GS Journal

The ultimate socks for warmth & sparkle

By Genevieve Sweeney | January 20, 2022

These socks are my secret weapon! Transforming a capsule wardrobe throughout the seasons whilst keeping you warm and cosy with a lightning touch of sparkle, meet the Sia long merino wool socks. Expertly twinning comfort and style, our Sia knee-high sock is perfect for adding a little sparkle and maximum warmth to your day. They…

The Ultimate Oversized Wool Scarf

By Genevieve Sweeney | January 6, 2022

The most versatile winter must-have, that effortlessly works with your everyday life, the GS Geometric oversized scarf.  Honestly, my geometric scarf does not leave my side from the moment I wake, throughout the working day and then finally cosying up on the sofa. It is a scarf that you bundle up in when heading out,…

Style in the Stix | How to wear your GS socks

By Genevieve Sweeney | November 30, 2021

This month I am very excited to be collaborating with the inspiring duo – Style in the Stix. Penny & Nikki have chosen six pairs of GS socks and effortlessly styled them throughout the week for all occasions. Here are their tips for styling your GS Socks: “No more excuses! The days of mismatched black…

How to Style the Leven Cardigan – As seen on Stylonylon

By Genevieve Sweeney | October 30, 2021

The most sumptuous brushed super soft wool cardigan, perfect for cosy winter days and working from home style. A wardrobe saviour and effortlessly stylish, the Leven cardigan is crafted to a slim, sartorial-inspired silhouette finished ready for winter layering. I love these three ways Julia, aka Stylonylon styles her GS brushed wool cardigan: “Autumn cardi…

The Autumn Winter Collection has arrived

By Genevieve Sweeney | October 18, 2021

Introducing the GS AW21 collection: sweaters, cardigans and accessories that celebrate the beauty of natural wool with rich, warming hues and luxuriously cosy, tactile textures. We have all been spending a lot more time in our local surroundings these past couple of years, and it wasn’t until I started designing this season’s collection that I…

How to Style GS Knitted Vest

By Genevieve Sweeney | October 5, 2021

Meet the Laide.   A lightweight yet irresistibly cosy staple for your capsule wardrobe. The Laide sleeveless sweater vest is designed for versatile, all-year-round wear. A modern relaxed unisex style, based on a menswear silhouette complete with a classic crew neckline and ribbed trims. Made in the UK and traditionally linked for a premium finish.…

Behind the Scenes AW21 Campaign

By Genevieve Sweeney | October 1, 2021

Created by an All Weather Dream Team, the GS AW21 Campaign. I would love to share with you the behind the scenes of my latest photoshoot, set in Little Hadham close to my studio. A day like no other. It was suppose to be the one day of the week that it didn’t rain. It…

Step into the pages of my AW sketchbook

By Genevieve Sweeney | August 21, 2021

Pages from my sketchbook…    At the studio, I am in full preparation for the launch of my Autumn-Winter collection. Behind the scenes, I am organising last-minute details for the Autumn photoshoot, preparing for my production to arrive next week and getting ready to share all my hard work over the last nine months…  …

It starts with responsible fibres

By Genevieve Sweeney | July 29, 2021

When designing a piece of GS Knitwear, responsible design has always been at the heart of my collection. Every step is considered, from the origin of the raw fibre, the animals that produce it, the land it is grown on, the regenerative farming that puts back and restores biodiversity, and the final processes and finishes that create…

Made in the UK

By Genevieve Sweeney | June 30, 2021

Why is made in the UK so important to me, it is the craftsmanship, the communities and the people. Before launching GS I spent two years travelling the UK meeting artisan knitters, small family-run factories and yarn mills. I completely fell in love with their passion for craftsmanship, their dedication for quality, and the incredible knowledge…

Behind the Scenes | My Latest Photoshoot

By Genevieve Sweeney | June 2, 2021

Behind the scenes of my latest photoshoot. After nearly two years, it was a total joy bringing together the most fantastic team to showcasing my womenswear and menswear collection styled for Spring Summer 2021. I would love to share with you below a little video of our behind the scenes and my amazing team in…

GS Sock Subscription: Monthly treat for your feet

By Genevieve Sweeney | May 20, 2021

A few years ago, I received a message from a customer who’d been given a pair of my socks as a birthday present. I was thrilled to hear she was absolutely delighted with them, and that they were the most comfortable socks she’d ever worn. She also said that as a new year’s resolution, she’d…