Kids merino jumper with pink animal print

The First GS Childrens Collection

By Genevieve Sweeney | October 29, 2017

I am over the moon to be introducing to you the first GS Childrenswear collection! After 18 months of searching far and wide across the UK for a manufacturer to produce this collection, I have finally launched! Celebrating British manufacturing with innovative techniques and traditional skills, this collection embraces all things British from yarn sourcing…

Drapers Online My Fashion Life Interview

My Fashion Life | Drapers online

By Genevieve Sweeney | October 9, 2017

Knitwear designer Genevieve Sweeney founded her eponymous brand in 2015, after a career working with some of the most prestigious global designers. Inspired by heritage techniques, the brand manufactures entirely in the UK with a network of knitters ranged across the country. With stockists including Fortnum & Mason and Young British Designers, the jumpers retail…

Lambswool Blue Jumper DublinBlogger

Tales of Jude | The Luxe Knit

By Genevieve Sweeney | October 4, 2017

Collaboration with one of my favourite bloggers, Tales of Jude based in Dublin, I absolutely love Judith’s style and love how she mixes textures and tonal hues together with a modern edge. I wanted to share with you my favourite images from her article “The Luxe Knit” featuring the Rea slouch jumper in Hurricane Blue. ”…

LFW Street Style Spring Knitwear

Spotted at London Fashion Week | SS18

By Genevieve Sweeney | September 27, 2017

London Fashion Week is one of my favourite moments of the year as I love to watch the street style as London has such an exciting modern edge. I especially love to see #gsknitwear out and about style and worn by stylists! It is an incredibly inspiring moment, and this season, red was the hottest…

Slouch lambswool grey sweater

The Modern Classic | The Rea slouch jumper

By Genevieve Sweeney | August 17, 2017

There’s more to the Rea that meets the eye…..     Luxurious, effortless style and refined details             The Rea’s story begins at the renowned woollen spinning mill, Z.Hinchliffee based in the Denby Dales in Yorkshire. Established in 1766, this family-run business has passed down its experience and knowledge through…

BTS Genevieve Sweeney Womenswear

Behind the Scenes Autumn Winter 17

By Genevieve Sweeney | August 4, 2017

The photoshoot is one of my favourite moments of bringing the collection together, not only does it mean I have to stop knitting (even if it is 4am the morning of the shoot) but I have the chance to work with the most amazing team! The AW17 collection was inspired by mark making, focusing on faded…

Knitwear Innovation Printing Sweater

Innovative Knitwear | Digital Printing

By Genevieve Sweeney | July 30, 2017

A year ago, I discovered Faering a company based in the Midlands who specialise in luxury digital textile printing including fabrics such as knitwear. This innovative technology caught my eye as I could see it as a great vehicle for brands to use it as an up cycling method for an unsold stock as you can…

cotton manufacturing

Innovative Knitwear | Cotton Spinning

By Genevieve Sweeney | July 20, 2017

Sustainability is always in the fore front of my mind when designing a collection. When I worked for international brands that manufactured across the world I became very aware of the carbon foot print of a garment, from the pollution of water, the wastage of fabrics to the footprint of postage when sending prototypes from…

LFW Mens Street Style Knitwear

London Fashion Week Mens SS18 | GS Street Style

By Genevieve Sweeney | June 13, 2017

Spotted on the streets of London Fashion Week Men’s SS18, Genevieve Sweeney knitwear, made in Britain. Teviot Fisherman’s Rib Jumper in 100% wool. Shop the style here Love London Fashion Week Men’s as it’s such a great time to see new brands, check out favourite designers and see what the city of London has to…

Stylonylon wears ecru jumper made in Britain

As seen on Stylonylon

By Genevieve Sweeney | May 25, 2017

“I’m hoping you’ve already come across the super talented Genevieve Sweeney who makes fabulous knits in thoughtful shapes and textures that result in pieces that feel like something you’ll have forever. This knit has been practically welded to me while spring and winter battle it out. One of those pieces that you feel like knows you…

lambswool grey slouch sweater

As seen on Stylememos

By Genevieve Sweeney | May 15, 2017

“When spring isn’t playing ball, a lambswool sweater as soft and snug as this is a welcome friend” As seen on Stylememos, my lambswool Rea Jumper in Grey Melange. Love Alexa’s styling with a fresh white shirt, relaxed jeans and leather sliders…from work to weekend style. The Rea is spun from 100% lambswool in one…

Mother’s Day Gift Guide

By Genevieve Sweeney | March 10, 2017

Wanting to go the extra mile this Mother’s Day? Get major offspring points with my round up of the best 5 gifts whatever your budget. 1. The only way to say “thank you for being the best”….sparkly socks made in Britain. 2. Pure Luxury with this accessory, that will never leave her side…..Merino Silk! 3.…