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Raising Money for Mind Charity with Hearts

By Genevieve Sweeney / February 1, 2024 /

Wear your heart on your sleeve (or your feet!) and help us to raise money for Mind this February. For the past three years, we have raised and donated money for Mind via Work for Good with our hearts campaign. 10% of all sales of our exclusive Valentines Edit and £5 for every embroidered heart…

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Red Socks: A Stylish Accent for Every Wardrobe

By Genevieve Sweeney / January 21, 2024 /

A quick way to add a pop of colour and effortless style to your capsule wardrobe is with one very simple accessory: a pair of red socks. A bold pop of red socks has been making a statement across both womenswear and menswear on the streets and on Instagram. This seemingly simple addition to your…

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GS Core Values

By Genevieve Sweeney / January 14, 2024 /

Every stitch tells a story. We are devoted to the art of slow fashion with a seamless blend of tradition, innovation and sustainability at the heart. The Genevieve Sweeney brand ethos is to create unexpected knitwear that is forever practical, beautiful and responsibly made, and becomes a part of the wearer’s story.  The Genevieve Sweeney…

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Step into the pages of my AW sketchbook

By Genevieve Sweeney / August 21, 2021 /

Pages from my sketchbook…    At the studio, I am in full preparation for the launch of my Autumn-Winter collection. Behind the scenes, I am organising last-minute details for the Autumn photoshoot, preparing for my production to arrive next week and getting ready to share all my hard work over the last nine months…  …

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It starts with responsible fibres

By Genevieve Sweeney / July 29, 2021 /

When designing a piece of GS Knitwear, responsible design has always been at the heart of my collection. Every step is considered, from the origin of the raw fibre, the animals that produce it, the land it is grown on, the regenerative farming that puts back and restores biodiversity, and the final processes and finishes that create…

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