Journal

  Stylonylon spotted in Soho, London wearing the GS Wroxton cable lambswool jumper in grey melange. “This is handcrafted by the ever brilliant knit designer Genevieve Sweeney whose pieces are incredibly special and real keepers. This is an evergreen piece over at GS, and you can find it here.  I always get lovely comments when…

Inspired by how our GS customers have been styling their GS Socks and GS Sock Subscriptions this Autumn on Instagram. Cosy & colourful, the perfect way to warm up this season, I love to see my customers receiving their surprise socks and how they wear them throughout the seasons. Below are some of my favourites:…

I would love to share with you a Journey close to my heart, the story of the Munro Hand Intarsia jumper. Originally one of my first GS designs, I launched the Munro cashmere jumper in 2015. Designed to help a Hand Intarsia knitter gain confidence, learn a modern knitwear silhouette and be able to gain further work with other…

As seen in this month’s Menswearstyle style edit, the Linton Hand Intarsia Cashmere Jumper. “Whilst the cold weather of autumn has introduced its arrival there has been some cool product drops to brighten up our days. “   Introducing the Linton cashmere jumper in grey melange with a geometric line blocking inspired by 1920s textile art.…

THE ULTIMATE CABLE CHUNKY JUMPER A modern edge to the traditional Aran cable jumper, introducing the Wroxton lambswool jumper. A chunky all over cable stitch with yoke neckline and seamless detail. Made in Oxfordshire in a sumptuous Scottish spun lambswool. A relaxed and effortless silhouette ready to embrace sweater weather, a luxury staple that will…

Introducing the new GNVE hand intarsia cashmere jumper, a striking style that celebrates all things Slow Fashion with traditional artisan knitting, luxurious natural fibres, modern design and a love for hand-finished details and colour. Slow Fashion, Modern Heritage, Timeless Style, Refined Details & Luxurious Fibres. A contrast geometric colour block of complementary colours forms the…

Last week I was shocked by the news that a particular fast fashion brand was celebrating 10 years of empowering women with a £1 bikini… Even though the company said they were making a loss per bikini sold, it still doesn’t justify that they are normalising clothing at this eye-watering price, while promoting fast and disposable fashion. Secondly,…

As seen in this week’s Pebble Magazine, the new GS Samar marl socks. “All dads need socks, that’s a fact. And British knitwear brand, Genevieve Sweeney, make some of the finest knitted socks known to man. These hardy pairs are made from leftover yarns from their larger items, spun by hand and then made into small…

  Introducing the GS Spring Summer Campaign.   British Knitwear for the everyday modern wardrobe. Sustainable fibres, effortless silhouettes and British manufacturing bring together luxury staple pieces that you will wear throughout the seasons and changing weathers.   Fluid movements and geometric patterns…

Socks and Sandals Style doesn’t get more Marmite than this!   As styled by Enbrogue, the GS Sami silk tweed socks. “This is the look I do most often – a pair of cork footbed sandals with a thicker sock and a pair of faded blue jeans. I love Genevieve Sweeney’s beautiful socks in particular;…

Inspired by our April’s Hosiery Heaven Edit, elevate your everyday style with the GS Sock Subscription. Discover how our GS customer styles their GS Socks from day to night…   RHUBARB & CUSTARD This month’s new Serora sparkly stripe socks were a huge hit on the GS Sock Subscription! With its contrasting spiral stripes of…