Journal

GS Core Values

By Genevieve Sweeney | January 14, 2024

Every stitch tells a story. We are devoted to the art of slow fashion with a seamless blend of tradition, innovation and sustainability at the heart. The Genevieve Sweeney brand ethos is to create unexpected knitwear that is forever practical, beautiful and responsibly made, and becomes a part of the wearer’s story.  The Genevieve Sweeney…

Slow Living series | New Year Intentions for Slow Living

By Genevieve Sweeney | January 4, 2024

I like to take the month of January as a time to press pause and reflect on how I want to live my life, thinking about the changes I can make to slow down, be more present, reduce waste and be more sustainable. I’m not one to make unattainable New Year’s resolutions, but I do…

Chatting Candles and Slowing Down for the Winter Months with Pott Candles

By Genevieve Sweeney | December 15, 2023

We caught up with the founder of Pott Candles, Ailis, to find out more about her sustainable refillable candle company. As well as offering her expert advice on which candle scents are ideal for creating a relaxing ambience, Ailis answered our questions about how to slow down and relax during the winter months. Read on…

Slow Living series | How to Enjoy a more Mindful Christmas

By Genevieve Sweeney | December 11, 2023

The festive season can be overwhelming with gatherings, shopping, hosting and preparing your house for guests. It’s tricky to find time for yourself amongst all the chaos, but it is possible to slow down and enjoy a more mindful Christmas. If you’re hoping to make it through December without a huge amount of stress, in…

How to Style your Knitwear for Party Season

By Genevieve Sweeney | December 8, 2023

Knitwear isn’t just for keeping cosy during the day – you can dress up your knitwear for evening wear over the party season, ensuring that you stay warm while looking stylish. Even the most casual knit can be dressed up when paired with silk or sequins, but some of our sweaters and cardigans were designed…

Celebrating the Heart of Small Business | GS selected as SmallBiz 100!

By Genevieve Sweeney | December 2, 2023

It is with immense joy and gratitude that I share the incredible news: Genevieve Sweeney has been selected as one of the nation’s 100 most impressive small firms by Small Business Saturday UK. A couple of weeks ago, I had the honour of being invited to the House of Lords with @smallbizsatuk to celebrate the…

Festive Tablescaping Tips from LAY London

By Genevieve Sweeney | November 23, 2023

Ahead of the festive season (and all those Christmas tables you will no doubt be styling in your own homes), we caught up with Alice Herbert, co-founder of LAY London, a joyful platform for event and tablescape styling. Sisters and co-founders, Alice and Jemima draw upon a mutual love of bold colour palettes, elegant textiles…

GS Sock Subscription: A Monthly Treat for your Feet

By Genevieve Sweeney | November 18, 2023

What better treat for your feet than a new pair of super-comfy socks arriving on your doorstep every month? Our sock subscription service makes a thoughtful gift, or is the perfect little luxury for yourself, curating a drawer filled with socks that you love to wear. Sign up for a minimum period of three months,…

Chatting Slow Fashion & British Brands with Mat Buckets

By Genevieve Sweeney | November 12, 2023

We caught up with menswear aficionado and content creator, Matthew Spade (known online as Mat Buckets) to chat about slow fashion, British brands and where he finds inspiration. Find out more about Mat on his blog and Instagram. What does slow fashion mean to you? Becoming more intentional and considered over time when it comes…

Thoughtful Gift Giving

By Genevieve Sweeney | November 7, 2023

On Christmas morning, imagine the joy of giving a truly personal gift that will bring an instant smile to your loved ones faces. From the moment they unwrap our made-in-Britain knitwear, they’ll feel the exquisite craftsmanship that has gone into each stitch, creating a unique garment that is both timeless and modern. Our knitwear is…

Introducing our Christmas Crackers

By Genevieve Sweeney | November 1, 2023

I’m excited to announce our first ever reusable Christmas Crackers, knitted with repurposed end-of-production yarn to offer a more sustainable way to celebrate this festive season. I love pulling crackers on Christmas Day, but hate the waste that is usually involved, so I came up with a design of a knitted cracker, which is sold…

Made in Britain | Introducing the Brook Jumper

By Genevieve Sweeney | October 30, 2023

Introducing the latest addition to our collection of sweaters: the Brook textured lambswool sweater, available in three beautiful contrast marls. This is the perfect knit for layering all year round, crafted from super-fine and mid-weight slub lambswool twisted together to create a chunkier yarn that is soft and cosy to the touch. Dressed up, worn…