Genevieve Sweeney

Campaign for Wool | Wool Week 2016

By Genevieve Sweeney / October 9, 2016 /

Campaign for Wool was launched in 2010 by HRH, The Prince of Wales as patron of the campaign, with the aim to educate and engage the consumer about the benefits of wool and reverse the decline of the wool industry. This week, 10th-16th October marks Wool Week UK.   Why should we choose wool? Wool…

Read More

Breast Cancer Care | Exclusive Pink Hand Intarsia

By Genevieve Sweeney / October 9, 2016 /

October is Breast Cancer Awareness month, to help raise money for Breast Cancer Care, I have designed an exclusive pink Munro Hand Intarsia cashmere jumper. On 21st October is it #wearitpink day to show our support and raise awareness, but with this intarsia design you can support all year round. £100 of every jumper sold will be…

Read More

GS Made in Britain | Buy British Day

By Genevieve Sweeney / September 28, 2016 /

Saturday 1st October is Buy British Day! Why should we buy and support British made knitwear?  As a British designer who manufactures in the UK, I was not only drawn to the luxuriously spun yarns, high-quality manufacturing and attention to detail. It was the precision and the knowledge that a knitted garment would become a…

Read More

Small Business Session Podcast

By Genevieve Sweeney / July 20, 2016 /

The Small Business Sessions by Enterprise Nation: The designer breathing new life in to UK knitwear As a member of Enterprise Nation and attendee of their GoGlobal trade missions, I was offered the opportunity to talk in The Small Business Sessions Podcast. Discussing Genevieve Sweeney, my journey so far, my passion for manufacturing within the UK…

Read More

GS X Fashion Week Feb 2016

By Genevieve Sweeney / March 18, 2016 /

Genevieve Sweeney at New York Fashion Week, London Fashion Week and Paris Fashion Week 2016! What a fantastic month we’ve had at GS, our Autumn Winter 2016 collection was worn at New York Fashion 2016, the Spring 16 collection was showcased at The Apartment, our accessories range at LFWEnd and we launched our new Autumn…

Read More

Personalisation Station

By Genevieve Sweeney / January 31, 2016 /

We are excited to announce our new personalisation service on our knitwear, including the Carlee , Rea, Hand Intarsia jumpers and Solline Socks. Choose up to 3 initials and these will be embroidered and delivered within 1-2 working days. The perfect personal and unique gift for yourself or a loved one.   Personalise your knits…

Read More

WGSN Feature: Why knitwear is having a moment right now!

By Genevieve Sweeney / January 10, 2016 /

Knitwear is having a huge moment right now; ideal for embracing both our dark winter mornings and cosy evenings in. Genevieve Sweeney is one of the designers who is winning in the UK knitwear market, WGSN catches up with her to discuss this timeless textile. After discovering her love for knitting as a teenager, Genevieve went about building…

Read More

What an incredible year: Launch of GS!

By Genevieve Sweeney / January 2, 2016 /

In October 2015, I officially launched Genevieve Sweeney at The Hackney Shop Pop Up; an incredible opportunity to showcase the core collection as well as an exclusive preview to the Spring 2016 collection. With the great help of my husband’s (Flint Fine Art) building skills to create the shop settings and our PR agent, Take…

Read More

Spotted at the GS S16 launch…

By Genevieve Sweeney / November 10, 2015 /

“Gathering an eclectic crowd of models, bloggers and stylists, British designer Genevieve Sweeney launched her new collection last week.” Notion Magazine, November 2015. Two weeks ago, Genevieve Sweeney Limited unveiled its SS16 collection as well as showcasing the AW15 line to bloggers, VIP, stylists and buyers. In attendance included Kara Marshall, Danielle Peazer, Ashley James, Laura…

Read More

The Alpaca Collection

By Genevieve Sweeney / October 25, 2015 /

[vc_row][vc_column width=”1/2″][vc_column_text]Genevieve Sweeney has hand-selected fleece from The Border Mill’s herd of Alpacas to create unique yarn, spun from family connections within the herd to give a distinctive, individual look and feel with blends of natural colours. The micro mill processes the fleece through modern machinery to the highest standard; attention to detail is noted…

Read More

Now Stocked at The Shop at Bluebird, Kings Road

By Genevieve Sweeney / October 18, 2015 /

  Very excited to announce our Hand Intarsia Cashmere Jumpers available at The Shop at Bluebird, Kings Road. Intarsia is a traditional knitting technique; the term meaning ‘inlaid by hand’. The yarn is laid onto the needle bed of the machine, colour by colour to create a clean, refined pattern without carrying floats on the back…

Read More
slow fashion, hand intarsia designer knitwear

Genevieve Sweeney Pop Up Shop in East London

By Genevieve Sweeney / October 9, 2015 /

  We are incredibly excited to present the launch of Genevieve Sweeney’s first Pop Up event between 27th October – 1st November 2015   Genevieve Sweeney presents a luxuriously refined knitwear collection encompassing Premium British Knitwear at its best. Celebrating traditional heritage skills with contemporary design.   Located at The Hackney Shop, 99 morning Lane, London; we…

Read More

Experiences of Manufacturing in the UK

By Genevieve Sweeney / October 8, 2015 /

Six months ago, I successfully went through the Virgin StartUp Scheme and received funding for my premium knitwear label, Genevieve Sweeney Limited. All the manufacturing is produced within the British Isles, and this was a key value that I wanted the brand to hold. My background, before launching my label, was designing and developing global…

Read More

Round up of LFW: Spotted Charlotte De Carle in Genevieve Sweeney Knitwear

By Genevieve Sweeney / September 24, 2015 /

  Incredibly proud moment to see our Soar Jumper worn by Charlotte De Carle at London Fashion Week. Here are some fantastic photos taken on Day 4: London Fashion Week     Our Genevieve Sweeney Soar Jumper is  Available here

Read More

WGSN Trend Report SS17 feature: Genevieve Sweeney Hand Intarsia

By Genevieve Sweeney / September 23, 2015 /

Really excited to have come across this feature on WGSN Trend Report for SS17. Colour block . Hand Intarsia . Geometric . Cashmere Check out the Munro here [youtube id=”cqebZud4ro8″]

Read More

Keeping It British….

By Genevieve Sweeney / August 21, 2015 /

Investing in a piece of premium knitwear? What you should expect… It is not simply the finest fibres, high-quality manufacturing and attention to detail. It is the investment in a piece of premium knitwear that will provide you with long-lasting value.   Genevieve Sweeney believes in the authenticity and narrative behind a product, by illustrating…

Read More