GS Journal

GS Sock Subscription: Monthly treat for your feet

A few years ago, I received a message from a customer who’d been given a pair of my socks as a birthday present. I was thrilled to hear she was absolutely delighted with them, and that they were the most comfortable socks she’d ever worn.
She also said that as a new year’s resolution, she’d decided to only have GS socks in her collection. And so, my idea for a subscription service was born.

That lady was my first customer to sign up, and she is still receiving a pair of socks from me every month, over three years later!





I love offering sock subscriptions as I truly believe in the idea of a gift that keeps on giving. Not only are socks small enough to give regularly, they’re also something we definitely all need but can easily forget to treat ourselves to.
A little bit of affordable luxury, if you like. In fact, many more of you have told me that your socks drawers have had a serious upgrade since subscribing!


Over the years I’ve enjoyed evolving our service; tailoring it so that anyone – male or female – can receive a pair of socks that’s perfect for them, even if by complete surprise. From sumptuously soft woollens that have proved essential when working from home (or spending another evening cosying up on the sofa this past year), to eye-catching sparkly numbers that will instantly elevate any look – especially now that we can start showing off our wardrobes again.


In true GS style, the colour melanges are blended to reflect the changing seasons, often showcasing striking, contemporary designs that have become a brand signature.




I always choose the highest quality yarns available – from luxurious merino wool to beautifully soft and breathable organic cotton – while also ensuring the highest attention to detail in every single pair. I’m confident that my socks will impress even the fussiest of recipients!


Mens style Brogues and british made socks

Photo by @thatguysshoes

My sock subscription journey has also been inspired by my passion for slow, sustainable fashion. The socks come from small batches crafted at the Derbyshire-based, family-run mill I’ve worked closely with for years. The yarn used is often left over from other production, meaning that it not only saves waste but produces a completely unique colour combination every time. If you know someone who is trying to make more considered choices when it comes to their wardrobe, this is the subscription for them.







Another unique element that really marks my socks apart from other pairs is the option to have them personalised. By carefully hand-monogramming each sock, I personally sign off the process, adding a final hand-crafted touch before wrapping and sending them out, ready to be worn and loved for a long time.

If you’re considering treating yourself to a GS sock subscription, know that you’ll be investing in something with a real story to tell. Even better, if you’re planning it as a gift for someone special, know that they’ll join many others in receiving a totally unique surprise to enjoy month and month, and wear year after year.




Maybe it’s a couple who’d be delighted to receive coordinating his ‘n’ her socks; a birthday surprise for that tricky-to-buy-for brother; a thank you gift to indulge a close friend after a tough year; or perhaps something a little different to treat your parents on Mother’s or Father’s Day. Whatever you choose, convert them to the joy of a fine sock and have them counting down the days until next month’s arrival.


After all, a GS sock subscription is a treat for all feet.


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GS Sock Subscription

Subscribe and each month you'll receive a surprise pair of socks showcasing Genevieve's signature blend of premium yarns and contemporary patterns in seasonal, statement colours.