man. These hardy pairs are made from leftover yarns from their larger items, spun by hand and then made into small…

  Introducing the GS Spring Summer Campaign.   British Knitwear for the everyday modern wardrobe. Sustainable fibres, effortless silhouettes and British manufacturing bring together luxury staple pieces that you will wear throughout the seasons and changing weathers.   Fluid movements and geometric patterns…

Socks and Sandals Style doesn’t get more Marmite than this!   As styled by Enbrogue, the GS Sami silk tweed socks. “This is the look I do most often – a pair of cork footbed sandals with a thicker sock and a pair of faded blue jeans. I love Genevieve Sweeney’s beautiful socks in particular;…

Inspired by our April’s Hosiery Heaven Edit, elevate your everyday style with the GS Sock Subscription. Discover how our GS customer styles their GS Socks from day to night…   RHUBARB & CUSTARD This month’s new Serora sparkly stripe socks were a huge hit on the GS Sock Subscription! With its contrasting spiral stripes of…

The first Hosiery Heaven Edit of 2019, I love seeing how you style your GS Sock Subscriptions! Proving that there is nothing better than a sparkly pair of socks to brighten up a grey winters day, from casual everyday style to party looks. Discover how the GS customer styles their GS Sparkly Socks below…   Stripes…

Dreaming about your next ski holiday and thinking about what to wear on and off the slopes!. Discover my style inspiration from Vintage editorials; colour clash to cosy cables, this Winter edit also works well to banishing grey winter days and January Blues.   Go Bold or Go Home – Pattern Colour Clash    …

How to add a bit of sparkle and glitter to your favourite pair of shoes this party season. The GS sparkly socks create instant glamour and uplift any shoe, from towering heels, brogues and trainers. As its Christmas, I am sporting a little sparkle and feather with striking patterns and colour pops. Perfect to add…

THE ULTIMATE CABLE GREY JUMPER           As seen on Stylonylon, “the perfect grey cosy”. Elevate your everyday wardrobe with the Wroxton cable grey lambswool jumper. A relaxed silhouette with yoke neckline and all over cable and purl stitch detail. Made in Oxfordshire, knitted in the softest and most sumptuous grey melange lambswool. Shop the…

The Christmas gift of socks is a tradition we just can’t live without. And let’s face facts, these are no ordinary socks So this year, why not gift the gift that keeps on giving, every month to be exact.   Introducing the GS Sock Subscription, choose between one to three pairs of socks to be conveniently delivered to…

Introducing the Meet the Designer Series, where I share with you my journey of GS, my studio space and generally just a little info more about me! Over the next 3 blog series, I hope to give you more of an insight into the GS world, how I design the collections, who I work with…

  As seen in Pebble Magazines “7 Eco-Friendly Swaps for your Summer Holiday” the GS Tshirt!   Featuring the first GS Summer Tshirt Collection in a Limited Edition Zodiac Collection. The white cotton t-shirts have been knitted and constructed in Nottingham at a family run factory, ensuring the highest quality heavy cotton. The t-shirts are easy to…

It’s always hard to buy the big man in your life a gift when he owns most things! That’s why I believe in gifting something unique, thoughtful and unexpected, that he is sure to love. As it’s Father’s Day on 17 June and I have got together the must-have GS Father’s Day Edit, for all…

When you hear such sad news and you want to make a difference! This year I have been incredibly excited to have worked closely with a British Tshirt Manufacturer based in Nottingham established over 70 years ago. Last week they have informed me that they will be closing their doors on 3rd July as there fabric dyers based nearby…

Last week I sat down with the wonderful Fiona, founder of the inspiring Female Entrepreneur platform She Can She Did. One of the most enjoyable and relaxing interviews of my career so far, was with Fi last week. We chatted for nearly 2 hours about all things Slow Fashion, Brexit, Cashflow as well as my…

Genevieve Sweeney encapsulates Slow Fashion. Fusing contemporary detail, heritage skills, British manufacturing and sustainable processes. The 2018 collection focuses on seasonless style, creating a multifunctional knitwear edit that will see your wardrobe for 365 days, whatever the weather. Modern classics and unique statement knits that are worn for years to come, styles you can rely on no…

  Introducing the first GS Summer Tshirt Collection in a Limited Edition Zodiac Collection. A collaboration with Artist Joe La-Placa, who has brought together the Zodiac house with intricate hand-drawn details with a twist of humour and imagination.                 I met Joe 8 years ago whilst he was studying Illustration at…