BTS Genevieve Sweeney Womenswear

Behind the Scenes Autumn Winter 17

The photoshoot is one of my favourite moments of bringing the collection together, not only does it mean I have to stop knitting (even if it is 4am the morning of the shoot) but I have the chance to work with the most amazing team! The AW17 collection was inspired by mark making, focusing on faded…

Geometric Hand Intarsia Jumper Modern Heritage

My first front cover | S Magazine

What an incredible moment to see my knitwear on the front cover of S Magazine this weekend! The front cover showcasing the Edin Hand Intarsia cashmere jumper geometric jumper knitted in 100% cashmere in the Scottish Borders and Elsa metallic jacquard lounge trousers in a merino cashmere blend, knitted in Britain. My gold Alina dress and Aurora…

Red Cashmere Sweater Hand Intarsia

The Art of Slow Fashion | Hand Intarsia

 When visiting the Scottish Borders to buy an old knitting machine for my studio, I met David a Hand Intarsia knitter who had worked for a renowned Knitwear Manufacturer until the 1990s when factories in the Borders started closing down and manufacturing moved to China.   I was so saddened and frustrated that so many highly skilled…

GS Made in Britain | Buy British Day

Saturday 1st October is Buy British Day! Why should we buy and support British made knitwear?  As a British designer who manufactures in the UK, I was not only drawn to the luxuriously spun yarns, high-quality manufacturing and attention to detail. It was the precision and the knowledge that a knitted garment would become a…

Crash Magazine | Eternal Youth

Crash Magazine features Genevieve Sweeney Edna plush stripe jumper in Eternal Youth editorial. A digital exclusive fashion story with a beautiful autumnal feel. The Edna jumper: textured stripe placement, a broad velvety plush stripe block with subtle sheer stripe placement, a slim fit silhouette. Made in Britain. Available via our E-shop   Stylist @marina_german_ Photographer…

North Distrist | Huf Magazine

North District Editorial Huf Magazine  Featuring Genevieve Sweeney knitwear, Arisa metallic fleck roll neck jumper and textured Crochet dress [vimeo id=”175809242″ align=”center” mode=”normal” autoplay=”yes”]   Credits: Photographer: Laurids Jensen Cinematographer: Nicolas Heitz Stylist: Sarah Stalder Makeup: Natalija Matkovic Hair: Laura Todd Models: Zandre du Plessis @ Elite Models London, Brynja @ Nevs Models London and Antonino @…

Small Business Session Podcast

The Small Business Sessions by Enterprise Nation: The designer breathing new life in to UK knitwear As a member of Enterprise Nation and attendee of their GoGlobal trade missions, I was offered the opportunity to talk in The Small Business Sessions Podcast. Discussing Genevieve Sweeney, my journey so far, my passion for manufacturing within the UK…

A Place in the Sun | Editorial

A Place in the Sun by Stephanie Alcaino, June 2016. Stunning editorial of our Munro Hand Intarsia jumper and Soar textured unisex jumper featured in Stephanie’s latest work. Soar: Wool Viscose Cashmere blend in a rib and mesh structure placement, unisex silhouette. Munro: Hand Intarsia cashmere jumper in a geometric pattern placement Photographer/ Stylist: ‪#‎StephanieAlcaino‬ Hair and…

Spotted in Cosmopolitan May 2016

On the 1st April I ran to the local off license to pick up the May Issue of Cosmopolitan, what a moment of excitement to see Chloe Keenan the winner of Britain’s Next Top Model, wearing our AW16 Mohair jumper and S16 Culottes! Thank you to everyone at Cosmo for including my knitwear in the…

NBC News Feature with Genevieve Sweeney

In February I had the wonderful opportunity of NBC News visiting my studio in East London to interview me. We discussed my love of restoring vintage knitting machines, my passion for manufacturing in the UK as well as my design processes. We took a visit to Clerkenwell London in Farringdon London to see my knitwear stocked…

GS X Fashion Week Feb 2016

Genevieve Sweeney at New York Fashion Week, London Fashion Week and Paris Fashion Week 2016! What a fantastic month we’ve had at GS, our Autumn Winter 2016 collection was worn at New York Fashion 2016, the Spring 16 collection was showcased at The Apartment, our accessories range at LFWEnd and we launched our new Autumn…

Knitwear & Boudoir Bras | GS X Fleur of England

Have you noticed the trend of triangle bras and knitwear on your favourite bloggers Instagram profiles? Us too! The perfect way to ‘work’ the triangle bra and knitwear trend is to pair delicately elegant boudoir bras with chic luxurious knitwear. We have come together with British lingerie brand, Fleur of England to illustrate this huge blogging trend. The…

GS X LFW2016

What a great opportunity to have been apart of London Fashion Week Feb 2016.

We had a great opportunity to present our collection at The Apartment AW16 and have our knitwear worn by some fantastic influencers!

More to come on London Fashion Weekend and Paris Fashion Week!

GS x

 

 

 

GS X London Fashion Weekend

It’s nearly time for London Fashion Week, looking forward to this exciting & inspiring fashion event this season? Come and visit us at London Fashion Weekend 25-28th February 2016! We will be showcasing a range of exclusive accessories including socks, oversized blanket scarfs and a first look at AW16 winter warmers; as seen on Hannah Crosskey during NYFW16.…

Spotted at the GS S16 launch…

“Gathering an eclectic crowd of models, bloggers and stylists, British designer Genevieve Sweeney launched her new collection last week.” Notion Magazine, November 2015. Two weeks ago, Genevieve Sweeney Limited unveiled its SS16 collection as well as showcasing the AW15 line to bloggers, VIP, stylists and buyers. In attendance included Kara Marshall, Danielle Peazer, Ashley James, Laura…

The Alpaca Collection

Genevieve Sweeney has hand-selected fleece from The Border Mill’s herd of Alpacas to create unique yarn, spun from family connections within the herd to give a distinctive, individual look and feel with blends of natural colours. The micro mill processes the fleece through modern machinery to the highest standard; attention to detail is noted at…

Experiences of Manufacturing in the UK

  Six months ago, I successfully went through the Virgin StartUp Scheme and received funding for my premium knitwear label, Genevieve Sweeney Limited. All the manufacturing is produced within the British Isles, and this was a key value that I wanted the brand to hold. My background, before launching my label, was designing and developing…

Keeping It British….

Investing in a piece of premium knitwear? What you should expect… It is not simply the finest fibres, high quality manufacturing and attention to detail. It is the investment in a piece of premium knitwear that will provide you with long lasting value.     Genevieve Sweeney believes in the authenticity and narrative behind a…