I am over the moon to be introducing to you the first GS Childrenswear collection! After 18 months of searching far and wide across the UK for a manufacturer to produce this collection, I have finally launched! Celebrating British manufacturing with innovative techniques and traditional skills, this collection embraces all things British from yarn sourcing…
DetailsKnitwear designer Genevieve Sweeney founded her eponymous brand in 2015, after a career working with some of the most prestigious global designers. Inspired by heritage techniques, the brand manufactures entirely in the UK with a network of knitters ranged across the country. With stockists including Fortnum & Mason and Young British Designers, the jumpers retail…
DetailsCollaboration with one of my favourite bloggers, Tales of Jude based in Dublin, I absolutely love Judith’s style and love how she mixes textures and tonal hues together with a modern edge. I wanted to share with you my favourite images from her article “The Luxe Knit” featuring the Rea slouch jumper in Hurricane Blue. ”…
DetailsLondon Fashion Week is one of my favourite moments of the year as I love to watch the street style as London has such an exciting modern edge. I especially love to see #gsknitwear out and about style and worn by stylists! It is an incredibly inspiring moment, and this season, red was the hottest…
DetailsTaking inspiration from British Icons who have shaped the menswear fashion industry throughout the last few decades. These sartorial silhouettes will never go out of style, a reason why we should invest in timeless knitwear that becomes a staple in your everyday wardrobe throughout the seasons. Shop the edit of our knitwear style icons …
DetailsThere’s more to the Rea that meets the eye….. Luxurious, effortless style and refined details The Rea’s story begins at the renowned woollen spinning mill, Z.Hinchliffee based in the Denby Dales in Yorkshire. Established in 1766, this family-run business has passed down its experience and knowledge through…
DetailsThe photoshoot is one of my favourite moments of bringing the collection together, not only does it mean I have to stop knitting (even if it is 4am the morning of the shoot) but I have the chance to work with the most amazing team! The AW17 collection was inspired by mark making, focusing on faded…
DetailsA year ago, I discovered Faering a company based in the Midlands who specialise in luxury digital textile printing including fabrics such as knitwear. This innovative technology caught my eye as I could see it as a great vehicle for brands to use it as an up cycling method for an unsold stock as you can…
DetailsSustainability is always in the fore front of my mind when designing a collection. When I worked for international brands that manufactured across the world I became very aware of the carbon foot print of a garment, from the pollution of water, the wastage of fabrics to the footprint of postage when sending prototypes from…
Details“Luxe fabrics turn heads at Newmarket” As seen on the front cover of S Magazine, the Edin lurex hand intarsia jumper. What an incredible fashion editorial set at the Newmarket Races. The Edin is knitted in the Scottish Borders by a highly skilled hand intarsia knitter, taking up to 8 hours to knit the front…
DetailsSpotted on the streets of London Fashion Week Men’s SS18, Genevieve Sweeney knitwear, made in Britain. Teviot Fisherman’s Rib Jumper in 100% wool. Shop the style here Love London Fashion Week Men’s as it’s such a great time to see new brands, check out favourite designers and see what the city of London has to…
Details“I’m hoping you’ve already come across the super talented Genevieve Sweeney who makes fabulous knits in thoughtful shapes and textures that result in pieces that feel like something you’ll have forever. This knit has been practically welded to me while spring and winter battle it out. One of those pieces that you feel like knows you…
Details“When spring isn’t playing ball, a lambswool sweater as soft and snug as this is a welcome friend” As seen on Stylememos, my lambswool Rea Jumper in Grey Melange. Love Alexa’s styling with a fresh white shirt, relaxed jeans and leather sliders…from work to weekend style. The Rea is spun from 100% lambswool in one…
DetailsTherapeutic, peaceful and hypnotic. Hand knitting is a powerful hobby that brings people together, challenges the mind and allows you to express your creativity. I believe it has serious super powers! Over the last few years, I have met people across the world who have found a new drive in life with hand knitting. They…
DetailsWanting to go the extra mile this Mother’s Day? Get major offspring points with my round up of the best 5 gifts whatever your budget. 1. The only way to say “thank you for being the best”….sparkly socks made in Britain. 2. Pure Luxury with this accessory, that will never leave her side…..Merino Silk! 3.…
DetailsThe ultimate off-duty wardrobe, experience true comfort whilst indulging in the wonders of merino cashmere with my new loungewear collection. Introducing the Elsa set bringing nonchalant luxury style to lazy Sundays and work-at-home Mondays. Made in Britain and knitted in the finest Merino Cashmere, a wonderful blend which includes the softness and gentleness that cashmere…
DetailsWhat an incredible moment to see my knitwear on the front cover of S Magazine this weekend! The front cover showcasing the Edin Hand Intarsia cashmere jumper geometric jumper knitted in 100% cashmere in the Scottish Borders and Elsa metallic jacquard lounge trousers in a merino cashmere blend, knitted in Britain. My gold Alina dress and Aurora…
DetailsInspiration comes from so many different forms when I am designing, how did I get into designing socks, well I fell in love with a yarn that was too fine to knit with for jumpers but I had the thought, this would make an amazing pair of socks. Through the Worshipful Framework Knitters Livery, I…
DetailsSpotted on the streets of London Fashion Week Men’s AW17, Genevieve Sweeney knitwear.
DetailsGenevieve Sweeney, Premium British Knitwear stocked at Fortnum & Mason. I am incredibly proud and honoured to have my menswear and accessories collection stocked at Fortnum & Mason, such an iconically British store that truly support British manufacturing and heritage. Starting with AW16 menswear, including the Oban and Soar jumper..discover the collection on the menswear department…
DetailsThank you to Tales of Jude for featuring Genevieve Sweeney Arisa Rollneck jumper in her latest blog “Capsule Winter Wardrobe” THE LOOK “Recently I’ve been living in this rollneck sweater from one of my favourite designers Genevieve Sweeney. I admire her so much for what she has achieved in the British fashion industry, her make it happen attitude…
DetailsWhen visiting the Scottish Borders to buy an old knitting machine for my studio, I met David a Hand Intarsia knitter who had worked for a renowned Knitwear Manufacturer until the 1990s when factories in the Borders started closing down and manufacturing moved to China. I was so saddened and frustrated that so many highly skilled…
DetailsVogue Brazil features Genevieve Sweeney in “Un Novo Tempo”, January 2017. Celebrating slow fashion and discussing my passion for heritage skills and British manufacturing, Vogue Brazil features my knitwear story and my love for Hand Intarsia knitting. Showcasing our Soar ecru jumper in Wool cashmere with rib and mesh stitch placement, made in Britain. Our…
DetailsThe GQ Edit features our Men’s knitwear in British GQ December Issue Celebrating the revamp of Fortnum & Mason menswear department, GQ, The Style Manual selected their Edit for the season. Sport Luxe : Oban Textured Stripe Jumper in a merino cotton blend, Silver Grey. Made in Britain £180 Weekend : Soar Mesh Rib Textured…
DetailsThank you, Emily Cronin at Stella magazine, The Sunday Telegraph for featuring our Leithen Hand Intarsia cashmere jumper in “How Knitwear became “It” wear” feature. “Genevieve Sweeney creates complex geometric intarsias in alluring colour combinations” Celebrating Slow Fashion with contemporary designs and traditional heritage techniques, knitted and finished by hand. Hand Intarsia is a traditional…
DetailsJoshua Osborn is a London based artist specialising in line drawing. His illustrated reportage gives a powerful energy to balanced forms, subtle marks and expression in lines. You can find Joshua’s work in publications such as The-Out-Net and ShowStudio. Joshua and I came together for a collaboration in time for my first Pop Up Shop at…
DetailsThank you to Tales of Jude for featuring our Arin brushed mohair jumper in the latest blog post “Wardrobe Basics: The Genevieve Sweeney Knit” THE LOOK “The sweater is a midnight shade of navy so quite dark. I was going to wear it with blue denim (which looks amazing) but decided to try a navy…
DetailsIn the early Summer, I relocated to Clavering, Essex to set up my new studio and my husband’s workshop, Flint Fine Art. The move has given the GS brand a fantastic opportunity to grow organically, the head space to be inspired and develop the brand, though as you can see from the photos it’s taken…
DetailsCampaign for Wool was launched in 2010 by HRH, The Prince of Wales as patron of the campaign, with the aim to educate and engage the consumer about the benefits of wool and reverse the decline of the wool industry. This week, 10th-16th October marks Wool Week UK. Why should we choose wool? Wool…
DetailsOctober is Breast Cancer Awareness month, to help raise money for Breast Cancer Care, I have designed an exclusive pink Munro Hand Intarsia cashmere jumper. On 21st October is it #wearitpink day to show our support and raise awareness, but with this intarsia design you can support all year round. £100 of every jumper sold will be…
DetailsSaturday 1st October is Buy British Day! Why should we buy and support British made knitwear? As a British designer who manufactures in the UK, I was not only drawn to the luxuriously spun yarns, high-quality manufacturing and attention to detail. It was the precision and the knowledge that a knitted garment would become a…
DetailsThe Small Business Sessions by Enterprise Nation: The designer breathing new life in to UK knitwear As a member of Enterprise Nation and attendee of their GoGlobal trade missions, I was offered the opportunity to talk in The Small Business Sessions Podcast. Discussing Genevieve Sweeney, my journey so far, my passion for manufacturing within the UK…
DetailsGenevieve Sweeney at New York Fashion Week, London Fashion Week and Paris Fashion Week 2016! What a fantastic month we’ve had at GS, our Autumn Winter 2016 collection was worn at New York Fashion 2016, the Spring 16 collection was showcased at The Apartment, our accessories range at LFWEnd and we launched our new Autumn…
DetailsWe are excited to announce our new personalisation service on our knitwear, including the Carlee , Rea, Hand Intarsia jumpers and Solline Socks. Choose up to 3 initials and these will be embroidered and delivered within 1-2 working days. The perfect personal and unique gift for yourself or a loved one. Personalise your knits…
DetailsKnitwear is having a huge moment right now; ideal for embracing both our dark winter mornings and cosy evenings in. Genevieve Sweeney is one of the designers who is winning in the UK knitwear market, WGSN catches up with her to discuss this timeless textile. After discovering her love for knitting as a teenager, Genevieve went about building…
DetailsIn October 2015, I officially launched Genevieve Sweeney at The Hackney Shop Pop Up; an incredible opportunity to showcase the core collection as well as an exclusive preview to the Spring 2016 collection. With the great help of my husband’s (Flint Fine Art) building skills to create the shop settings and our PR agent, Take…
Details“Gathering an eclectic crowd of models, bloggers and stylists, British designer Genevieve Sweeney launched her new collection last week.” Notion Magazine, November 2015. Two weeks ago, Genevieve Sweeney Limited unveiled its SS16 collection as well as showcasing the AW15 line to bloggers, VIP, stylists and buyers. In attendance included Kara Marshall, Danielle Peazer, Ashley James, Laura…
DetailsGenevieve Sweeney has hand-selected fleece from The Border Mill’s herd of Alpacas to create unique yarn, spun from family connections within the herd to give a distinctive, individual look and feel with blends of natural colours. The micro mill processes the fleece through modern machinery to the highest standard; attention to detail is noted at…
DetailsVery excited to announce our Hand Intarsia Cashmere Jumpers available at The Shop at Bluebird, Kings Road. Intarsia is a traditional knitting technique; the term meaning ‘inlaid by hand’. The yarn is laid onto the needle bed of the machine, colour by colour to create a clean, refined pattern without carrying floats on the back…
DetailsWe are incredibly excited to present the launch of Genevieve Sweeney’s first Pop Up event between 27th October – 1st November 2015 Genevieve Sweeney presents a luxuriously refined knitwear collection encompassing Premium British Knitwear at its best. Celebrating traditional heritage skills with contemporary design. Located at The Hackney Shop, 99 morning Lane, London; we…
DetailsSix months ago, I successfully went through the Virgin StartUp Scheme and received funding for my premium knitwear label, Genevieve Sweeney Limited. All the manufacturing is produced within the British Isles, and this was a key value that I wanted the brand to hold. My background, before launching my label, was designing and developing global…
DetailsIncredibly proud moment to see our Soar Jumper worn by Charlotte De Carle at London Fashion Week. Here are some fantastic photos taken on Day 4: London Fashion Week Our Genevieve Sweeney Soar Jumper is Available here
DetailsReally excited to have come across this feature on WGSN Trend Report for SS17. Colour block . Hand Intarsia . Geometric . Cashmere Check out the Munro here [youtube id=”cqebZud4ro8″]
DetailsInvesting in a piece of premium knitwear? What you should expect… It is not simply the finest fibres, high-quality manufacturing and attention to detail. It is the investment in a piece of premium knitwear that will provide you with long-lasting value. Genevieve Sweeney believes in the authenticity and narrative behind a product, by illustrating…
DetailsLast September, we drove around The Scottish Borders to meet suppliers and family run mills were we met John and Juliet at their Micro Mill, The Border Mill in Duns. John and Juliet are specialists at bespoke spinning of alpaca fibre as well as other rare sheep breeds. Incredibly soft hand feel and natural colours have the option to be spun…
DetailsI hope that my blog posts will give a feel to why I source particular fibres and why I love knitting with yarn from Italy, Yorkshire and Scotland. I would like to start my first blog with this particular yarn mill as their products are of the highest quality with an array of beautiful colours that is…
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