Genevieve Sweeney

Our textured lambswool Lea cardigan is the perfect style for anyone seeking a comfortable, statement knit. Every detail of this beautifully crafted cardigan champions the beauty of slow fashion – not only is its wool spun on Scottish soil and knitted in London, but it is crafted in a way that minimises waste from start…

Introducing our new summer regenerative-viscose knits: five pieces that I have designed to fit effortlessly into your summer wardrobe. I have always found it hard to pin down my summer wardrobe. I love dressing for the colder months, and always try to find a way to incorporate knitwear into my summer outfits. I like to…

A few weeks ago I wore a pair of my merino wool walking socks for a hike up the Black Mountains. The snow was up past my knees but my socks kept me warm and dry the entire walk. Although I am well versed in the benefits of merino wool, I was still amazed that…

Sophie Sellu creates beautifully crafted wooden objects for the kitchen and home under the moniker Grain & Knot. She uses reclaimed, storm-fallen or sustainably-sourced timber for her unique and instantly identifiable designs, including vases, brushes and decorative artwork. We caught up with Sophie to chat about her work, her focus on sustainability and how she…

As part of an ongoing series sharing the stories of other slow and sustainable British brands, we caught up with Claire Burrows, the founder of footwear brand, Air & Grace. I met Claire at the start of my small business journey at a trade event supporting female founders in Berlin, Germany. Recently we have been…

Welcome to the Genevieve Sweeney studio. We’ve been here for seven years now, located in the countryside on the border of Hertfordshire and Essex, and recently moved into our new studio – a unit in Grandey’s Place, a centre housing a wide range of craftspeople. You can read more about our local area in this…

This time of year always puts a spring in our step. Everyday, new signs of the season ahead appear: leaves unfurling on the trees, blossom buds opening, tulip shoots growing, lambs frolicking in fields. Nature is slowly awakening after its long winter sleep, and the days are gradually becoming longer, warmer and brighter. The vernal…

Surrounded by tumbling hills on the border of Hertfordshire and Essex is where you will find the Genevieve Sweeney studio. We made the move here seven years ago, leaving London behind to embrace the tranquillity of the countryside and the increased headspace it has given us. Although it took us 18 months to find a…

Sam Binstead is a photographer and slow style advocate based in Sheffield (who frequently photographs our campaign imagery). Passionate about sustainable & ethical style, British brands and a good cup of coffee (or wine!), Sam champions independent businesses on his personal Instagram, while also serving up an impressive photography and videography portfolio (note – he…

Martina Casonato is a graphic designer based in North East London who has amassed over 40,000 followers who love to admire her beautiful home on Instagram. Using the moniker @thevenetianpantry, referencing her Italian heritage and her beautifully designed pantry, Martina shares glimpses of her Victorian terrace, talking through her design decisions and sharing the beautifully…

I like to take the month of January as a time to press pause and reflect on how I want to live my life, thinking about the changes I can make to slow down, be more present, reduce waste and be more sustainable. I’m not one to make unattainable New Year’s resolutions, but I do…

We caught up with the founder of Pott Candles, Ailis, to find out more about her sustainable refillable candle company. As well as offering her expert advice on which candle scents are ideal for creating a relaxing ambience, Ailis answered our questions about how to slow down and relax during the winter months. Read on…

The festive season can be overwhelming with gatherings, shopping, hosting and preparing your house for guests. It’s tricky to find time for yourself amongst all the chaos, but it is possible to slow down and enjoy a more mindful Christmas. If you’re hoping to make it through December without a huge amount of stress, in…

Knitwear isn’t just for keeping cosy during the day – you can dress up your knitwear for evening wear over the party season, ensuring that you stay warm while looking stylish. Even the most casual knit can be dressed up when paired with silk or sequins, but some of our sweaters and cardigans were designed…

It is with immense joy and gratitude that I share the incredible news: Genevieve Sweeney has been selected as one of the nation’s 100 most impressive small firms by Small Business Saturday UK. A couple of weeks ago, I had the honour of being invited to the House of Lords with @smallbizsatuk to celebrate the…

Ahead of the festive season (and all those Christmas tables you will no doubt be styling in your own homes), we caught up with Alice Herbert, co-founder of LAY London, a joyful platform for event and tablescape styling. Sisters and co-founders, Alice and Jemima draw upon a mutual love of bold colour palettes, elegant textiles…

What better treat for your feet than a new pair of super-comfy socks arriving on your doorstep every month? Our sock subscription service makes a thoughtful gift, or is the perfect little luxury for yourself, curating a drawer filled with socks that you love to wear. Sign up for a minimum period of three months,…

We caught up with menswear aficionado and content creator, Matthew Spade (known online as Mat Buckets) to chat about slow fashion, British brands and where he finds inspiration. Find out more about Mat on his blog and Instagram. What does slow fashion mean to you? Becoming more intentional and considered over time when it comes…

On Christmas morning, imagine the joy of giving a truly personal gift that will bring an instant smile to your loved ones faces. From the moment they unwrap our made-in-Britain knitwear, they’ll feel the exquisite craftsmanship that has gone into each stitch, creating a unique garment that is both timeless and modern. Our knitwear is…

I’m excited to announce our first ever reusable Christmas Crackers, knitted with repurposed end-of-production yarn to offer a more sustainable way to celebrate this festive season. I love pulling crackers on Christmas Day, but hate the waste that is usually involved, so I came up with a design of a knitted cracker, which is sold…

Introducing the latest addition to our collection of sweaters: the Brook textured lambswool sweater, available in three beautiful contrast marls. This is the perfect knit for layering all year round, crafted from super-fine and mid-weight slub lambswool twisted together to create a chunkier yarn that is soft and cosy to the touch. Dressed up, worn…

Our oversized geometric lambswool blanket scarves are the most versatile items in the Genevieve Sweeney collection. The ultimate winter accessory, they can be styled in many different ways (both as a fashion accessory and around the home) to keep you warm and cosy during the colder months. There are three different designs of our oversized…

The days are drawing shorter, the temperatures are dropping, and the leaves on the trees are slowly but surely changing colour. Cosy season is finally here.   It’s time to envelope yourself in your favourite knitwear and head outside for long walks in the woods, over fields or up hills, admiring the fiery hues of…

Do you have any niggling questions about the Genevieve Sweeney brand? What is Genevieve’s background? What goes into the process of designing a new piece of knitwear? What is coming next? Read on for our all-encompassing interview with our founder. What inspired you to launch your own knitwear brand? Knitting has always been a part…

Therapeutic, peaceful and hypnotic. Hand knitting is a powerful hobby that brings people together, challenges the mind and allows you to express your creativity. I believe it has serious super powers!   Over the last few years, since I launched the Genevieve Sweeney brand, I have met so many people all around the world who…

  Beautifully designed, thoughtfully crafted socks are one of the key products that we offer. Organic cotton socks and merino wool socks, sparkly socks and knee-high socks, walking socks and lounge socks – all keeping your toes nice and toasty while providing a little something extra to complete your outfit. If you’ve ever wanted to…

What to Plant in your Garden Now & Enjoy over Winter Summer is drawing to an end, and although our gardens may still be flourishing now, the flowers will soon fade away. I always think about planting for the seasons ahead, especially at the end of summer, but in the past I have never known…

Elsa Evelyn is a video creator who shares content across Instagram and TikTok themed around her passion of living a slower life, more connected with nature. Elsa’s beautiful, simple videos focus on wholesome activities such as wild swimming, foraging and walking barefoot, encouraging her viewers to spend more time outdoors. She also holds regular creative…

British summer seems to be blazing hot one day, wet and wild the next. The key to dressing for this unpredictable weather is layering, particularly with knitwear that you can pull on when the temperatures drop. I’ve previously discussed my outfit suggestions and layering ideas for summer events, but what about general day-to-day wear to…

Harlie Briggs is an artist who draws inspiration from nature for her distinctive paintings. Her original paintings are sold on Glassette and Domenica Marland, and she also sells prints, homeware and clothing adorned with her designs on her own website. Mother Nature is a huge inspiration for my GS designs, I felt a real synergy…

A love of and inspiration from nature is one of our core brand values, therefore supporting biodiversity in the UK is a natural choice.   At Genevieve Sweeney, we  care deeply about the environment. We are passionate about ensuring environmental responsibility across every stage of our manufacturing process, and believe in a slower paced side…

Summer dressing is tricky at the best of times, but especially for events such as weddings, festivals and parties. Our unpredictable weather means that it’s always sensible to have a piece of knitwear (and an umbrella!) with you, but blazing sunshine and lingering heat waves make it hard to plan your outfits.      …

The way we, as a nation, shop is broken. So many of us buy new clothes to alleviate boredom or for a rush of dopamine, without considering where those clothes come from, who makes them and where they will go when they no longer serve their purpose. The facts are terrifying: 92 million tonnes of…

Last week, I had the pleasure of sitting down with David, GreyFoxStyle, to chat all things menswear, style, and British-made. With his impeccable taste and attention to detail, David effortlessly embodies the essence of sartorial, timeless style. David has been a great supporter of my brand for many years, and I was honoured when he styled and modelled…

Meeting with with Sir Richard Branson and my Virgin Start Up Business Journey A couple of months ago, I had the extraordinary privilege of meeting Sir Richard Branson alongside fellow founders through Virgin Start Up. What an incredible experience, set in the new Virgin Hotel in Edinburgh, on the drive home  I reflected on the…

When you invest in a high quality piece of knitwear, you want it to stand the test of time. By looking after your woollen knitwear, you can extend its lifespan and allow it to become a treasured heirloom piece that you may even be able to pass down through generations. Wool and cashmere are incredibly…

Alice Vincent (aka @noughticulture)  is a writer, broadcaster and multi-platform storyteller who writes about nature, gardening and life in London. Alice is a columnist for Gardens Illustrated and The Guardian, and has published 4 books, including Wainwright Prize longlisted Rootbound, Rewilding a Life and her new release, Why Women Grow: Stories of Soil, Sisterhood and Survival. She…

Heritage is important to me as a British knitwear designer. It is the heart of the knitting industry and what put the UK on the map to make prized knitwear for hundreds of years. I work with hand-selected mills and factories across the U.K, collaborating with those that adhere to time-honoured crafts that have been…

Cardigans have always been one of my favourite garments for their warmth and versatility. There is nothing better than enveloping yourself in a woollen cardigan on a cold day or chilly evening, embracing their cosiness. I love how a cardigan complements most outfits – they look just as stylish worn over dresses as with skirts,…

British made, every little detail counts, down to the last button. For the last 5 years I have work closely with Courtney and Co, the last remaining UK button maker to create no ordinary button. Courtney & Co. are a company that mirror my values with British manufacturing, dedicated to reviving traditional button-making techniques in…

Whether I am planning a walking holiday in the countryside, a cultural city break, or unwinding somewhere by the sea, my knitwear always travels with me. Even in the height of summer, I will pack a lightweight sweater or an oversized scarf to keep me warm on chilly evenings and to combat the air conditioning…

Looking for that effortless, timeless staple for your capsule wardrobe? Look no further than the Elsi Turtleneck Sweater, a piece that will work hard from Autumn to Spring. With its elegant take on the fine funnel neck silhouette and modern twist on the contrast tipping on cuffs and hem, the Elsi sweater offers a playful…

A couple of weeks ago I visited my sock factory in Derbyshire with my new Apprentice in the making! The machines were knitting and away with twists of GS lilac and lime, fuchsia and burgundy filling the factory floor. It always feels like coming home when visiting my sock manufacturer, working with the most talented artisans…

This February, let’s spread the love and give back to our communities! I am thrilled to my limited edition collection, a cause that is close to my heart. With every purchase of my exclusive Valentines socks, 10% of the proceeds will go towards supporting those who are facing mental health challenges and supported by Mind Charity…

I believe knitwear should take you seamlessly from day to night, whether drinks after work, dinner or cocktails with friends. That extra layer of warmth doesn’t distract from your evening look but gives a nonchalant, modern edge. Dress it up with that dramatic dress you don’t get to wear very often, then pair it down with…

A stroll down the River Thames to Richmond begins the GS menswear campaign. Styled by David, GreyFoxStyle paired GS with his sartorial wardrobe of independent British brands. Playful and unexpected, the GS signature marls create unique hues. I love the different moods evoked by these custom twists of colourful lambswool when styled against different textures. The…

Whenever I visit my sock manufacturers, it’s like a sparkly colourful rainbow has hit the factory floor. A flurry of sparkle and colour fills the machines, from twisting yarns, knitting, washing and seaming. The artisans love this time of the season, with all the different manufacturing processes filled with sparkle and colour. Earlier this year,…

Now the clocks have gone back and evenings darken, I embrace moments of calm and begin to hibernate. Connecting with my simple yet favourite things that connect and ground me, it’s not only in the evenings but also during those dark, chilly mornings or whilst working from home. I would love to share with you…

Caring for your Knitwear will keep your GS knitwear looking and feeling its best for years to come. Knitwear doesn’t have to be washed often; I only wash mine once or twice a year unless I spill my coffee, as I am a little clumsy. Also, hanging around with little kids taught me that spot-washing is…