Journal
What an incredible year: Launch of GS!
In October 2015, I officially launched Genevieve Sweeney at The Hackney Shop Pop Up; an incredible opportunity to showcase the core collection as well as an exclusive preview to the Spring 2016 collection. With the great help of my husband’s (Flint Fine Art) building skills to create the shop settings and our PR agent, Take…
Spotted at the GS S16 launch…
“Gathering an eclectic crowd of models, bloggers and stylists, British designer Genevieve Sweeney launched her new collection last week.” Notion Magazine, November 2015. Two weeks ago, Genevieve Sweeney Limited unveiled its SS16 collection as well as showcasing the AW15 line to bloggers, VIP, stylists and buyers. In attendance included Kara Marshall, Danielle Peazer, Ashley James, Laura…
The Alpaca Collection
[vc_row][vc_column width=”1/2″][vc_column_text]Genevieve Sweeney has hand-selected fleece from The Border Mill’s herd of Alpacas to create unique yarn, spun from family connections within the herd to give a distinctive, individual look and feel with blends of natural colours. The micro mill processes the fleece through modern machinery to the highest standard; attention to detail is noted…
Now Stocked at The Shop at Bluebird, Kings Road
Very excited to announce our Hand Intarsia Cashmere Jumpers available at The Shop at Bluebird, Kings Road. Intarsia is a traditional knitting technique; the term meaning ‘inlaid by hand’. The yarn is laid onto the needle bed of the machine, colour by colour to create a clean, refined pattern without carrying floats on the back…
Genevieve Sweeney Pop Up Shop in East London
We are incredibly excited to present the launch of Genevieve Sweeney’s first Pop Up event between 27th October – 1st November 2015 Genevieve Sweeney presents a luxuriously refined knitwear collection encompassing Premium British Knitwear at its best. Celebrating traditional heritage skills with contemporary design. Located at The Hackney Shop, 99 morning Lane, London; we…
Experiences of Manufacturing in the UK
Six months ago, I successfully went through the Virgin StartUp Scheme and received funding for my premium knitwear label, Genevieve Sweeney Limited. All the manufacturing is produced within the British Isles, and this was a key value that I wanted the brand to hold. My background, before launching my label, was designing and developing global…
Round up of LFW: Spotted Charlotte De Carle in Genevieve Sweeney Knitwear
Incredibly proud moment to see our Soar Jumper worn by Charlotte De Carle at London Fashion Week. Here are some fantastic photos taken on Day 4: London Fashion Week Our Genevieve Sweeney Soar Jumper is Available here
WGSN Trend Report SS17 feature: Genevieve Sweeney Hand Intarsia
Really excited to have come across this feature on WGSN Trend Report for SS17. Colour block . Hand Intarsia . Geometric . Cashmere Check out the Munro here [youtube id=”cqebZud4ro8″]
Keeping It British….
Investing in a piece of premium knitwear? What you should expect… It is not simply the finest fibres, high-quality manufacturing and attention to detail. It is the investment in a piece of premium knitwear that will provide you with long-lasting value. Genevieve Sweeney believes in the authenticity and narrative behind a product, by illustrating…
The Story behind the Founder
Genevieve Sweeney creates no ordinary knitwear. Using unique yarns and innovative colour blends, the brand fuses contemporary design with traditional techniques that results in a luxurious, high quality finish. The label will begin with a collection for both menswear and womenswear; bringing together an exciting collaboration of silhouettes and key seasonal pieces that firmly establish…
The Border Mill Alpaca Project: Sneak Peek
Last September, we drove around The Scottish Borders to meet suppliers and family run mills were we met John and Juliet at their Micro Mill, The Border Mill in Duns. John and Juliet are specialists at bespoke spinning of alpaca fibre as well as other rare sheep breeds. Incredibly soft hand feel and natural colours have the option to be spun…
ZEGNA BARUFFA MILL VISIT
I hope that my blog posts will give a feel to why I source particular fibres and why I love knitting with yarn from Italy, Yorkshire and Scotland. I would like to start my first blog with this particular yarn mill as their products are of the highest quality with an array of beautiful colours that is…