Genevieve Sweeney

Ahead of the festive season (and all those Christmas tables you will no doubt be styling in your own homes), we caught up with Alice Herbert, co-founder of LAY London, a joyful platform for event and tablescape styling. Sisters and co-founders, Alice and Jemima draw upon a mutual love of bold colour palettes, elegant textiles…

What better treat for your feet than a new pair of super-comfy socks arriving on your doorstep every month? Our sock subscription service makes a thoughtful gift, or is the perfect little luxury for yourself, curating a drawer filled with socks that you love to wear. Sign up for a minimum period of three months,…

We caught up with menswear aficionado and content creator, Matthew Spade (known online as Mat Buckets) to chat about slow fashion, British brands and where he finds inspiration. Find out more about Mat on his blog and Instagram. What does slow fashion mean to you? Becoming more intentional and considered over time when it comes…

On Christmas morning, imagine the joy of giving a truly personal gift that will bring an instant smile to your loved ones faces. From the moment they unwrap our made-in-Britain knitwear, they’ll feel the exquisite craftsmanship that has gone into each stitch, creating a unique garment that is both timeless and modern. Our knitwear is…

I’m excited to announce our first ever reusable Christmas Crackers, knitted with repurposed end-of-production yarn to offer a more sustainable way to celebrate this festive season. I love pulling crackers on Christmas Day, but hate the waste that is usually involved, so I came up with a design of a knitted cracker, which is sold…

Introducing the latest addition to our collection of sweaters: the Brook textured lambswool sweater, available in three beautiful contrast marls. This is the perfect knit for layering all year round, crafted from super-fine and mid-weight slub lambswool twisted together to create a chunkier yarn that is soft and cosy to the touch. Dressed up, worn…

Our oversized geometric lambswool blanket scarves are the most versatile items in the Genevieve Sweeney collection. The ultimate winter accessory, they can be styled in many different ways (both as a fashion accessory and around the home) to keep you warm and cosy during the colder months. There are three different designs of our oversized…

The days are drawing shorter, the temperatures are dropping, and the leaves on the trees are slowly but surely changing colour. Cosy season is finally here.   It’s time to envelope yourself in your favourite knitwear and head outside for long walks in the woods, over fields or up hills, admiring the fiery hues of…

Do you have any niggling questions about the Genevieve Sweeney brand? What is Genevieve’s background? What goes into the process of designing a new piece of knitwear? What is coming next? Read on for our all-encompassing interview with our founder. What inspired you to launch your own knitwear brand? Knitting has always been a part…

Therapeutic, peaceful and hypnotic. Hand knitting is a powerful hobby that brings people together, challenges the mind and allows you to express your creativity. I believe it has serious super powers!   Over the last few years, since I launched the Genevieve Sweeney brand, I have met so many people all around the world who…

  Beautifully designed, thoughtfully crafted socks are one of the key products that we offer. Organic cotton socks and merino wool socks, sparkly socks and knee-high socks, walking socks and lounge socks – all keeping your toes nice and toasty while providing a little something extra to complete your outfit. If you’ve ever wanted to…

What to Plant in your Garden Now & Enjoy over Winter Summer is drawing to an end, and although our gardens may still be flourishing now, the flowers will soon fade away. I always think about planting for the seasons ahead, especially at the end of summer, but in the past I have never known…

Elsa Evelyn is a video creator who shares content across Instagram and TikTok themed around her passion of living a slower life, more connected with nature. Elsa’s beautiful, simple videos focus on wholesome activities such as wild swimming, foraging and walking barefoot, encouraging her viewers to spend more time outdoors. She also holds regular creative…

British summer seems to be blazing hot one day, wet and wild the next. The key to dressing for this unpredictable weather is layering, particularly with knitwear that you can pull on when the temperatures drop. I’ve previously discussed my outfit suggestions and layering ideas for summer events, but what about general day-to-day wear to…

Harlie Briggs is an artist who draws inspiration from nature for her distinctive paintings. Her original paintings are sold on Glassette and Domenica Marland, and she also sells prints, homeware and clothing adorned with her designs on her own website. Mother Nature is a huge inspiration for my GS designs, I felt a real synergy…

A love of and inspiration from nature is one of our core brand values, therefore supporting biodiversity in the UK is a natural choice.   At Genevieve Sweeney, we  care deeply about the environment. We are passionate about ensuring environmental responsibility across every stage of our manufacturing process, and believe in a slower paced side…

Summer dressing is tricky at the best of times, but especially for events such as weddings, festivals and parties. Our unpredictable weather means that it’s always sensible to have a piece of knitwear (and an umbrella!) with you, but blazing sunshine and lingering heat waves make it hard to plan your outfits.      …

The way we, as a nation, shop is broken. So many of us buy new clothes to alleviate boredom or for a rush of dopamine, without considering where those clothes come from, who makes them and where they will go when they no longer serve their purpose. The facts are terrifying: 92 million tonnes of…

Last week, I had the pleasure of sitting down with David, GreyFoxStyle, to chat all things menswear, style, and British-made. With his impeccable taste and attention to detail, David effortlessly embodies the essence of sartorial, timeless style. David has been a great supporter of my brand for many years, and I was honoured when he styled and modelled…

Meeting with with Sir Richard Branson and my Virgin Start Up Business Journey A couple of months ago, I had the extraordinary privilege of meeting Sir Richard Branson alongside fellow founders through Virgin Start Up. What an incredible experience, set in the new Virgin Hotel in Edinburgh, on the drive home  I reflected on the…

When you invest in a high quality piece of knitwear, you want it to stand the test of time. By looking after your woollen knitwear, you can extend its lifespan and allow it to become a treasured heirloom piece that you may even be able to pass down through generations. Wool and cashmere are incredibly…

Alice Vincent (aka @noughticulture)  is a writer, broadcaster and multi-platform storyteller who writes about nature, gardening and life in London. Alice is a columnist for Gardens Illustrated and The Guardian, and has published 4 books, including Wainwright Prize longlisted Rootbound, Rewilding a Life and her new release, Why Women Grow: Stories of Soil, Sisterhood and Survival. She…

Heritage is important to me as a British knitwear designer. It is the heart of the knitting industry and what put the UK on the map to make prized knitwear for hundreds of years. I work with hand-selected mills and factories across the U.K, collaborating with those that adhere to time-honoured crafts that have been…

Cardigans have always been one of my favourite garments for their warmth and versatility. There is nothing better than enveloping yourself in a woollen cardigan on a cold day or chilly evening, embracing their cosiness. I love how a cardigan complements most outfits – they look just as stylish worn over dresses as with skirts,…

British made, every little detail counts, down to the last button. For the last 5 years I have work closely with Courtney and Co, the last remaining UK button maker to create no ordinary button. Courtney & Co. are a company that mirror my values with British manufacturing, dedicated to reviving traditional button-making techniques in…

Whether I am planning a walking holiday in the countryside, a cultural city break, or unwinding somewhere by the sea, my knitwear always travels with me. Even in the height of summer, I will pack a lightweight sweater or an oversized scarf to keep me warm on chilly evenings and to combat the air conditioning…

Looking for that effortless, timeless staple for your capsule wardrobe? Look no further than the Elsi Turtleneck Sweater, a piece that will work hard from Autumn to Spring. With its elegant take on the fine funnel neck silhouette and modern twist on the contrast tipping on cuffs and hem, the Elsi sweater offers a playful…

A couple of weeks ago I visited my sock factory in Derbyshire with my new Apprentice in the making! The machines were knitting and away with twists of GS lilac and lime, fuchsia and burgundy filling the factory floor. It always feels like coming home when visiting my sock manufacturer, working with the most talented artisans…

This February, let’s spread the love and give back to our communities! I am thrilled to my limited edition collection, a cause that is close to my heart. With every purchase of my exclusive Valentines socks, 10% of the proceeds will go towards supporting those who are facing mental health challenges and supported by Mind Charity…

I believe knitwear should take you seamlessly from day to night, whether drinks after work, dinner or cocktails with friends. That extra layer of warmth doesn’t distract from your evening look but gives a nonchalant, modern edge. Dress it up with that dramatic dress you don’t get to wear very often, then pair it down with…

A stroll down the River Thames to Richmond begins the GS menswear campaign. Styled by David, GreyFoxStyle paired GS with his sartorial wardrobe of independent British brands. Playful and unexpected, the GS signature marls create unique hues. I love the different moods evoked by these custom twists of colourful lambswool when styled against different textures. The…

Whenever I visit my sock manufacturers, it’s like a sparkly colourful rainbow has hit the factory floor. A flurry of sparkle and colour fills the machines, from twisting yarns, knitting, washing and seaming. The artisans love this time of the season, with all the different manufacturing processes filled with sparkle and colour. Earlier this year,…

Now the clocks have gone back and evenings darken, I embrace moments of calm and begin to hibernate. Connecting with my simple yet favourite things that connect and ground me, it’s not only in the evenings but also during those dark, chilly mornings or whilst working from home. I would love to share with you…

Caring for your Knitwear will keep your GS knitwear looking and feeling its best for years to come. Knitwear doesn’t have to be washed often; I only wash mine once or twice a year unless I spill my coffee, as I am a little clumsy. Also, hanging around with little kids taught me that spot-washing is…

Wool is an incredible natural fibre, as you can tell from my collections, an integral part of GS designs. Last September, I had the opportunity to visit one of the oldest Scottish Yarn Mills by Loch Leven and spin my lambswool and cashmere yarn. I was the first visitor post covid- I was totally honoured.…

Seven years ago, I launched Genevieve Sweeney. It has been an incredible journey to date, and I have experienced some beautiful moments. I would love to share with you seven moments that were real milestones for me during this rollercoaster ride of running a small business. Some are small, some are big, but as I…

Two years ago, I launched the Alva cardigan; it quickly became a bestseller and a much-loved style! It has been incredible and honouring to receive photos and comments from customers about how the Alva cardigan has become a seasonless staple in their wardrobe.   “Never go anywhere without a Genevieve Sweeney cardigan” Dana, customer review who…

It’s not often you have the opportunity to look back and reflect on your journey to date. I thoroughly enjoyed chatting with @garmologypodcast during this podcast and such a wonderful opportunity to look back over the last 7 years with both highs and lows of running a fashion brand. Discussing first meetings with knitters in local pubs, hearing…

With Glastonbury kicking off the festival season, I have loved receiving photos and sock/shoe selfies of customers wearing their GS socks at summer events! How amazing is this photo above of @justynamad3 in her Winnebago, styling the Sia merino wool long socks and Leven cardigan. Confirming that GS socks are stylish, fun, hardworking, supportive and comfortable socks for dancing day…

HOW TO STYLE YOUR KNITTED VEST FOR SUMMER   The knitted vest is a hard-working essential in your seasonless wardrobe and a must-have for those summer months when you need that extra layer on those chiller summer evenings, smartening up a work outfit or when the temperature drops. I would love to share with you…

In the details.. More than just a navy cardigan with its flurry of tweeds in bright blue, ochre and green. “Cardigans are always cool. I often wear one over a jumpsuit or with jeans but after two years slouching around in the spare room, I’ve been feeling the need to smarten up. To feel a bit more…

Spring is finally here. It is National Walking Month this May and with bank holidays ahead of us, I am ready for walks and adventures surrounded by Spring blooms. Whether you are a fair-weather rambler, seasoned trekker, a daily dog walker or even a green-finger gardener – these are the ultimate socks for pure comfort, breathability and…

Love to share with you, how our GS friends have been styling their GS knitwear this Spring. Kirsty @girlwithbellsandwhistles pairing the Maud Lambswool Cashmere sweater in Mint with Spring bright accessories, complementing the colourful tweeds of the Maud Sweater. Discover the Maud here.   Rachael @bubblyaquarius styles the Leslie Brushed Wool Sweater with lighter textured linen…

To keep your GS knitwear looking at its best and to make sure they are worn for many years to come, they need a little bit of simple maintenance from time to time. Here are my 4 TOP TIPS for Knitwear Care! 1. Let your GS knitwear rest in between wears and air them out, this will…

Behind the scenes and inspiration behind my statement sweater, the Leyden. Sitting at the point where contemporary design and artisan craftsmanship meet. A fusion of colour exploration through the twisting of colourful marls, traditional intarsia knitting and geometric patterns inspired by 1930s woven textiles. Mark making, sketching and geometric placements. Striking marl colour blocks knitted using an…

Telling someone you care shouldn’t happen just one day a year. Last year, I hand embroidered hearts on GS knitwear to raise money for a UK mental health charity and together with my wonderful customers we raised £260. This February, I hope to spread the love and raise more money through hearts for Mind Charity…

  A flurry of silk tweeds in colourful hues, encapsulated in a sumptuous melange lambswool cashmere. Meet the Maddis cardigan, the sister of the best-selling Maud sweater. Spun with responsible wool (RWS certified) and sustainably sourced cashmere (SFA certified) to ensure high animal welfare standards and minimise environmental impact. With its effortless boxy silhouette, the Maddis Cardigan is a modern…

These socks are my secret weapon! Transforming a capsule wardrobe throughout the seasons whilst keeping you warm and cosy with a lightning touch of sparkle, meet the Sia long merino wool socks. Expertly twinning comfort and style, our Sia knee-high sock is perfect for adding a little sparkle and maximum warmth to your day. They…

The most versatile winter must-have, that effortlessly works with your everyday life, the GS Geometric oversized scarf.  Honestly, my geometric scarf does not leave my side from the moment I wake, throughout the working day and then finally cosying up on the sofa. It is a scarf that you bundle up in when heading out,…

This month I am very excited to be collaborating with the inspiring duo – Style in the Stix. Penny & Nikki have chosen six pairs of GS socks and effortlessly styled them throughout the week for all occasions. Here are their tips for styling your GS Socks: “No more excuses! The days of mismatched black…

The most sumptuous brushed super soft wool cardigan, perfect for cosy winter days and working from home style. A wardrobe saviour and effortlessly stylish, the Leven cardigan is crafted to a slim, sartorial-inspired silhouette finished ready for winter layering. I love these three ways Julia, aka Stylonylon styles her GS brushed wool cardigan: “Autumn cardi…

Introducing the GS AW21 collection: sweaters, cardigans and accessories that celebrate the beauty of natural wool with rich, warming hues and luxuriously cosy, tactile textures. We have all been spending a lot more time in our local surroundings these past couple of years, and it wasn’t until I started designing this season’s collection that I…