Journal
Wardrobe Hero! GS Cardigan | As seen on Stylonylon
THE CARDIGAN, A WARDROBE HERO YOUR WARDROBE HERO HAS ARRIVED Introducing the NEW GS Alva Superfine Lambswool Cardigan in Mustard. A unique marl of superfine lambswool in stormy greys and mustard yellow, twisted by Genevieve to create an exclusive colourful and dramatic hues. The effortlessly stylish Alva cardigan is fully fashioned to a slim boyfriend silhouette…
MenswearStyle Interview | Genevieve Sweeney on Growing her Knitwear Brand
Delighted to have been interviewed by MenswearStyle Podcast, discussing with Peter Brooker how I came to set up my British knitwear brand, Genevieve Sweeney after working with high end brands across the world. Sharing my mission to help support and revive traditional artisans and knitwear manufacturers across the UK, as well as my GS journey…
The Modern Argyle Sock
A modern twist to the traditional Argyle whilst celebrating British craftsmanship and reducing textile waste. Twisting beautiful shades of organic cotton with end of line cones of yarns that are just too small to knit production with or colours that have been discontinued. By combining contrasting colours, it creates the most unique and vibrant marl shades for the NEW Samar Argyle Socks. The…
Hosiery Heaven | Lockdown Edit
Lockdown Sock Style has been in full swing the last few months as customers have been pairing their GS socks for pure comfort during WFH as well as a little dress up for those Friday night Zoom quizzes and Saturday Night virtual pub drinks. Below are some of my favourite Hosiery Heaven Styles: …
30 of the Best Independent Brands | The Guardian
“Get your style locked down, and support independent British brands” So thrilled that Genevieve Sweeney has been featured in Labels You’ll Love: 30 of the Best Independent Brands as seen in The Guardian & Observer Magazine. “All of this British brand’s knitwear is fantastic but chances are it will be the brilliant socks in…
Pastel Pink Argyle Socks | Hello! Magazine
As seen in this month’s Hello Magazine, featured in “STYLE high 5” the NEW Samar argyle pink socks. “Welcoming Easter is with pretty pastels and romantic accessories.” The luxurious Samar merino wool socks are made from leftover yarns from the end of a larger production run. I select a few colours to spin together…
Staying Home Luxury Knit | As seen on StyleMum
Stylemum nonchalant spring style wearing the new Leslie brushed wool jumper. A luxury everyday staple jumper in a subtle colour melange in pearl, a fresh colour for spring summer. The ultimate jumper for working from home with it’s sumptuous and cosy lightweight handle. A relaxed boxy silhouette creates a cosy jumper perfect for loungewear…
Positive hobbies during social distancing | Hand Knitting
During this difficult and uncertain time, it is so important to think of our mental wellbeing and staying positive whilst keeping safe. With the world’s conversation on social distancing, I wanted to share a practical hobby that could off-set any boredom, frustration or cabin fever when we are at home for long periods of time. As…
Maud Love | As seen on Stylonylon
Stylonylon has made me so excited for the warmer Spring months with how she has styled her Maud boxy jumper. The perfect luxury everyday jumper to be worn and styled through all the seasons with its sumptuous yet lightweight hand feel. As seen on Stylonylon tucked into flared white denim and sliders, such…
Telling someone you care shouldn’t happen just once a year ♥️
For this month’s GS Sock Subscription I sent out a little ♥️ to all of my subscribers. When the weather is so stormy, grey and miserable in February, I wanted to surprise my GS Sock Subscribers with a little love on the exclusive Sakotto socks. The cosiest GS socks to date! Knitted in the…
Traditional Methods, Modern Approach | Scottish Cashmere
Spun in the banks of Loch Leven, Scottish Cashmere that is created to last. The GS Hand Intarsia collection is knitted with the finest Scottish spun cashmere, made with over 150 years of expertise celebrating traditional methods with a modern approach. What makes this Scottish cashmere so unique, the quality, provenance and colour! The secret…
Hosiery Heaven | January Edit
Winter may be in full swing but I love that it gives us all an opportunity to embrace GS Socks through this chilly season. Whether your fully hibernating from the cold dark evenings in cosy socks by the fire and long weekend lie ins, or adding a pop of colour to your favourite winter boots.…