Genevieve Sweeney

Sustainable Notes of Spring

By Genevieve Sweeney / February 24, 2018 /

As a British Designer, I have always focused on the sustainability of my collections from the herd to a jumper.  Sustainability in fibres, promoting local craftsmanship and ethical manufacturing has always been at the heart of GS Knitwear and I hope to illustrate how powerful making slow fashion choices can be. During the last year I have slowly moved…

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Drapers 30 Under 30 2018 | Next Generation

By Genevieve Sweeney / February 6, 2018 /

So thrilled and honoured to be selected in the @drapersonline #30under30 2018 new generation, alongside some incredibly talented individuals. After working in the Fashion Industry for 10 years, I am very proud to be supporting and promoting Slow Fashion, British manufacturing and heritage artisan skills. My passion for reinvigorating British heritage skills and contemporary design is embraced within the…

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Personalised Sparkly Stripe Socks

Hosiery Heaven

By Genevieve Sweeney / January 17, 2018 /

[vc_row][vc_column][vc_column_text]The statement sock can truly transform an outfit. You can show your personality with a flash of lurex and give a modern edge to a pair of heels. Socks are the perfect way add a little pop colour or nod a seasonal trend such as mixing and clashing prints. Paired with trainers, velvet sandals, low sandals, flat…

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Personalised Christmas Gifts

A Personalised Christmas gift…..

By Genevieve Sweeney / December 6, 2017 /

Thinking of adding a little personal touch to your Christmas gifts this year, did you know I offer an exclusive monogram service for £5? From cosy wool socks, kids playful alpaca prints to statement hand intarsias, sometimes personalisation is whats needed to make a present that bit more special.   Our sparkly socks have been highly coveted…

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Luxury Womens Sock Gift Set

GS Christmas Gift Guide

By Genevieve Sweeney / November 14, 2017 /

The GS Christmas Shop is now open! From statement sparkly knitwear to sartorial styles and little luxuries, GS has the perfect gift for him, for her, for the kids or for the Christmas stocking!               Christmas Gifts for Her Shop Here               Christmas…

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Kids merino jumper with pink animal print

The First GS Childrens Collection

By Genevieve Sweeney / October 29, 2017 /

I am over the moon to be introducing to you the first GS Childrenswear collection! After 18 months of searching far and wide across the UK for a manufacturer to produce this collection, I have finally launched! Celebrating British manufacturing with innovative techniques and traditional skills, this collection embraces all things British from yarn sourcing…

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Drapers Online My Fashion Life Interview

My Fashion Life | Drapers online

By Genevieve Sweeney / October 9, 2017 /

Knitwear designer Genevieve Sweeney founded her eponymous brand in 2015, after a career working with some of the most prestigious global designers. Inspired by heritage techniques, the brand manufactures entirely in the UK with a network of knitters ranged across the country. With stockists including Fortnum & Mason and Young British Designers, the jumpers retail…

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Lambswool Blue Jumper DublinBlogger

Tales of Jude | The Luxe Knit

By Genevieve Sweeney / October 4, 2017 /

Collaboration with one of my favourite bloggers, Tales of Jude based in Dublin, I absolutely love Judith’s style and love how she mixes textures and tonal hues together with a modern edge. I wanted to share with you my favourite images from her article “The Luxe Knit” featuring the Rea slouch jumper in Hurricane Blue. ”…

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LFW Street Style Spring Knitwear

Spotted at London Fashion Week | SS18

By Genevieve Sweeney / September 27, 2017 /

London Fashion Week is one of my favourite moments of the year as I love to watch the street style as London has such an exciting modern edge. I especially love to see #gsknitwear out and about style and worn by stylists! It is an incredibly inspiring moment, and this season, red was the hottest…

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Slouch lambswool grey sweater

The Modern Classic | The Rea slouch jumper

By Genevieve Sweeney / August 17, 2017 /

There’s more to the Rea that meets the eye…..     Luxurious, effortless style and refined details             The Rea’s story begins at the renowned woollen spinning mill, Z.Hinchliffee based in the Denby Dales in Yorkshire. Established in 1766, this family-run business has passed down its experience and knowledge through…

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BTS Genevieve Sweeney Womenswear

Behind the Scenes Autumn Winter 17

By Genevieve Sweeney / August 4, 2017 /

The photoshoot is one of my favourite moments of bringing the collection together, not only does it mean I have to stop knitting (even if it is 4am the morning of the shoot) but I have the chance to work with the most amazing team! The AW17 collection was inspired by mark making, focusing on faded…

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Knitwear Innovation Printing Sweater

Innovative Knitwear | Digital Printing

By Genevieve Sweeney / July 30, 2017 /

A year ago, I discovered Faering a company based in the Midlands who specialise in luxury digital textile printing including fabrics such as knitwear. This innovative technology caught my eye as I could see it as a great vehicle for brands to use it as an up cycling method for an unsold stock as you can…

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cotton manufacturing

Innovative Knitwear | Cotton Spinning

By Genevieve Sweeney / July 20, 2017 /

Sustainability is always in the fore front of my mind when designing a collection. When I worked for international brands that manufactured across the world I became very aware of the carbon foot print of a garment, from the pollution of water, the wastage of fabrics to the footprint of postage when sending prototypes from…

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LFW Mens Street Style Knitwear

London Fashion Week Mens SS18 | GS Street Style

By Genevieve Sweeney / June 13, 2017 /

Spotted on the streets of London Fashion Week Men’s SS18, Genevieve Sweeney knitwear, made in Britain. Teviot Fisherman’s Rib Jumper in 100% wool. Shop the style here Love London Fashion Week Men’s as it’s such a great time to see new brands, check out favourite designers and see what the city of London has to…

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Stylonylon wears ecru jumper made in Britain

As seen on Stylonylon

By Genevieve Sweeney / May 25, 2017 /

“I’m hoping you’ve already come across the super talented Genevieve Sweeney who makes fabulous knits in thoughtful shapes and textures that result in pieces that feel like something you’ll have forever. This knit has been practically welded to me while spring and winter battle it out. One of those pieces that you feel like knows you…

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lambswool grey slouch sweater

As seen on Stylememos

By Genevieve Sweeney / May 15, 2017 /

“When spring isn’t playing ball, a lambswool sweater as soft and snug as this is a welcome friend” As seen on Stylememos, my lambswool Rea Jumper in Grey Melange. Love Alexa’s styling with a fresh white shirt, relaxed jeans and leather sliders…from work to weekend style. The Rea is spun from 100% lambswool in one…

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Mother’s Day Gift Guide

By Genevieve Sweeney / March 10, 2017 /

Wanting to go the extra mile this Mother’s Day? Get major offspring points with my round up of the best 5 gifts whatever your budget. 1. The only way to say “thank you for being the best”….sparkly socks made in Britain. 2. Pure Luxury with this accessory, that will never leave her side…..Merino Silk! 3.…

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Luxury Loungewear for that Off-Duty Style

By Genevieve Sweeney / March 7, 2017 /

The ultimate off-duty wardrobe, experience true comfort whilst indulging in the wonders of merino cashmere with my new loungewear collection. Introducing the Elsa set bringing nonchalant luxury style to lazy Sundays and work-at-home Mondays. Made in Britain and knitted in the finest Merino Cashmere, a wonderful blend which includes the softness and gentleness that cashmere…

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socks made in britain

The Art of Slow Fashion | One sock at a time

By Genevieve Sweeney / February 15, 2017 /

Inspiration comes from so many different forms when I am designing, how did I get into designing socks, well I fell in love with a yarn that was too fine to knit with for jumpers but I had the thought, this would make an amazing pair of socks. Through the Worshipful Framework Knitters Livery, I…

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London Fashion Week Mens Street Style

London Fashion Week Mens AW17 | Street Style

By Genevieve Sweeney / February 5, 2017 /

Spotted on the streets of London Fashion Week Men’s AW17, Genevieve Sweeney knitwear.

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Genevieve Sweeney Fortnum & Mason British Knitwear

GS Stocked at Fortnum & Mason

By Genevieve Sweeney / February 1, 2017 /

Genevieve Sweeney, Premium British Knitwear stocked at Fortnum & Mason. I am incredibly proud and honoured to have my menswear and accessories collection stocked at Fortnum & Mason, such an iconically British store that truly support British manufacturing and heritage. Starting with AW16 menswear, including the Oban and Soar the collection on the menswear department…

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Capsule Winter Wardrobe British Knitwear Rollneck

Tales of Jude | Capsule Winter Wardrobe

By Genevieve Sweeney / February 1, 2017 /

Thank you to Tales of Jude for featuring Genevieve Sweeney Arisa Rollneck jumper in her latest blog “Capsule Winter Wardrobe” THE LOOK “Recently I’ve been living in this rollneck sweater from one of my favourite designers Genevieve Sweeney. I admire her so much for what she has achieved in the British fashion industry, her make it happen attitude…

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The Art of Slow Fashion | Hand Intarsia

By Genevieve Sweeney / January 16, 2017 /

 When visiting the Scottish Borders to buy an old knitting machine for my studio, I met David a Hand Intarsia knitter who had worked for a renowned Knitwear Manufacturer until the 1990s when factories in the Borders started closing down and manufacturing moved to China.   I was so saddened and frustrated that so many highly skilled…

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Vogue Brazil Cosy winter jumper

Vogue Brazil | Slow Fashion

By Genevieve Sweeney / January 9, 2017 /

Vogue Brazil features Genevieve Sweeney in “Un Novo Tempo”, January 2017. Celebrating slow fashion and discussing my passion for heritage skills and British manufacturing,  Vogue Brazil features my knitwear story and my love for Hand Intarsia knitting. Showcasing our Soar ecru jumper in Wool cashmere with rib and mesh stitch placement, made in Britain. Our…

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Fashion Illustration Knitwear

Joshua Osborn X GS Collaboration

By Genevieve Sweeney / November 3, 2016 /

Joshua Osborn is a London based artist specialising in line drawing. His illustrated reportage gives a powerful energy to balanced forms, subtle marks and expression in lines. You can find Joshua’s work in publications such as The-Out-Net and ShowStudio.   Joshua and I came together for a collaboration in time for my first Pop Up Shop at…

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Brushed Mohair Navy Jumper

Tales of Jude

By Genevieve Sweeney / October 30, 2016 /

Thank you to Tales of Jude for featuring our Arin brushed mohair jumper in the latest blog post “Wardrobe Basics: The Genevieve Sweeney Knit”   THE LOOK “The sweater is a midnight shade of navy so quite dark. I was going to wear it with blue denim (which looks amazing) but decided to try a navy…

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Women in Business | Genevieve Sweeney receives Essex Business Boost Award

By Genevieve Sweeney / October 19, 2016 /

In the early Summer, I relocated to Clavering, Essex to set up my new studio and my husband’s workshop, Flint Fine Art. The move has given the GS brand a fantastic opportunity to grow organically, the head space to be inspired and develop the brand, though as you can see from the photos it’s taken…

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Campaign for Wool | Wool Week 2016

By Genevieve Sweeney / October 9, 2016 /

Campaign for Wool was launched in 2010 by HRH, The Prince of Wales as patron of the campaign, with the aim to educate and engage the consumer about the benefits of wool and reverse the decline of the wool industry. This week, 10th-16th October marks Wool Week UK.   Why should we choose wool? Wool…

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Breast Cancer Care | Exclusive Pink Hand Intarsia

By Genevieve Sweeney / October 9, 2016 /

October is Breast Cancer Awareness month, to help raise money for Breast Cancer Care, I have designed an exclusive pink Munro Hand Intarsia cashmere jumper. On 21st October is it #wearitpink day to show our support and raise awareness, but with this intarsia design you can support all year round. £100 of every jumper sold will be…

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GS Made in Britain | Buy British Day

By Genevieve Sweeney / September 28, 2016 /

Saturday 1st October is Buy British Day! Why should we buy and support British made knitwear?  As a British designer who manufactures in the UK, I was not only drawn to the luxuriously spun yarns, high-quality manufacturing and attention to detail. It was the precision and the knowledge that a knitted garment would become a…

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Small Business Session Podcast

By Genevieve Sweeney / July 20, 2016 /

The Small Business Sessions by Enterprise Nation: The designer breathing new life in to UK knitwear As a member of Enterprise Nation and attendee of their GoGlobal trade missions, I was offered the opportunity to talk in The Small Business Sessions Podcast. Discussing Genevieve Sweeney, my journey so far, my passion for manufacturing within the UK…

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GS X Fashion Week Feb 2016

By Genevieve Sweeney / March 18, 2016 /

Genevieve Sweeney at New York Fashion Week, London Fashion Week and Paris Fashion Week 2016! What a fantastic month we’ve had at GS, our Autumn Winter 2016 collection was worn at New York Fashion 2016, the Spring 16 collection was showcased at The Apartment, our accessories range at LFWEnd and we launched our new Autumn…

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Personalisation Station

By Genevieve Sweeney / January 31, 2016 /

We are excited to announce our new personalisation service on our knitwear, including the Carlee , Rea, Hand Intarsia jumpers and Solline Socks. Choose up to 3 initials and these will be embroidered and delivered within 1-2 working days. The perfect personal and unique gift for yourself or a loved one.   Personalise your knits…

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WGSN Feature: Why knitwear is having a moment right now!

By Genevieve Sweeney / January 10, 2016 /

Knitwear is having a huge moment right now; ideal for embracing both our dark winter mornings and cosy evenings in. Genevieve Sweeney is one of the designers who is winning in the UK knitwear market, WGSN catches up with her to discuss this timeless textile. After discovering her love for knitting as a teenager, Genevieve went about building…

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What an incredible year: Launch of GS!

By Genevieve Sweeney / January 2, 2016 /

In October 2015, I officially launched Genevieve Sweeney at The Hackney Shop Pop Up; an incredible opportunity to showcase the core collection as well as an exclusive preview to the Spring 2016 collection. With the great help of my husband’s (Flint Fine Art) building skills to create the shop settings and our PR agent, Take…

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Spotted at the GS S16 launch…

By Genevieve Sweeney / November 10, 2015 /

“Gathering an eclectic crowd of models, bloggers and stylists, British designer Genevieve Sweeney launched her new collection last week.” Notion Magazine, November 2015. Two weeks ago, Genevieve Sweeney Limited unveiled its SS16 collection as well as showcasing the AW15 line to bloggers, VIP, stylists and buyers. In attendance included Kara Marshall, Danielle Peazer, Ashley James, Laura…

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The Alpaca Collection

By Genevieve Sweeney / October 25, 2015 /

[vc_row][vc_column width=”1/2″][vc_column_text]Genevieve Sweeney has hand-selected fleece from The Border Mill’s herd of Alpacas to create unique yarn, spun from family connections within the herd to give a distinctive, individual look and feel with blends of natural colours. The micro mill processes the fleece through modern machinery to the highest standard; attention to detail is noted…

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Now Stocked at The Shop at Bluebird, Kings Road

By Genevieve Sweeney / October 18, 2015 /

  Very excited to announce our Hand Intarsia Cashmere Jumpers available at The Shop at Bluebird, Kings Road. Intarsia is a traditional knitting technique; the term meaning ‘inlaid by hand’. The yarn is laid onto the needle bed of the machine, colour by colour to create a clean, refined pattern without carrying floats on the back…

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slow fashion, hand intarsia designer knitwear

Genevieve Sweeney Pop Up Shop in East London

By Genevieve Sweeney / October 9, 2015 /

  We are incredibly excited to present the launch of Genevieve Sweeney’s first Pop Up event between 27th October – 1st November 2015   Genevieve Sweeney presents a luxuriously refined knitwear collection encompassing Premium British Knitwear at its best. Celebrating traditional heritage skills with contemporary design.   Located at The Hackney Shop, 99 morning Lane, London; we…

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Experiences of Manufacturing in the UK

By Genevieve Sweeney / October 8, 2015 /

Six months ago, I successfully went through the Virgin StartUp Scheme and received funding for my premium knitwear label, Genevieve Sweeney Limited. All the manufacturing is produced within the British Isles, and this was a key value that I wanted the brand to hold. My background, before launching my label, was designing and developing global…

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Round up of LFW: Spotted Charlotte De Carle in Genevieve Sweeney Knitwear

By Genevieve Sweeney / September 24, 2015 /

  Incredibly proud moment to see our Soar Jumper worn by Charlotte De Carle at London Fashion Week. Here are some fantastic photos taken on Day 4: London Fashion Week     Our Genevieve Sweeney Soar Jumper is  Available here

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WGSN Trend Report SS17 feature: Genevieve Sweeney Hand Intarsia

By Genevieve Sweeney / September 23, 2015 /

Really excited to have come across this feature on WGSN Trend Report for SS17. Colour block . Hand Intarsia . Geometric . Cashmere Check out the Munro here [youtube id=”cqebZud4ro8″]

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Keeping It British….

By Genevieve Sweeney / August 21, 2015 /

Investing in a piece of premium knitwear? What you should expect… It is not simply the finest fibres, high-quality manufacturing and attention to detail. It is the investment in a piece of premium knitwear that will provide you with long-lasting value.   Genevieve Sweeney believes in the authenticity and narrative behind a product, by illustrating…

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The Story behind the Founder

By Genevieve Sweeney / April 27, 2015 /

Genevieve Sweeney creates no ordinary knitwear. Using unique yarns and innovative colour blends, the brand fuses contemporary design with traditional techniques that results in a luxurious, high quality finish. The label will begin with a collection for both menswear and womenswear; bringing together an exciting collaboration of silhouettes and key seasonal pieces that firmly establish…

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