how to wear wool cardigan, made in Britain

Wardrobe Hero! GS Cardigan | As seen on Stylonylon

THE CARDIGAN, A WARDROBE HERO YOUR WARDROBE HERO HAS ARRIVED Introducing the NEW GS Alva Superfine Lambswool Cardigan in Mustard. A unique marl of superfine lambswool in stormy greys and mustard yellow, twisted by Genevieve to create an exclusive colourful and dramatic hues. The effortlessly stylish Alva cardigan is fully fashioned to a slim boyfriend silhouette…

modern argyle sock cotton marl

The Modern Argyle Sock

A modern twist to the traditional Argyle whilst celebrating British craftsmanship and reducing textile waste. Twisting beautiful shades of organic cotton with end of line cones of yarns that are just too small to knit production with or colours that have been discontinued.  By combining contrasting colours, it creates the most unique and vibrant marl shades for the NEW Samar Argyle Socks. The…

Style in the stix argyle cotton sock

Hosiery Heaven | Lockdown Edit

Lockdown Sock Style has been in full swing the last few months as customers have been pairing their GS socks for pure comfort during WFH as well as a little dress up for those Friday night Zoom quizzes and Saturday Night virtual pub drinks. Below are some of my favourite Hosiery Heaven Styles:    …

30 if the best independent brands Genevieve Sweeney Guardian Fashion

30 of the Best Independent Brands | The Guardian

  “Get your style locked down, and support independent British brands” So thrilled that Genevieve Sweeney has been featured in Labels You’ll Love: 30 of the Best Independent Brands as seen in The Guardian & Observer Magazine.   “All of this British brand’s knitwear is fantastic but chances are it will be the brilliant socks in…

Pastel Pink Argyle Socks | Hello! Magazine

  As seen in this month’s Hello Magazine, featured in “STYLE high 5” the NEW Samar argyle pink socks. “Welcoming Easter is with pretty pastels and romantic accessories.”     The luxurious Samar merino wool socks are made from leftover yarns from the end of a larger production run. I select a few colours to spin together…

brushed wool womens spring sweater made in Britain

Staying Home Luxury Knit | As seen on StyleMum

  Stylemum nonchalant spring style wearing the new Leslie brushed wool jumper. A luxury everyday staple jumper in a subtle colour melange in pearl, a fresh colour for spring summer. The ultimate jumper for working from home with it’s sumptuous and cosy lightweight handle. A relaxed boxy silhouette creates a cosy jumper perfect for loungewear…

Stylonylon Spring sweater lambswool cashmere grey

Maud Love | As seen on Stylonylon

  Stylonylon has made me so excited for the warmer Spring months with how she has styled her Maud boxy jumper. The perfect luxury everyday jumper to be worn and styled through all the seasons with its sumptuous yet lightweight hand feel.   As seen on Stylonylon tucked into flared white denim and sliders, such…

Monthly Sock Subscription Hosiery Heaven

Hosiery Heaven | January Edit

Winter may be in full swing but I love that it gives us all an opportunity to embrace GS Socks through this chilly season. Whether your fully hibernating from the cold dark evenings in cosy socks by the fire and long weekend lie ins, or adding a pop of colour to your favourite winter boots.…

Elizabeth Day GS Green Socks You Magazine

Elizabeth Day X GS Socks | You Magazine

As seen in Decembers You Magazine, Elizabeth Day highlights the GS Sotolino Wool Linen Socks as what she’s keeping warm in this week! ” Keeping warm with Genevieve Sweeney monogrammed socks. Stylish, British-made and unbelievably cosy. Mine are bright green.” I am a huge fan of Elizabeth’s and listen to her podcast How to Fail every week, normally whilst…

Luxury Sock Subscription Hosiery Heaven

Hosiery Heaven | October Edit

Inspired by how our GS customers have been styling their GS Socks and GS Sock Subscriptions this Autumn on Instagram. Cosy & colourful, the perfect way to warm up this season, I love to see my customers receiving their surprise socks and how they wear them throughout the seasons. Below are some of my favourites:…

womens cable aran lambswool sweater made in Britain

How to style a chunky cable jumper

THE ULTIMATE CABLE CHUNKY JUMPER A modern edge to the traditional Aran cable jumper, introducing the Wroxton lambswool jumper. A chunky all over cable stitch with yoke neckline and seamless detail. Made in Oxfordshire in a sumptuous Scottish spun lambswool. A relaxed and effortless silhouette ready to embrace sweater weather, a luxury staple that will…

womens statement sweater cashmere

The iconic GNVE Cashmere jumper

Introducing the new GNVE hand intarsia cashmere jumper, a striking style that celebrates all things Slow Fashion with traditional artisan knitting, luxurious natural fibres, modern design and a love for hand-finished details and colour. Slow Fashion, Modern Heritage, Timeless Style, Refined Details & Luxurious Fibres. A contrast geometric colour block of complementary colours forms the…

Hello Magazine Fearne Cotton Serora Sparkly Socks

Hello! Magazine | Happy Place Festival

“Genevieve Sweeney’s Serora stripe socks are sparkly, uplifting and can be personalised” ✨ As seen in this weeks Hello! Magazine in Style High 5, the GS Serora Socks. A spiral of sparkle in bright red, pink and vibrant yellow, this sock will uplift all summer styles with an injection of colour. Made in Britain in…

womens lambswool Fishermans rib jumper mustard yellow

Introducing the GS Spring Summer Collection

  Introducing the GS Spring Summer Campaign. Genevieve Sweeney Contemporary Knitwear   British Knitwear for the everyday modern wardrobe. Sustainable fibres, effortless silhouettes and British manufacturing bring together luxury staple pieces that you will wear throughout the seasons and changing weathers.   Fluid movements and geometric patterns…Discover the Campaign Here

Style Inspiration | The White Tshirt

With the summer season fast approaching there is no better time to embrace the summer modern classic- the white tshirt. After last years huge hit with the GS Zodiac Tshirt, I have launched a small collection of Summer White Tshirts in a range of knitted fabrics and silhouettes. The white cotton t-shirts have been knitted in…

Rhubarb & Custard Socks

Hosiery Heaven | April Edit

Inspired by our April’s Hosiery Heaven Edit, elevate your everyday style with the GS Sock Subscription. Discover how our GS customer styles their GS Socks from day to night…   RHUBARB & CUSTARD This month’s new Serora sparkly stripe socks were a huge hit on the GS Sock Subscription! With its contrasting spiral stripes of…

Schon Magazine | Couch Surfing

Stunning editorial @schonmagazine “Couch Surfing” featuring the Genevieve Sweeney knitwear collection. Serora Sparkly Spiral Stripes   Soar ecru textured stitch jumper, a lightweight unisex silhouette, knitted in the softest wool cashmere viscose blend. Discover the Soar jumper here.                                 Teviot…

Red Rollneck Mohair Jumper

Design Scene Magazine | Fashion Editorial

As seen in the latest editorial “Beauty Queen” @designscene The Arin roll neck merino mohair jumper in vivid red, the perfect lightweight spring jumper. Discover the Arin jumper here.   Thank you to art director and photographer @annecharlottemoulard Stylist @mrsemilyevans MUA @bryanna_angel_mua Hair @andrewchen_hair Model @karolinasz @prm_agency

Stella Magazine Future Classics Socks

Stella Magazine | Future Classics

  As seen in the Telegraph, Stella Magazine in fashion editorial “Future Classics” the GS Sotolino socks. Chunky, cosy woolly socks in rich colours in unisex sizing, transporting your wardrobe from winter to spring. The Sotolino socks are knitted in a breathable wool linen blend with a melange of tonal hues, made in Derbyshire. Discover…

Hosiery Heaven | February Edit

The first Hosiery Heaven Edit of 2019, I love seeing how you style your GS Sock Subscriptions! Proving that there is nothing better than a sparkly pair of socks to brighten up a grey winters day, from casual everyday style to party looks. Discover how the GS customer styles their GS Sparkly Socks below…   Stripes…

Statement Sparkly Socks

How to add a bit of sparkle and glitter to your favourite pair of shoes this party season. The GS sparkly socks create instant glamour and uplift any shoe, from towering heels, brogues and trainers. As its Christmas, I am sporting a little sparkle and feather with striking patterns and colour pops. Perfect to add…

How to style Cosy Jumpers & Sequins

Statement sweaters that you’ll be wearing long after the 12 days of Christmas. Colourful geometrics, sparkly knits and cosy cables, wear now layered over sequins then pair down with denim in the new year. Discover the GS Festive Knit Edit below really for the party season.   Chunky oversized roll neck sweaters and cosy cable…

Grey Cosy wool Jumper Cable

The Ultimate Grey Cosy Knit | Stylonylon

THE ULTIMATE CABLE GREY JUMPER           As seen on Stylonylon, “the perfect grey cosy”. Elevate your everyday wardrobe with the Wroxton cable grey lambswool jumper. A relaxed silhouette with yoke neckline and all over cable and purl stitch detail. Made in Oxfordshire, knitted in the softest and most sumptuous grey melange lambswool. Shop the…

Hosiery Heaven | Men’s Street Style

How to style your socks this Autumn/Winter Inspired by sartorial wardrobes across the global. Sartorial style starts from the feet up. A refined accessory for the modern man and sometimes the perfect way to show your character and a seasonal colour update through your capsule wardrobe. From bold colours to striking patterns, effortlessly worn with sneakers,…

Hosiery Heaven | Women’s Street Style

How to style your socks this autumn Inspired by my favourite street style looks across the globe. For years I have been favouriting a sparkly sock with almost every shoe, transforming an everyday look with a luxe modern twist. Whether you’re adding a flash of colour peeking from your boots, transitioning from your favourite summer sandals into…

Cardigan Love

Cardigans are the rare combination of being both comfortable and stylish. They’re perfect for layering and can be shrugged on and off without fear of ever-changing temperatures, whether at work, play or home.   The easiest knitwear piece to wear styled over a Tshirt and jeans or tucked into tailored trousers or a high waist…

Meet the British Knitwear Designer

Meet The Designer | Part One

Introducing the Meet the Designer Series, where I share with you my journey of GS, my studio space and generally just a little info more about me! Over the next 3 blog series, I hope to give you more of an insight into the GS world, how I design the collections, who I work with…

Effortless Airport Style

As the summer holiday countdown begins, I wanted to share with your my airport style hacks that will keep you feeling comfortable and looking stylish from the start to the end of your journey. Earlier this year I had wonderful feedback from a client about the GS knitwear she wears when travelling for work. “They are…

Pebble Magazine | 7 eco friendly swaps Summer Tshirt

  As seen in Pebble Magazines “7 Eco-Friendly Swaps for your Summer Holiday” the GS Tshirt!   Featuring the first GS Summer Tshirt Collection in a Limited Edition Zodiac Collection. The white cotton t-shirts have been knitted and constructed in Nottingham at a family run factory, ensuring the highest quality heavy cotton. The t-shirts are easy to…

Father’s Day | Gift Edit

It’s always hard to buy the big man in your life a gift when he owns most things! That’s why I believe in gifting something unique, thoughtful and unexpected, that he is sure to love. As it’s Father’s Day on 17 June and I have got together the must-have GS Father’s Day Edit, for all…

Enduring Style | Seasonless knitwear

Genevieve Sweeney encapsulates Slow Fashion. Fusing contemporary detail, heritage skills, British manufacturing and sustainable processes. The 2018 collection focuses on seasonless style, creating a multifunctional knitwear edit that will see your wardrobe for 365 days, whatever the weather. Modern classics and unique statement knits that are worn for years to come, styles you can rely on no…