Genevieve Sweeney

Garmology Podcast Interview – Founder Story

By Genevieve Sweeney / July 8, 2022 /

It’s not often you have the opportunity to look back and reflect on your journey to date. I thoroughly enjoyed chatting with @garmologypodcast during this podcast and such a wonderful opportunity to look back over the last 7 years with both highs and lows of running a fashion brand. Discussing first meetings with knitters in local pubs, hearing…

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Summer Festival Socks – As seen on GS customers

By Genevieve Sweeney / June 30, 2022 /

With Glastonbury kicking off the festival season, I have loved receiving photos and sock/shoe selfies of customers wearing their GS socks at summer events! How amazing is this photo above of @justynamad3 in her Winnebago, styling the Sia merino wool long socks and Leven cardigan. Confirming that GS socks are stylish, fun, hardworking, supportive and comfortable socks for dancing day…

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Summer Knitwear | GS Knitted Vest

By Genevieve Sweeney / May 30, 2022 /

HOW TO STYLE YOUR KNITTED VEST FOR SUMMER   The knitted vest is a hard-working essential in your seasonless wardrobe and a must-have for those summer months when you need that extra layer on those chiller summer evenings, smartening up a work outfit or when the temperature drops. I would love to share with you…

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All in the Details | Maddis Cardigan Navy

By Genevieve Sweeney / May 2, 2022 /

In the details.. More than just a navy cardigan with its flurry of tweeds in bright blue, ochre and green. “Cardigans are always cool. I often wear one over a jumpsuit or with jeans but after two years slouching around in the spare room, I’ve been feeling the need to smarten up. To feel a bit more…

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These Are No Ordinary Walking Socks

By Genevieve Sweeney / April 25, 2022 /

Spring is finally here. It is National Walking Month this May and with bank holidays ahead of us, I am ready for walks and adventures surrounded by Spring blooms. Whether you are a fair-weather rambler, seasoned trekker, a daily dog walker or even a green-finger gardener – these are the ultimate socks for pure comfort, breathability and…

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GS Knitwear Styled by GS Friends

By Genevieve Sweeney / April 1, 2022 /

Love to share with you, how our GS friends have been styling their GS knitwear this Spring. Kirsty @girlwithbellsandwhistles pairing the Maud Lambswool Cashmere sweater in Mint with Spring bright accessories, complementing the colourful tweeds of the Maud Sweater. Discover the Maud here.   Rachael @bubblyaquarius styles the Leslie Brushed Wool Sweater with lighter textured linen…

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4 Top Tips to Care for your Knitwear

By Genevieve Sweeney / March 4, 2022 /

To keep your GS knitwear looking at its best and to make sure they are worn for many years to come, they need a little bit of simple maintenance from time to time. Here are my 4 TOP TIPS for Knitwear Care! 1. Let your GS knitwear rest in between wears and air them out, this will…

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Sketches from my Design Table

By Genevieve Sweeney / February 27, 2022 /

Behind the scenes and inspiration behind my statement sweater, the Leyden. Sitting at the point where contemporary design and artisan craftsmanship meet. A fusion of colour exploration through the twisting of colourful marls, traditional intarsia knitting and geometric patterns inspired by 1930s woven textiles. Mark making, sketching and geometric placements. Striking marl colour blocks knitted using an…

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Spreading Love & Raising for Charity

By Genevieve Sweeney / January 26, 2022 /

Telling someone you care shouldn’t happen just one day a year. Last year, I hand embroidered hearts on GS knitwear to raise money for a UK mental health charity and together with my wonderful customers we raised £260. This February, I hope to spread the love and raise more money through hearts for Mind Charity…

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Meet the Maddis Cardigan

By Genevieve Sweeney / January 21, 2022 /

  A flurry of silk tweeds in colourful hues, encapsulated in a sumptuous melange lambswool cashmere. Meet the Maddis cardigan, the sister of the best-selling Maud sweater. Spun with responsible wool (RWS certified) and sustainably sourced cashmere (SFA certified) to ensure high animal welfare standards and minimise environmental impact. With its effortless boxy silhouette, the Maddis Cardigan is a modern…

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The ultimate socks for warmth & sparkle

By Genevieve Sweeney / January 14, 2022 /

These socks are my secret weapon! Transforming a capsule wardrobe throughout the seasons whilst keeping you warm and cosy with a lightning touch of sparkle, meet the Sia long merino wool socks. Expertly twinning comfort and style, our Sia knee-high sock is perfect for adding a little sparkle and maximum warmth to your day. They…

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The Ultimate Oversized Wool Scarf

By Genevieve Sweeney / January 3, 2022 /

The most versatile winter must-have, that effortlessly works with your everyday life, the GS Geometric oversized scarf.  Honestly, my geometric scarf does not leave my side from the moment I wake, throughout the working day and then finally cosying up on the sofa. It is a scarf that you bundle up in when heading out,…

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Style in the Stix | How to wear your GS socks

By Genevieve Sweeney / November 30, 2021 /

This month I am very excited to be collaborating with the inspiring duo – Style in the Stix. Penny & Nikki have chosen six pairs of GS socks and effortlessly styled them throughout the week for all occasions. Here are their tips for styling your GS Socks: “No more excuses! The days of mismatched black…

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How to Style the Leven Cardigan – As seen on Stylonylon

By Genevieve Sweeney / October 30, 2021 /

The most sumptuous brushed super soft wool cardigan, perfect for cosy winter days and working from home style. A wardrobe saviour and effortlessly stylish, the Leven cardigan is crafted to a slim, sartorial-inspired silhouette finished ready for winter layering. I love these three ways Julia, aka Stylonylon styles her GS brushed wool cardigan: “Autumn cardi…

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The Autumn Winter Collection has arrived

By Genevieve Sweeney / October 18, 2021 /

Introducing the GS AW21 collection: sweaters, cardigans and accessories that celebrate the beauty of natural wool with rich, warming hues and luxuriously cosy, tactile textures. We have all been spending a lot more time in our local surroundings these past couple of years, and it wasn’t until I started designing this season’s collection that I…

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How to Style GS Knitted Vest

By Genevieve Sweeney / October 5, 2021 /

Meet the Laide.   A lightweight yet irresistibly cosy staple for your capsule wardrobe. The Laide sleeveless sweater vest is designed for versatile, all-year-round wear. A modern relaxed unisex style, based on a menswear silhouette complete with a classic crew neckline and ribbed trims. Made in the UK and traditionally linked for a premium finish.…

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Behind the Scenes AW21 Campaign

By Genevieve Sweeney / October 1, 2021 /

Created by an All Weather Dream Team, the GS AW21 Campaign. I would love to share with you the behind the scenes of my latest photoshoot, set in Little Hadham close to my studio. A day like no other. It was suppose to be the one day of the week that it didn’t rain. It…

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Step into the pages of my AW sketchbook

By Genevieve Sweeney / August 21, 2021 /

Pages from my sketchbook…    At the studio, I am in full preparation for the launch of my Autumn-Winter collection. Behind the scenes, I am organising last-minute details for the Autumn photoshoot, preparing for my production to arrive next week and getting ready to share all my hard work over the last nine months…  …

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It starts with responsible fibres

By Genevieve Sweeney / July 29, 2021 /

When designing a piece of GS Knitwear, responsible design has always been at the heart of my collection. Every step is considered, from the origin of the raw fibre, the animals that produce it, the land it is grown on, the regenerative farming that puts back and restores biodiversity, and the final processes and finishes that create…

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Made in the UK

By Genevieve Sweeney / June 30, 2021 /

Why is made in the UK so important to me, it is the craftsmanship, the communities and the people. Before launching GS I spent two years travelling the UK meeting artisan knitters, small family-run factories and yarn mills. I completely fell in love with their passion for craftsmanship, their dedication for quality, and the incredible knowledge…

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Behind the Scenes | My Latest Photoshoot

By Genevieve Sweeney / June 2, 2021 /

Behind the scenes of my latest photoshoot. After nearly two years, it was a total joy bringing together the most fantastic team to showcasing my womenswear and menswear collection styled for Spring Summer 2021. I would love to share with you below a little video of our behind the scenes and my amazing team in…

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GS Sock Subscription: Monthly treat for your feet

By Genevieve Sweeney / May 20, 2021 /

A few years ago, I received a message from a customer who’d been given a pair of my socks as a birthday present. I was thrilled to hear she was absolutely delighted with them, and that they were the most comfortable socks she’d ever worn. She also said that as a new year’s resolution, she’d…

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Responsible Wool

By Genevieve Sweeney / April 28, 2021 /

From every yard of yarn spun, to every knitted stitch and each button turned, responsible design has always been at the heart of my collections. Since launching GS, wool has been at the centre of my collections and there is a great reason for it, not only is it a stunning fibre, it is NATURAL, RENEWABLE, RECYCLABLE & BIODEGRADABLE. It’s natural characteristics aren’t…

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Maud Love | As seen on you

By Genevieve Sweeney / April 14, 2021 /

A confetti of colourful silk tweeds encapsulated in a sumptuous melange of heather pink and tonal soft grey, meet the Maud Pink. With hints of emerald green, bright red, yellow, royal blue and hot pink to name a few, who could you ever have thought a flurry of rainbow silk neps could bring such joy…

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British Sheepskin slippers blue lambswool knit

GS British Knitted Slippers | Like walking on soft clouds…

By Genevieve Sweeney / February 14, 2021 /

Introducing the GS Knitted Mule Slipper with Hand Intarsia geometric knit pattern. Embracing slow fashion, heritage techniques, upcycling and sustainable processes throughout to create the perfect pair of slippers with luxurious style, longevity and ultimate comfort. Made in Britain.       Each pair of slippers is handcrafted from start to finish within the UK.…

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More than an embroidered ♥️

By Genevieve Sweeney / February 7, 2021 /

Each month of February, I love to personalise GS Knitwear with a hand-embroidered heart. ♥️ The perfect addition to a February gift, whether it’s for a partner, a bestie, a parent, a sibling, a friend you’ve missed, a colleague, or someone who needs a little smile. Telling someone you care shouldn’t happen just one day a year. How…

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observer magazine mens burgundy socks

ZIG A ZAG AH  | Statement Socks as seen in Observer Magazine & Elle Decoration

By Genevieve Sweeney / December 8, 2020 /

SOCKS THAT GIVE YOUR WARDROBE SOME ZIG A ZAG AH  Ready a little luxury to your trans-seasonal wardrobes, the GS statement Sigi sock is here to keep your feet stylish with undeniable comfort and quality. As seen this month in Elle Decoration, Guardian Online and the Observer Magazine Christmas Gift Guides. As seen in @elledecorationuk  “Best Gifts For Design…

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The Magic of Wool | A wardrobe investment

By Genevieve Sweeney / October 6, 2020 /

Sweater weather has arrived!  Autumn is my favourite time of year, ready to embrace crisp autumnal days with cosy knitwear and start to layer up in sumptuous wool. This month we celebrate the 10th anniversary of Wool Week, supported by The Campaign for Wool to raise awareness to the unique, natural, renewable and biodegradable benefits…

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Genevieve Sweeney British Buttons Codelite Pearl

The Art of British Manufacturing | The Humble Button

By Genevieve Sweeney / September 26, 2020 /

One of those small details, that makes or breaks a garment, yet I’m sure not a lot of people have wondered how a button is made and what materials are they made from- let alone considering the button provenance. Let’s face facts with all the haberdashery shops disappearing across our High Street – its even…

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That guys shoes, how to style the modern argyle cotton sock

How to style your Argyle Socks | As seen on That Guys Shoes

By Genevieve Sweeney / August 23, 2020 /

How to style your GS Argyle Socks, as seen on That Guys Shoes Ready to take your sartorial mens style from summer to autumn with colourful GS Socks, inspiration from Los Angeles. I loved seeing how Marc styled his GS Argyle cotton socks during his working week, a combination of sartorial tailoring and a more relaxed shoe…

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how to wear wool cardigan, made in Britain

Wardrobe Hero! GS Cardigan | As seen on Stylonylon

By Genevieve Sweeney / August 14, 2020 /

THE CARDIGAN, A WARDROBE HERO YOUR WARDROBE HERO HAS ARRIVED Introducing the NEW GS Alva Superfine Lambswool Cardigan in Mustard. A unique marl of superfine lambswool in stormy greys and mustard yellow, twisted by Genevieve to create an exclusive colourful and dramatic hues. The effortlessly stylish Alva cardigan is fully fashioned to a slim boyfriend silhouette…

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menswearstyle podcast british brand founder interview

MenswearStyle Interview | Genevieve Sweeney on Growing her Knitwear Brand

By Genevieve Sweeney / June 27, 2020 /

Delighted to have been interviewed by MenswearStyle Podcast, discussing with Peter Brooker how I came to set up my British knitwear brand, Genevieve Sweeney after working with high end brands across the world. Sharing my mission to help support and revive traditional artisans and knitwear manufacturers across the UK, as well as my GS journey…

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modern argyle sock cotton marl

The Modern Argyle Sock

By Genevieve Sweeney / June 7, 2020 /

A modern twist to the traditional Argyle whilst celebrating British craftsmanship and reducing textile waste. Twisting beautiful shades of organic cotton with end of line cones of yarns that are just too small to knit production with or colours that have been discontinued.  By combining contrasting colours, it creates the most unique and vibrant marl shades for the NEW Samar Argyle Socks. The…

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Style in the stix argyle cotton sock

Hosiery Heaven | Lockdown Edit

By Genevieve Sweeney / May 22, 2020 /

Lockdown Sock Style has been in full swing the last few months as customers have been pairing their GS socks for pure comfort during WFH as well as a little dress up for those Friday night Zoom quizzes and Saturday Night virtual pub drinks. Below are some of my favourite Hosiery Heaven Styles:    …

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30 if the best independent brands Genevieve Sweeney Guardian Fashion

30 of the Best Independent Brands | The Guardian

By Genevieve Sweeney / May 14, 2020 /

  “Get your style locked down, and support independent British brands” So thrilled that Genevieve Sweeney has been featured in Labels You’ll Love: 30 of the Best Independent Brands as seen in The Guardian & Observer Magazine.   “All of this British brand’s knitwear is fantastic but chances are it will be the brilliant socks in…

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Pastel Pink Argyle Socks | Hello! Magazine

By Genevieve Sweeney / April 22, 2020 /

  As seen in this month’s Hello Magazine, featured in “STYLE high 5” the NEW Samar argyle pink socks. “Welcoming Easter is with pretty pastels and romantic accessories.”     The luxurious Samar merino wool socks are made from leftover yarns from the end of a larger production run. I select a few colours to spin together…

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brushed wool womens spring sweater made in Britain

Staying Home Luxury Knit | As seen on StyleMum

By Genevieve Sweeney / April 14, 2020 /

  Stylemum nonchalant spring style wearing the new Leslie brushed wool jumper. A luxury everyday staple jumper in a subtle colour melange in pearl, a fresh colour for spring summer. The ultimate jumper for working from home with it’s sumptuous and cosy lightweight handle. A relaxed boxy silhouette creates a cosy jumper perfect for loungewear…

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positive hobbies hand knitting

Positive hobbies during social distancing | Hand Knitting

By Genevieve Sweeney / March 16, 2020 /

During this difficult and uncertain time, it is so important to think of our mental wellbeing and staying positive whilst keeping safe. With the world’s conversation on social distancing, I wanted to share a practical hobby that could off-set any boredom, frustration or cabin fever when we are at home for long periods of time. As…

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Stylonylon Spring sweater lambswool cashmere grey

Maud Love | As seen on Stylonylon

By Genevieve Sweeney / March 9, 2020 /

  Stylonylon has made me so excited for the warmer Spring months with how she has styled her Maud boxy jumper. The perfect luxury everyday jumper to be worn and styled through all the seasons with its sumptuous yet lightweight hand feel.   As seen on Stylonylon tucked into flared white denim and sliders, such…

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hand embroidered heart, British made socks alpaca wool

Telling someone you care shouldn’t happen just once a year ♥️

By Genevieve Sweeney / February 14, 2020 /

For this month’s GS Sock Subscription I sent out a little ♥️ to all of my subscribers.   When the weather is so stormy, grey and miserable in February, I wanted to surprise my GS Sock Subscribers with a little love on the exclusive Sakotto socks. The cosiest GS socks to date! Knitted in the…

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womens cashmere British knitwear made in Britain

Traditional Methods, Modern Approach | Scottish Cashmere

By Genevieve Sweeney / January 26, 2020 /

Spun in the banks of Loch Leven, Scottish Cashmere that is created to last. The GS Hand Intarsia collection is knitted with the finest Scottish spun cashmere, made with over 150 years of expertise celebrating traditional methods with a modern approach. What makes this Scottish cashmere so unique, the quality, provenance and colour! The secret…

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Monthly Sock Subscription Hosiery Heaven

Hosiery Heaven | January Edit

By Genevieve Sweeney / January 21, 2020 /

Winter may be in full swing but I love that it gives us all an opportunity to embrace GS Socks through this chilly season. Whether your fully hibernating from the cold dark evenings in cosy socks by the fire and long weekend lie ins, or adding a pop of colour to your favourite winter boots.…

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Eco Friendly ways to wash Cashmere

Eco-Friendly Ways to Wash Cashmere | The Telegraph

By Genevieve Sweeney / November 28, 2019 /

Eco -Friendly ways to wash your GS knitwear and these tips are super easy! Last week I was interviewed by Tamara Abraham from the Telegraph Magazine on the best Eco-friendly processes to wash your luxury GS knitwear. Hand wash is so much better for the longevity of your knitwear compared to Dry Cleaning. People assume…

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Stylonylon Grey Cable Lambswool Sweater

As Seen On Stylonylon | The Wroxton Cable Grey Wool Jumper

By Genevieve Sweeney / November 9, 2019 /

  Stylonylon spotted in Soho, London wearing the GS Wroxton cable lambswool jumper in grey melange. “This is handcrafted by the ever brilliant knit designer Genevieve Sweeney whose pieces are incredibly special and real keepers. This is an evergreen piece over at GS, and you can find it here.  I always get lovely comments when…

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Luxury Sock Subscription Hosiery Heaven

Hosiery Heaven | October Edit

By Genevieve Sweeney / October 30, 2019 /

Inspired by how our GS customers have been styling their GS Socks and GS Sock Subscriptions this Autumn on Instagram. Cosy & colourful, the perfect way to warm up this season, I love to see my customers receiving their surprise socks and how they wear them throughout the seasons. Below are some of my favourites:…

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womens cashmere statement sweater sustainable

A Journey for Slow Fashion | The Munro Hand Intarsia

By Genevieve Sweeney / October 26, 2019 /

I would love to share with you a Journey close to my heart, the story of the Munro Hand Intarsia jumper. Originally one of my first GS designs, I launched the Munro cashmere jumper in 2015. Designed to help a Hand Intarsia knitter gain confidence, learn a modern knitwear silhouette and be able to gain further work with other…

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menswear style British knitwear cashmere

As seen in Menswearstyle | The Linton Hand Intarsia Cashmere Jumper

By Genevieve Sweeney / October 12, 2019 /

As seen in this month’s Menswearstyle style edit, the Linton Hand Intarsia Cashmere Jumper. “Whilst the cold weather of autumn has introduced its arrival there has been some cool product drops to brighten up our days. “   Introducing the Linton cashmere jumper in grey melange with a geometric line blocking inspired by 1920s textile art.…

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womens cable aran lambswool sweater made in Britain

How to style a chunky cable jumper

By Genevieve Sweeney / October 7, 2019 /

THE ULTIMATE CABLE CHUNKY JUMPER A modern edge to the traditional Aran cable jumper, introducing the Wroxton lambswool jumper. A chunky all over cable stitch with yoke neckline and seamless detail. Made in Oxfordshire in a sumptuous Scottish spun lambswool. A relaxed and effortless silhouette ready to embrace sweater weather, a luxury staple that will…

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womens statement sweater cashmere

The iconic GNVE Cashmere jumper

By Genevieve Sweeney / September 24, 2019 /

Introducing the new GNVE hand intarsia cashmere jumper, a striking style that celebrates all things Slow Fashion with traditional artisan knitting, luxurious natural fibres, modern design and a love for hand-finished details and colour. Slow Fashion, Modern Heritage, Timeless Style, Refined Details & Luxurious Fibres. A contrast geometric colour block of complementary colours forms the…

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The True Costs Of Slow Fashion….. What You Can Get For £1

By Genevieve Sweeney / June 26, 2019 /

Last week I was shocked by the news that a particular fast fashion brand was celebrating 10 years of empowering women with a £1 bikini… Even though the company said they were making a loss per bikini sold, it still doesn’t justify that they are normalising clothing at this eye-watering price, while promoting fast and disposable fashion. Secondly,…

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Pebble Magazine | Conscious socks for Father’s Day

By Genevieve Sweeney / June 7, 2019 /

As seen in this week’s Pebble Magazine, the new GS Samar marl socks. “All dads need socks, that’s a fact. And British knitwear brand, Genevieve Sweeney, make some of the finest knitted socks known to man. These hardy pairs are made from leftover yarns from their larger items, spun by hand and then made into small…

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womens lambswool Fishermans rib jumper mustard yellow

Introducing the GS Spring Summer Collection

By Genevieve Sweeney / May 25, 2019 /

  Introducing the GS Spring Summer Campaign.   British Knitwear for the everyday modern wardrobe. Sustainable fibres, effortless silhouettes and British manufacturing bring together luxury staple pieces that you will wear throughout the seasons and changing weathers.   Fluid movements and geometric patterns…

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