GS Journal

30 if the best independent brands Genevieve Sweeney Guardian Fashion

30 of the Best Independent Brands | The Guardian

By Genevieve Sweeney | May 14, 2020

  “Get your style locked down, and support independent British brands” So thrilled that Genevieve Sweeney has been featured in Labels You’ll Love: 30 of the Best Independent Brands as seen in The Guardian & Observer Magazine.   “All of this British brand’s knitwear is fantastic but chances are it will be the brilliant socks in…

Pastel Pink Argyle Socks | Hello! Magazine

By Genevieve Sweeney | April 22, 2020

  As seen in this month’s Hello Magazine, featured in “STYLE high 5” the NEW Samar argyle pink socks. “Welcoming Easter is with pretty pastels and romantic accessories.”     The luxurious Samar merino wool socks are made from leftover yarns from the end of a larger production run. I select a few colours to spin together…

brushed wool womens spring sweater made in Britain

Staying Home Luxury Knit | As seen on StyleMum

By Genevieve Sweeney | April 14, 2020

  Stylemum nonchalant spring style wearing the new Leslie brushed wool jumper. A luxury everyday staple jumper in a subtle colour melange in pearl, a fresh colour for spring summer. The ultimate jumper for working from home with it’s sumptuous and cosy lightweight handle. A relaxed boxy silhouette creates a cosy jumper perfect for loungewear…

positive hobbies hand knitting

Positive hobbies during social distancing | Hand Knitting

By Genevieve Sweeney | March 16, 2020

During this difficult and uncertain time, it is so important to think of our mental wellbeing and staying positive whilst keeping safe. With the world’s conversation on social distancing, I wanted to share a practical hobby that could off-set any boredom, frustration or cabin fever when we are at home for long periods of time. As…

Stylonylon Spring sweater lambswool cashmere grey

Maud Love | As seen on Stylonylon

By Genevieve Sweeney | March 9, 2020

  Stylonylon has made me so excited for the warmer Spring months with how she has styled her Maud boxy jumper. The perfect luxury everyday jumper to be worn and styled through all the seasons with its sumptuous yet lightweight hand feel.   As seen on Stylonylon tucked into flared white denim and sliders, such…

hand embroidered heart, British made socks alpaca wool

Telling someone you care shouldn’t happen just once a year ♥️

By Genevieve Sweeney | February 14, 2020

For this month’s GS Sock Subscription I sent out a little ♥️ to all of my subscribers.   When the weather is so stormy, grey and miserable in February, I wanted to surprise my GS Sock Subscribers with a little love on the exclusive Sakotto socks. The cosiest GS socks to date! Knitted in the…

womens cashmere British knitwear made in Britain

Traditional Methods, Modern Approach | Scottish Cashmere

By Genevieve Sweeney | January 26, 2020

Spun in the banks of Loch Leven, Scottish Cashmere that is created to last. The GS Hand Intarsia collection is knitted with the finest Scottish spun cashmere, made with over 150 years of expertise celebrating traditional methods with a modern approach. What makes this Scottish cashmere so unique, the quality, provenance and colour! The secret…

Monthly Sock Subscription Hosiery Heaven

Hosiery Heaven | January Edit

By Genevieve Sweeney | January 21, 2020

Winter may be in full swing but I love that it gives us all an opportunity to embrace GS Socks through this chilly season. Whether your fully hibernating from the cold dark evenings in cosy socks by the fire and long weekend lie ins, or adding a pop of colour to your favourite winter boots.…

Eco Friendly ways to wash Cashmere

Eco-Friendly Ways to Wash Cashmere | The Telegraph

By Genevieve Sweeney | November 28, 2019

Eco -Friendly ways to wash your GS knitwear and these tips are super easy! Last week I was interviewed by Tamara Abraham from the Telegraph Magazine on the best Eco-friendly processes to wash your luxury GS knitwear. Hand wash is so much better for the longevity of your knitwear compared to Dry Cleaning. People assume…

Stylonylon Grey Cable Lambswool Sweater

As Seen On Stylonylon | The Wroxton Cable Grey Wool Jumper

By Genevieve Sweeney | November 9, 2019

  Stylonylon spotted in Soho, London wearing the GS Wroxton cable lambswool jumper in grey melange. “This is handcrafted by the ever brilliant knit designer Genevieve Sweeney whose pieces are incredibly special and real keepers. This is an evergreen piece over at GS, and you can find it here.  I always get lovely comments when…

Luxury Sock Subscription Hosiery Heaven

Hosiery Heaven | October Edit

By Genevieve Sweeney | October 30, 2019

Inspired by how our GS customers have been styling their GS Socks and GS Sock Subscriptions this Autumn on Instagram. Cosy & colourful, the perfect way to warm up this season, I love to see my customers receiving their surprise socks and how they wear them throughout the seasons. Below are some of my favourites:…

womens cashmere statement sweater sustainable

A Journey for Slow Fashion | The Munro Hand Intarsia

By Genevieve Sweeney | October 26, 2019

I would love to share with you a Journey close to my heart, the story of the Munro Hand Intarsia jumper. Originally one of my first GS designs, I launched the Munro cashmere jumper in 2015. Designed to help a Hand Intarsia knitter gain confidence, learn a modern knitwear silhouette and be able to gain further work with other…