Journal

Last week, I had the pleasure of sitting down with David, GreyFoxStyle, to chat all things menswear, style, and British-made. With his impeccable taste and attention to detail, David effortlessly embodies the essence of sartorial, timeless style. David has been a great supporter of my brand for many years, and I was honoured when he styled and modelled…

Meeting with with Sir Richard Branson and my Virgin Start Up Business Journey A couple of months ago, I had the extraordinary privilege of meeting Sir Richard Branson alongside fellow founders through Virgin Start Up. What an incredible experience, set in the new Virgin Hotel in Edinburgh, on the drive home  I reflected on the…

When you invest in a high quality piece of knitwear, you want it to stand the test of time. By looking after your woollen knitwear, you can extend its lifespan and allow it to become a treasured heirloom piece that you may even be able to pass down through generations. Wool and cashmere are incredibly…

Alice Vincent (aka @noughticulture)  is a writer, broadcaster and multi-platform storyteller who writes about nature, gardening and life in London. Alice is a columnist for Gardens Illustrated and The Guardian, and has published 4 books, including Wainwright Prize longlisted Rootbound, Rewilding a Life and her new release, Why Women Grow: Stories of Soil, Sisterhood and Survival. She…

Heritage is important to me as a British knitwear designer. It is the heart of the knitting industry and what put the UK on the map to make prized knitwear for hundreds of years. I work with hand-selected mills and factories across the U.K, collaborating with those that adhere to time-honoured crafts that have been…

Cardigans have always been one of my favourite garments for their warmth and versatility. There is nothing better than enveloping yourself in a woollen cardigan on a cold day or chilly evening, embracing their cosiness. I love how a cardigan complements most outfits – they look just as stylish worn over dresses as with skirts,…

British made, every little detail counts, down to the last button. For the last 5 years I have work closely with Courtney and Co, the last remaining UK button maker to create no ordinary button. Courtney & Co. are a company that mirror my values with British manufacturing, dedicated to reviving traditional button-making techniques in…

Whether I am planning a walking holiday in the countryside, a cultural city break, or unwinding somewhere by the sea, my knitwear always travels with me. Even in the height of summer, I will pack a lightweight sweater or an oversized scarf to keep me warm on chilly evenings and to combat the air conditioning…

Looking for that effortless, timeless staple for your capsule wardrobe? Look no further than the Elsi Turtleneck Sweater, a piece that will work hard from Autumn to Spring. With its elegant take on the fine funnel neck silhouette and modern twist on the contrast tipping on cuffs and hem, the Elsi sweater offers a playful…

A couple of weeks ago I visited my sock factory in Derbyshire with my new Apprentice in the making! The machines were knitting and away with twists of GS lilac and lime, fuchsia and burgundy filling the factory floor. It always feels like coming home when visiting my sock manufacturer, working with the most talented artisans…

This February, let’s spread the love and give back to our communities! I am thrilled to my limited edition collection, a cause that is close to my heart. With every purchase of my exclusive Valentines socks, 10% of the proceeds will go towards supporting those who are facing mental health challenges and supported by Mind Charity…

I believe knitwear should take you seamlessly from day to night, whether drinks after work, dinner or cocktails with friends. That extra layer of warmth doesn’t distract from your evening look but gives a nonchalant, modern edge. Dress it up with that dramatic dress you don’t get to wear very often, then pair it down with…