Hello Magazine Fearne Cotton Serora Sparkly Socks

Hello! Magazine | Happy Place Festival

“Genevieve Sweeney’s Serora stripe socks are sparkly, uplifting and can be personalised” ✨ As seen in this weeks Hello! Magazine in Style High 5, the GS Serora Socks. A spiral of sparkle in bright red, pink and vibrant yellow, this sock will uplift all summer styles with an injection of colour. Made in Britain in…

womens lambswool Fishermans rib jumper mustard yellow

Introducing the GS Spring Summer Collection

Introducing the GS Spring Summer Campaign. British Knitwear for the everyday modern wardrobe. Sustainable fibres, effortless silhouettes and British manufacturing bring together luxury staple pieces that you will wear throughout the seasons and changing weathers. Fluid movements and geometric patterns…Discover the Campaign Here

Style Inspiration | The White Tshirt

With the summer season fast approaching there is no better time to embrace the summer modern classic- the white tshirt. After last years huge hit with the GS Zodiac Tshirt, I have launched a small collection of Summer White Tshirts in a range of knitted fabrics and silhouettes. The white cotton t-shirts have been knitted in…

Rhubarb & Custard Socks

Hosiery Heaven | April Edit

Inspired by our April’s Hosiery Heaven Edit, elevate your everyday style with the GS Sock Subscription. Discover how our GS customer styles their GS Socks from day to night…   RHUBARB & CUSTARD This month’s new Serora sparkly stripe socks were a huge hit on the GS Sock Subscription! With its contrasting spiral stripes of…

Schon Magazine | Couch Surfing

Stunning editorial @schonmagazine “Couch Surfing” featuring the Genevieve Sweeney knitwear collection. Serora Sparkly Spiral Stripes   Soar ecru textured stitch jumper, a lightweight unisex silhouette, knitted in the softest wool cashmere viscose blend. Discover the Soar jumper here.                                 Teviot…

Red Rollneck Mohair Jumper

Design Scene Magazine | Fashion Editorial

As seen in the latest editorial “Beauty Queen” @designscene The Arin roll neck merino mohair jumper in vivid red, the perfect lightweight spring jumper. Discover the Arin jumper here.   Thank you to art director and photographer @annecharlottemoulard Stylist @mrsemilyevans MUA @bryanna_angel_mua Hair @andrewchen_hair Model @karolinasz @prm_agency

Stella Magazine Future Classics Socks

Stella Magazine | Future Classics

  As seen in the Telegraph, Stella Magazine in fashion editorial “Future Classics” the GS Sotolino socks. Chunky, cosy woolly socks in rich colours in unisex sizing, transporting your wardrobe from winter to spring. The Sotolino socks are knitted in a breathable wool linen blend with a melange of tonal hues, made in Derbyshire. Discover…

Hosiery Heaven | February Edit

The first Hosiery Heaven Edit of 2019, I love seeing how you style your GS Sock Subscriptions! Proving that there is nothing better than a sparkly pair of socks to brighten up a grey winters day, from casual everyday style to party looks. Discover how the GS customer styles their GS Sparkly Socks below…   Stripes…

Statement Sparkly Socks

How to add a bit of sparkle and glitter to your favourite pair of shoes this party season. The GS sparkly socks create instant glamour and uplift any shoe, from towering heels, brogues and trainers. As its Christmas, I am sporting a little sparkle and feather with striking patterns and colour pops. Perfect to add…

How to style Cosy Jumpers & Sequins

Statement sweaters that you’ll be wearing long after the 12 days of Christmas. Colourful geometrics, sparkly knits and cosy cables, wear now layered over sequins then pair down with denim in the new year. Discover the GS Festive Knit Edit below really for the party season.   Chunky oversized roll neck sweaters and cosy cable…

Grey Cosy wool Jumper Cable

The Ultimate Grey Cosy Knit | Stylonylon

THE ULTIMATE CABLE GREY JUMPER As seen on Stylonylon, “the perfect grey cosy”. Elevate your everyday wardrobe with the Wroxton cable grey lambswool jumper. A relaxed silhouette with yoke neckline and all over cable and purl stitch detail. Made in Oxfordshire, knitted in the softest and most sumptuous grey melange lambswool. Shop the Wroxton now in soft grey…

Hosiery Heaven | Men’s Street Style

How to style your socks this Autumn/Winter Inspired by sartorial wardrobes across the global. Sartorial style starts from the feet up. A refined accessory for the modern man and sometimes the perfect way to show your character and a seasonal colour update through your capsule wardrobe. From bold colours to striking patterns, effortlessly worn with sneakers,…

Hosiery Heaven | Women’s Street Style

How to style your socks this autumn Inspired by my favourite street style looks across the globe. For years I have been favouriting a sparkly sock with almost every shoe, transforming an everyday look with a luxe modern twist. Whether you’re adding a flash of colour peeking from your boots, transitioning from your favourite summer sandals into…

Cardigan Love

Cardigans are the rare combination of being both comfortable and stylish. They’re perfect for layering and can be shrugged on and off without fear of ever-changing temperatures, whether at work, play or home.   The easiest knitwear piece to wear styled over a Tshirt and jeans or tucked into tailored trousers or a high waist…

Meet the British Knitwear Designer

Meet The Designer | Part One

Introducing the Meet the Designer Series, where I share with you my journey of GS, my studio space and generally just a little info more about me! Over the next 3 blog series, I hope to give you more of an insight into the GS world, how I design the collections, who I work with…

Effortless Airport Style

As the summer holiday countdown begins, I wanted to share with your my airport style hacks that will keep you feeling comfortable and looking stylish from the start to the end of your journey. Earlier this year I had wonderful feedback from a client about the GS knitwear she wears when travelling for work. “They are…

Pebble Magazine | 7 eco friendly swaps Summer Tshirt

  As seen in Pebble Magazines “7 Eco-Friendly Swaps for your Summer Holiday” the GS Tshirt!   Featuring the first GS Summer Tshirt Collection in a Limited Edition Zodiac Collection. The white cotton t-shirts have been knitted and constructed in Nottingham at a family run factory, ensuring the highest quality heavy cotton. The t-shirts are easy to…

Father’s Day | Gift Edit

It’s always hard to buy the big man in your life a gift when he owns most things! That’s why I believe in gifting something unique, thoughtful and unexpected, that he is sure to love. As it’s Father’s Day on 17 June and I have got together the must-have GS Father’s Day Edit, for all…

Enduring Style | Seasonless knitwear

Genevieve Sweeney encapsulates Slow Fashion. Fusing contemporary detail, heritage skills, British manufacturing and sustainable processes. The 2018 collection focuses on seasonless style, creating a multifunctional knitwear edit that will see your wardrobe for 365 days, whatever the weather. Modern classics and unique statement knits that are worn for years to come, styles you can rely on no…

white tshirt with zodiac print

The First GS T-Shirt Collection

  Introducing the first GS Summer Tshirt Collection in a Limited Edition Zodiac Collection. A collaboration with Artist Joe La-Placa, who has brought together the Zodiac house with intricate hand-drawn details with a twist of humour and imagination.                 I met Joe 8 years ago whilst he was studying Illustration at…

Menswearstyle | On Trend Ways to Wear Knitwear

Thank you to Menswearstyle.com for featuring the GS Menswear Collection this month in “Discover February 2018’s Coolest Stuff” & “On Trend Ways to wear Knitwear”   “We recently stumbled across Genevieve Sweeney knitwear and were blown away by the quality and strikingly cool designs on offer. Genevieve launched her eponymous knitwear brand in 2015 and it…

Hand knitted alpaca eco wool jumper

Sustainable Notes of Spring

As a British Designer, I have always focused on the sustainability of my collections from the herd to a jumper.  Sustainability in fibres, promoting local craftsmanship and ethical manufacturing has always been at the heart of GS Knitwear and I hope to illustrate how powerful making slow fashion choices can be. During the last year I have slowly moved…

Drapers 30 Under 30 2018 | Next Generation

So thrilled and honoured to be selected in the @drapersonline #30under30 2018 new generation, alongside some incredibly talented individuals. After working in the Fashion Industry for 10 years, I am very proud to be supporting and promoting Slow Fashion, British manufacturing and heritage artisan skills. My passion for reinvigorating British heritage skills and contemporary design is embraced within the…

Mens Apres Ski Style

Apres Ski Style | GS Style Edit

Icey mountain air, cosy colourful knits and hot mulled wine….must be ski season! Time to show off your statement knitwear off piste! Here is a GS Style Edit of must-have knitwear during your time on and off the mountain slopes, as I totally believe it is the best time to embrace clashing patterns and contrast…

Personalised Sparkly Stripe Socks

Hosiery Heaven

The statement sock can truly transform an outfit. You can show your personality with a flash of lurex and give a modern edge to a pair of heels. Socks are the perfect way add a little pop colour or nod a seasonal trend such as mixing and clashing prints. Paired with trainers, velvet sandals, low sandals, flat…

Personalised Christmas Gifts

A Personalised Christmas gift…..

Thinking of adding a little personal touch to your Christmas gifts this year, did you know I offer an exclusive monogram service for £5? From cosy wool socks, kids playful alpaca prints to statement hand intarsias, sometimes personalisation is whats needed to make a present that bit more special.   Our sparkly socks have been highly coveted…

Luxury Womens Sock Gift Set

GS Christmas Gift Guide

The GS Christmas Shop is now open! From statement sparkly knitwear to sartorial styles and little luxuries, GS has the perfect gift for him, for her, for the kids or for the Christmas stocking!               Christmas Gifts for Her Shop Here               Christmas…

Kids merino jumper with pink animal print

The First GS Childrens Collection

I am over the moon to be introducing to you the first GS Childrenswear collection! After 18 months of searching far and wide across the UK for a manufacturer to produce this collection, I have finally launched! Celebrating British manufacturing with innovative techniques and traditional skills, this collection embraces all things British from yarn sourcing…

Drapers Online My Fashion Life Interview

My Fashion Life | Drapers online

Knitwear designer Genevieve Sweeney founded her eponymous brand in 2015, after a career working with some of the most prestigious global designers. Inspired by heritage techniques, the brand manufactures entirely in the UK with a network of knitters ranged across the country. With stockists including Fortnum & Mason and Young British Designers, the jumpers retail…

Lambswool Blue Jumper DublinBlogger

Tales of Jude | The Luxe Knit

Collaboration with one of my favourite bloggers, Tales of Jude based in Dublin, I absolutely love Judith’s style and love how she mixes textures and tonal hues together with a modern edge. I wanted to share with you my favourite images from her article “The Luxe Knit” featuring the Rea slouch jumper in Hurricane Blue. ”…

style inspiration menswear mick jagger

British Icons in Knit | Mens Style

Taking inspiration from British Icons who have shaped the menswear fashion industry throughout the last few decades. These sartorial silhouettes will never go out of style, a reason why we should invest in timeless knitwear that becomes a staple in your everyday wardrobe throughout the seasons. Shop the edit of our knitwear style icons  …

Slouch lambswool grey sweater

The Modern Classic | The Rea slouch jumper

There’s more to the Rea that meets the eye…..     Luxurious, effortless style and refined details             The Rea’s story begins at the renowned woollen spinning mill, Z.Hinchliffee based in the Denby Dales in Yorkshire. Established in 1766, this family-run business has passed down its experience and knowledge through…

BTS Genevieve Sweeney Womenswear

Behind the Scenes Autumn Winter 17

The photoshoot is one of my favourite moments of bringing the collection together, not only does it mean I have to stop knitting (even if it is 4am the morning of the shoot) but I have the chance to work with the most amazing team! The AW17 collection was inspired by mark making, focusing on faded…

Knitwear Innovation Printing Sweater

Innovative Knitwear | Digital Printing

A year ago, I discovered Faering a company based in the Midlands who specialise in luxury digital textile printing including fabrics such as knitwear. This innovative technology caught my eye as I could see it as a great vehicle for brands to use it as an up cycling method for an unsold stock as you can…