Genevieve Sweeney

Wool is an incredible natural fibre, as you can tell from my collections, an integral part of GS designs. Last September, I had the opportunity to visit one of the oldest Scottish Yarn Mills by Loch Leven and spin my lambswool and cashmere yarn. I was the first visitor post covid- I was totally honoured.…

Seven years ago, I launched Genevieve Sweeney. It has been an incredible journey to date, and I have experienced some beautiful moments. I would love to share with you seven moments that were real milestones for me during this rollercoaster ride of running a small business. Some are small, some are big, but as I…

Two years ago, I launched the Alva cardigan; it quickly became a bestseller and a much-loved style! It has been incredible and honouring to receive photos and comments from customers about how the Alva cardigan has become a seasonless staple in their wardrobe.   “Never go anywhere without a Genevieve Sweeney cardigan” Dana, customer review who…

It’s not often you have the opportunity to look back and reflect on your journey to date. I thoroughly enjoyed chatting with @garmologypodcast during this podcast and such a wonderful opportunity to look back over the last 7 years with both highs and lows of running a fashion brand. Discussing first meetings with knitters in local pubs, hearing…

With Glastonbury kicking off the festival season, I have loved receiving photos and sock/shoe selfies of customers wearing their GS socks at summer events! How amazing is this photo above of @justynamad3 in her Winnebago, styling the Sia merino wool long socks and Leven cardigan. Confirming that GS socks are stylish, fun, hardworking, supportive and comfortable socks for dancing day…

HOW TO STYLE YOUR KNITTED VEST FOR SUMMER   The knitted vest is a hard-working essential in your seasonless wardrobe and a must-have for those summer months when you need that extra layer on those chiller summer evenings, smartening up a work outfit or when the temperature drops. I would love to share with you…

In the details.. More than just a navy cardigan with its flurry of tweeds in bright blue, ochre and green. “Cardigans are always cool. I often wear one over a jumpsuit or with jeans but after two years slouching around in the spare room, I’ve been feeling the need to smarten up. To feel a bit more…

Spring is finally here. It is National Walking Month this May and with bank holidays ahead of us, I am ready for walks and adventures surrounded by Spring blooms. Whether you are a fair-weather rambler, seasoned trekker, a daily dog walker or even a green-finger gardener – these are the ultimate socks for pure comfort, breathability and…

Love to share with you, how our GS friends have been styling their GS knitwear this Spring. Kirsty @girlwithbellsandwhistles pairing the Maud Lambswool Cashmere sweater in Mint with Spring bright accessories, complementing the colourful tweeds of the Maud Sweater. Discover the Maud here.   Rachael @bubblyaquarius styles the Leslie Brushed Wool Sweater with lighter textured linen…

To keep your GS knitwear looking at its best and to make sure they are worn for many years to come, they need a little bit of simple maintenance from time to time. Here are my 4 TOP TIPS for Knitwear Care! 1. Let your GS knitwear rest in between wears and air them out, this will…

Behind the scenes and inspiration behind my statement sweater, the Leyden. Sitting at the point where contemporary design and artisan craftsmanship meet. A fusion of colour exploration through the twisting of colourful marls, traditional intarsia knitting and geometric patterns inspired by 1930s woven textiles. Mark making, sketching and geometric placements. Striking marl colour blocks knitted using an…

Telling someone you care shouldn’t happen just one day a year. Last year, I hand embroidered hearts on GS knitwear to raise money for a UK mental health charity and together with my wonderful customers we raised £260. This February, I hope to spread the love and raise more money through hearts for Mind Charity…

  A flurry of silk tweeds in colourful hues, encapsulated in a sumptuous melange lambswool cashmere. Meet the Maddis cardigan, the sister of the best-selling Maud sweater. Spun with responsible wool (RWS certified) and sustainably sourced cashmere (SFA certified) to ensure high animal welfare standards and minimise environmental impact. With its effortless boxy silhouette, the Maddis Cardigan is a modern…

These socks are my secret weapon! Transforming a capsule wardrobe throughout the seasons whilst keeping you warm and cosy with a lightning touch of sparkle, meet the Sia long merino wool socks. Expertly twinning comfort and style, our Sia knee-high sock is perfect for adding a little sparkle and maximum warmth to your day. They…

The most versatile winter must-have, that effortlessly works with your everyday life, the GS Geometric oversized scarf.  Honestly, my geometric scarf does not leave my side from the moment I wake, throughout the working day and then finally cosying up on the sofa. It is a scarf that you bundle up in when heading out,…

This month I am very excited to be collaborating with the inspiring duo – Style in the Stix. Penny & Nikki have chosen six pairs of GS socks and effortlessly styled them throughout the week for all occasions. Here are their tips for styling your GS Socks: “No more excuses! The days of mismatched black…

The most sumptuous brushed super soft wool cardigan, perfect for cosy winter days and working from home style. A wardrobe saviour and effortlessly stylish, the Leven cardigan is crafted to a slim, sartorial-inspired silhouette finished ready for winter layering. I love these three ways Julia, aka Stylonylon styles her GS brushed wool cardigan: “Autumn cardi…

Introducing the GS AW21 collection: sweaters, cardigans and accessories that celebrate the beauty of natural wool with rich, warming hues and luxuriously cosy, tactile textures. We have all been spending a lot more time in our local surroundings these past couple of years, and it wasn’t until I started designing this season’s collection that I…

Meet the Laide.   A lightweight yet irresistibly cosy staple for your capsule wardrobe. The Laide sleeveless sweater vest is designed for versatile, all-year-round wear. A modern relaxed unisex style, based on a menswear silhouette complete with a classic crew neckline and ribbed trims. Made in the UK and traditionally linked for a premium finish.…

Created by an All Weather Dream Team, the GS AW21 Campaign. I would love to share with you the behind the scenes of my latest photoshoot, set in Little Hadham close to my studio. A day like no other. It was suppose to be the one day of the week that it didn’t rain. It…

Behind the scenes of my latest photoshoot. After nearly two years, it was a total joy bringing together the most fantastic team to showcasing my womenswear and menswear collection styled for Spring Summer 2021. I would love to share with you below a little video of our behind the scenes and my amazing team in…

From every yard of yarn spun, to every knitted stitch and each button turned, responsible design has always been at the heart of my collections. Since launching GS, wool has been at the centre of my collections and there is a great reason for it, not only is it a stunning fibre, it is NATURAL, RENEWABLE, RECYCLABLE & BIODEGRADABLE. It’s natural characteristics aren’t…

A confetti of colourful silk tweeds encapsulated in a sumptuous melange of heather pink and tonal soft grey, meet the Maud Pink. With hints of emerald green, bright red, yellow, royal blue and hot pink to name a few, who could you ever have thought a flurry of rainbow silk neps could bring such joy…

Introducing the GS Knitted Mule Slipper with Hand Intarsia geometric knit pattern. Embracing slow fashion, heritage techniques, upcycling and sustainable processes throughout to create the perfect pair of slippers with luxurious style, longevity and ultimate comfort. Made in Britain.       Each pair of slippers is handcrafted from start to finish within the UK.…

Each month of February, I love to personalise GS Knitwear with a hand-embroidered heart. ♥️ The perfect addition to a February gift, whether it’s for a partner, a bestie, a parent, a sibling, a friend you’ve missed, a colleague, or someone who needs a little smile. Telling someone you care shouldn’t happen just one day a year. How…

SOCKS THAT GIVE YOUR WARDROBE SOME ZIG A ZAG AH  Ready a little luxury to your trans-seasonal wardrobes, the GS statement Sigi sock is here to keep your feet stylish with undeniable comfort and quality. As seen this month in Elle Decoration, Guardian Online and the Observer Magazine Christmas Gift Guides. As seen in @elledecorationuk  “Best Gifts For Design…

Sweater weather has arrived!  Autumn is my favourite time of year, ready to embrace crisp autumnal days with cosy knitwear and start to layer up in sumptuous wool. This month we celebrate the 10th anniversary of Wool Week, supported by The Campaign for Wool to raise awareness to the unique, natural, renewable and biodegradable benefits…

One of those small details, that makes or breaks a garment, yet I’m sure not a lot of people have wondered how a button is made and what materials are they made from- let alone considering the button provenance. Let’s face facts with all the haberdashery shops disappearing across our High Street – its even…

How to style your GS Argyle Socks, as seen on That Guys Shoes Ready to take your sartorial mens style from summer to autumn with colourful GS Socks, inspiration from Los Angeles. I loved seeing how Marc styled his GS Argyle cotton socks during his working week, a combination of sartorial tailoring and a more relaxed shoe…

THE CARDIGAN, A WARDROBE HERO YOUR WARDROBE HERO HAS ARRIVED Introducing the NEW GS Alva Superfine Lambswool Cardigan in Mustard. A unique marl of superfine lambswool in stormy greys and mustard yellow, twisted by Genevieve to create an exclusive colourful and dramatic hues. The effortlessly stylish Alva cardigan is fully fashioned to a slim boyfriend silhouette…

Delighted to have been interviewed by MenswearStyle Podcast, discussing with Peter Brooker how I came to set up my British knitwear brand, Genevieve Sweeney after working with high end brands across the world. Sharing my mission to help support and revive traditional artisans and knitwear manufacturers across the UK, as well as my GS journey…

A modern twist to the traditional Argyle whilst celebrating British craftsmanship and reducing textile waste. Twisting beautiful shades of organic cotton with end of line cones of yarns that are just too small to knit production with or colours that have been discontinued.  By combining contrasting colours, it creates the most unique and vibrant marl shades for the NEW Samar Argyle Socks. The…

Lockdown Sock Style has been in full swing the last few months as customers have been pairing their GS socks for pure comfort during WFH as well as a little dress up for those Friday night Zoom quizzes and Saturday Night virtual pub drinks. Below are some of my favourite Hosiery Heaven Styles:    …

  “Get your style locked down, and support independent British brands” So thrilled that Genevieve Sweeney has been featured in Labels You’ll Love: 30 of the Best Independent Brands as seen in The Guardian & Observer Magazine.   “All of this British brand’s knitwear is fantastic but chances are it will be the brilliant socks in…

  As seen in this month’s Hello Magazine, featured in “STYLE high 5” the NEW Samar argyle pink socks. “Welcoming Easter is with pretty pastels and romantic accessories.”     The luxurious Samar merino wool socks are made from leftover yarns from the end of a larger production run. I select a few colours to spin together…

  Stylemum nonchalant spring style wearing the new Leslie brushed wool jumper. A luxury everyday staple jumper in a subtle colour melange in pearl, a fresh colour for spring summer. The ultimate jumper for working from home with it’s sumptuous and cosy lightweight handle. A relaxed boxy silhouette creates a cosy jumper perfect for loungewear…

During this difficult and uncertain time, it is so important to think of our mental wellbeing and staying positive whilst keeping safe. With the world’s conversation on social distancing, I wanted to share a practical hobby that could off-set any boredom, frustration or cabin fever when we are at home for long periods of time. As…

  Stylonylon has made me so excited for the warmer Spring months with how she has styled her Maud boxy jumper. The perfect luxury everyday jumper to be worn and styled through all the seasons with its sumptuous yet lightweight hand feel.   As seen on Stylonylon tucked into flared white denim and sliders, such…

For this month’s GS Sock Subscription I sent out a little ♥️ to all of my subscribers.   When the weather is so stormy, grey and miserable in February, I wanted to surprise my GS Sock Subscribers with a little love on the exclusive Sakotto socks. The cosiest GS socks to date! Knitted in the…

Spun in the banks of Loch Leven, Scottish Cashmere that is created to last. The GS Hand Intarsia collection is knitted with the finest Scottish spun cashmere, made with over 150 years of expertise celebrating traditional methods with a modern approach. What makes this Scottish cashmere so unique, the quality, provenance and colour! The secret…

Winter may be in full swing but I love that it gives us all an opportunity to embrace GS Socks through this chilly season. Whether your fully hibernating from the cold dark evenings in cosy socks by the fire and long weekend lie ins, or adding a pop of colour to your favourite winter boots.…

  Stylonylon spotted in Soho, London wearing the GS Wroxton cable lambswool jumper in grey melange. “This is handcrafted by the ever brilliant knit designer Genevieve Sweeney whose pieces are incredibly special and real keepers. This is an evergreen piece over at GS, and you can find it here.  I always get lovely comments when…

Inspired by how our GS customers have been styling their GS Socks and GS Sock Subscriptions this Autumn on Instagram. Cosy & colourful, the perfect way to warm up this season, I love to see my customers receiving their surprise socks and how they wear them throughout the seasons. Below are some of my favourites:…

I would love to share with you a Journey close to my heart, the story of the Munro Hand Intarsia jumper. Originally one of my first GS designs, I launched the Munro cashmere jumper in 2015. Designed to help a Hand Intarsia knitter gain confidence, learn a modern knitwear silhouette and be able to gain further work with other…

As seen in this month’s Menswearstyle style edit, the Linton Hand Intarsia Cashmere Jumper. “Whilst the cold weather of autumn has introduced its arrival there has been some cool product drops to brighten up our days. “   Introducing the Linton cashmere jumper in grey melange with a geometric line blocking inspired by 1920s textile art.…

THE ULTIMATE CABLE CHUNKY JUMPER A modern edge to the traditional Aran cable jumper, introducing the Wroxton lambswool jumper. A chunky all over cable stitch with yoke neckline and seamless detail. Made in Oxfordshire in a sumptuous Scottish spun lambswool. A relaxed and effortless silhouette ready to embrace sweater weather, a luxury staple that will…

Introducing the new GNVE hand intarsia cashmere jumper, a striking style that celebrates all things Slow Fashion with traditional artisan knitting, luxurious natural fibres, modern design and a love for hand-finished details and colour. Slow Fashion, Modern Heritage, Timeless Style, Refined Details & Luxurious Fibres. A contrast geometric colour block of complementary colours forms the…

Last week I was shocked by the news that a particular fast fashion brand was celebrating 10 years of empowering women with a £1 bikini… Even though the company said they were making a loss per bikini sold, it still doesn’t justify that they are normalising clothing at this eye-watering price, while promoting fast and disposable fashion. Secondly,…