Last week I was shocked by the news that a particular fast fashion brand was celebrating 10 years of empowering women with a £1 bikini… Even though the company said they were making a loss per bikini sold, it still doesn’t justify that they are normalising clothing at this eye-watering price, while promoting fast and disposable fashion. Secondly,…
DetailsAs seen in this week’s Pebble Magazine, the new GS Samar marl socks. “All dads need socks, that’s a fact. And British knitwear brand, Genevieve Sweeney, make some of the finest knitted socks known to man. These hardy pairs are made from leftover yarns from their larger items, spun by hand and then made into small…
DetailsIntroducing the GS Spring Summer Campaign. British Knitwear for the everyday modern wardrobe. Sustainable fibres, effortless silhouettes and British manufacturing bring together luxury staple pieces that you will wear throughout the seasons and changing weathers. Fluid movements and geometric patterns…Discover the Campaign Here
DetailsWith the summer season fast approaching there is no better time to embrace the summer modern classic- the white tshirt. After last years huge hit with the GS Zodiac Tshirt, I have launched a small collection of Summer White Tshirts in a range of knitted fabrics and silhouettes. The white cotton t-shirts have been knitted in…
DetailsSocks and Sandals Style doesn’t get more Marmite than this! As styled by Enbrogue, the GS Sami silk tweed socks. “This is the look I do most often – a pair of cork footbed sandals with a thicker sock and a pair of faded blue jeans. I love Genevieve Sweeney’s beautiful socks in particular;…
DetailsInspired by our April’s Hosiery Heaven Edit, elevate your everyday style with the GS Sock Subscription. Discover how our GS customer styles their GS Socks from day to night… RHUBARB & CUSTARD This month’s new Serora sparkly stripe socks were a huge hit on the GS Sock Subscription! With its contrasting spiral stripes of…
DetailsStunning editorial @schonmagazine “Couch Surfing” featuring the Genevieve Sweeney knitwear collection. Serora Sparkly Spiral Stripes Soar ecru textured stitch jumper, a lightweight unisex silhouette, knitted in the softest wool cashmere viscose blend. Discover the Soar jumper here. Teviot…
DetailsAs seen in the latest editorial “Beauty Queen” @designscene The Arin roll neck merino mohair jumper in vivid red, the perfect lightweight spring jumper. Discover the Arin jumper here. Thank you to art director and photographer @annecharlottemoulard Stylist @mrsemilyevans MUA @bryanna_angel_mua Hair @andrewchen_hair Model @karolinasz @prm_agency
DetailsAs seen in the Telegraph, Stella Magazine in fashion editorial “Future Classics” the GS Sotolino socks. Chunky, cosy woolly socks in rich colours in unisex sizing, transporting your wardrobe from winter to spring. The Sotolino socks are knitted in a breathable wool linen blend with a melange of tonal hues, made in Derbyshire. Discover…
DetailsThe first Hosiery Heaven Edit of 2019, I love seeing how you style your GS Sock Subscriptions! Proving that there is nothing better than a sparkly pair of socks to brighten up a grey winters day, from casual everyday style to party looks. Discover how the GS customer styles their GS Sparkly Socks below… Stripes…
DetailsDreaming about your next ski holiday and thinking about what to wear on and off the slopes!. Discover my style inspiration from Vintage editorials; colour clash to cosy cables, this Winter edit also works well to banishing grey winter days and January Blues. Go Bold or Go Home – Pattern Colour Clash …
DetailsHow to add a bit of sparkle and glitter to your favourite pair of shoes this party season. The GS sparkly socks create instant glamour and uplift any shoe, from towering heels, brogues and trainers. As its Christmas, I am sporting a little sparkle and feather with striking patterns and colour pops. Perfect to add…
DetailsStatement sweaters that you’ll be wearing long after the 12 days of Christmas. Colourful geometrics, sparkly knits and cosy cables, wear now layered over sequins then pair down with denim in the new year. Discover the GS Festive Knit Edit below really for the party season. Chunky oversized roll neck sweaters and cosy cable…
DetailsTHE ULTIMATE CABLE GREY JUMPER As seen on Stylonylon, “the perfect grey cosy”. Elevate your everyday wardrobe with the Wroxton cable grey lambswool jumper. A relaxed silhouette with yoke neckline and all over cable and purl stitch detail. Made in Oxfordshire, knitted in the softest and most sumptuous grey melange lambswool. Shop the Wroxton now in soft grey…
DetailsThe Christmas gift of socks is a tradition we just can’t live without. And let’s face facts, these are no ordinary socks So this year, why not gift the gift that keeps on giving, every month to be exact. Introducing the GS Sock Subscription, choose between one to three pairs of socks to be conveniently delivered to…
DetailsAs crisp autumn days are upon us and cold dark evenings draw in, there is nothing more I like best that cosying up in a roll neck jumper to shield away from the cold chill. A knitwear piece that is effortless, protective against the winter winds, chunky and cosy or fine and delicate, there are…
DetailsHow to style your socks this Autumn/Winter Inspired by sartorial wardrobes across the global. Sartorial style starts from the feet up. A refined accessory for the modern man and sometimes the perfect way to show your character and a seasonal colour update through your capsule wardrobe. From bold colours to striking patterns, effortlessly worn with sneakers,…
DetailsHow to style your socks this autumn Inspired by my favourite street style looks across the globe. For years I have been favouriting a sparkly sock with almost every shoe, transforming an everyday look with a luxe modern twist. Whether you’re adding a flash of colour peeking from your boots, transitioning from your favourite summer sandals into…
DetailsCardigans are the rare combination of being both comfortable and stylish. They’re perfect for layering and can be shrugged on and off without fear of ever-changing temperatures, whether at work, play or home. The easiest knitwear piece to wear styled over a Tshirt and jeans or tucked into tailored trousers or a high waist…
DetailsIntroducing the Meet the Designer Series, where I share with you my journey of GS, my studio space and generally just a little info more about me! Over the next 3 blog series, I hope to give you more of an insight into the GS world, how I design the collections, who I work with…
DetailsAs the summer holiday countdown begins, I wanted to share with your my airport style hacks that will keep you feeling comfortable and looking stylish from the start to the end of your journey. Earlier this year I had wonderful feedback from a client about the GS knitwear she wears when travelling for work. “They are…
DetailsAs seen in Pebble Magazines “7 Eco-Friendly Swaps for your Summer Holiday” the GS Tshirt! Featuring the first GS Summer Tshirt Collection in a Limited Edition Zodiac Collection. The white cotton t-shirts have been knitted and constructed in Nottingham at a family run factory, ensuring the highest quality heavy cotton. The t-shirts are easy to…
DetailsIt’s always hard to buy the big man in your life a gift when he owns most things! That’s why I believe in gifting something unique, thoughtful and unexpected, that he is sure to love. As it’s Father’s Day on 17 June and I have got together the must-have GS Father’s Day Edit, for all…
DetailsWhen you hear such sad news and you want to make a difference! This year I have been incredibly excited to have worked closely with a British Tshirt Manufacturer based in Nottingham established over 70 years ago. Last week they have informed me that they will be closing their doors on 3rd July as there fabric dyers based nearby…
DetailsLast week I sat down with the wonderful Fiona, founder of the inspiring Female Entrepreneur platform She Can She Did. One of the most enjoyable and relaxing interviews of my career so far, was with Fi last week. We chatted for nearly 2 hours about all things Slow Fashion, Brexit, Cashflow as well as my…
DetailsGenevieve Sweeney encapsulates Slow Fashion. Fusing contemporary detail, heritage skills, British manufacturing and sustainable processes. The 2018 collection focuses on seasonless style, creating a multifunctional knitwear edit that will see your wardrobe for 365 days, whatever the weather. Modern classics and unique statement knits that are worn for years to come, styles you can rely on no…
DetailsAs seen in British GQ, “The 10 Best Menswear Items This Week”. The Lennon lambswool hand intarsia Jumper. “ The perfect balance of everyday wear with a streak of fun.” Handcrafted in the Scottish Borders in a striking lambswool geometric. Discover the Lennon Mens Jumper here.
DetailsIntroducing the first GS Summer Tshirt Collection in a Limited Edition Zodiac Collection. A collaboration with Artist Joe La-Placa, who has brought together the Zodiac house with intricate hand-drawn details with a twist of humour and imagination. I met Joe 8 years ago whilst he was studying Illustration at…
Details“This month I’ll be…subscribing for a monthly delivery of surprise socks” I was over the moon to have my GS Sock Subscription featured in Country and Townhouse Magazine in the Editors Column, April Edition. Elevate your everyday look with a pop of colour or a striking statement sock. There are so many ways to style the…
DetailsWhat an incredible editorial by Elle Magazine UK, featuring the GS Leithen Hand Intarsia Jumper. I love the energy, fun and movement in this shoot. Featuring one of my original hand intarsias, the Leithen cashmere jumper. The perfect spring style in striking geometrics of chevron colour blocks on the chest and sleeves. Discover the…
DetailsThank you to Menswearstyle.com for featuring the GS Menswear Collection this month in “Discover February 2018’s Coolest Stuff” & “On Trend Ways to wear Knitwear” “We recently stumbled across Genevieve Sweeney knitwear and were blown away by the quality and strikingly cool designs on offer. Genevieve launched her eponymous knitwear brand in 2015 and it…
DetailsAs a British Designer, I have always focused on the sustainability of my collections from the herd to a jumper. Sustainability in fibres, promoting local craftsmanship and ethical manufacturing has always been at the heart of GS Knitwear and I hope to illustrate how powerful making slow fashion choices can be. During the last year I have slowly moved…
DetailsSo thrilled and honoured to be selected in the @drapersonline #30under30 2018 new generation, alongside some incredibly talented individuals. After working in the Fashion Industry for 10 years, I am very proud to be supporting and promoting Slow Fashion, British manufacturing and heritage artisan skills. My passion for reinvigorating British heritage skills and contemporary design is embraced within the…
DetailsIcey mountain air, cosy colourful knits and hot mulled wine….must be ski season! Time to show off your statement knitwear off piste! Here is a GS Style Edit of must-have knitwear during your time on and off the mountain slopes, as I totally believe it is the best time to embrace clashing patterns and contrast…
DetailsThe statement sock can truly transform an outfit. You can show your personality with a flash of lurex and give a modern edge to a pair of heels. Socks are the perfect way add a little pop colour or nod a seasonal trend such as mixing and clashing prints. Paired with trainers, velvet sandals, low sandals, flat…
DetailsAs seen in the Kensington & Chelsea Magazine, the GS Kids Collection in “Winter Warmers” Introducing the Leyre merino wool jumper reimagining animal print with a playful alpaca illustration. Made in Britain in a machine washable merino wool, this jumper has been seamlessly knitted to allow movement and comfort to the wearer. A…
DetailsThinking of adding a little personal touch to your Christmas gifts this year, did you know I offer an exclusive monogram service for £5? From cosy wool socks, kids playful alpaca prints to statement hand intarsias, sometimes personalisation is whats needed to make a present that bit more special. Our sparkly socks have been highly coveted…
DetailsAs seen in Vogue Home Living, Netherlands the Elsa merino cashmere set. No need to go out when staying at home is this glamorous. Cosy copper notes and sumptuous knits give a warming note to cold winter nights. Made in Britain and knitted in the finest Merino Cashmere, a wonderful blend which includes the softness…
DetailsThe GS Christmas Shop is now open! From statement sparkly knitwear to sartorial styles and little luxuries, GS has the perfect gift for him, for her, for the kids or for the Christmas stocking! Christmas Gifts for Her Shop Here Christmas…
DetailsI am over the moon to be introducing to you the first GS Childrenswear collection! After 18 months of searching far and wide across the UK for a manufacturer to produce this collection, I have finally launched! Celebrating British manufacturing with innovative techniques and traditional skills, this collection embraces all things British from yarn sourcing…
DetailsKnitwear designer Genevieve Sweeney founded her eponymous brand in 2015, after a career working with some of the most prestigious global designers. Inspired by heritage techniques, the brand manufactures entirely in the UK with a network of knitters ranged across the country. With stockists including Fortnum & Mason and Young British Designers, the jumpers retail…
DetailsCollaboration with one of my favourite bloggers, Tales of Jude based in Dublin, I absolutely love Judith’s style and love how she mixes textures and tonal hues together with a modern edge. I wanted to share with you my favourite images from her article “The Luxe Knit” featuring the Rea slouch jumper in Hurricane Blue. ”…
DetailsLondon Fashion Week is one of my favourite moments of the year as I love to watch the street style as London has such an exciting modern edge. I especially love to see #gsknitwear out and about style and worn by stylists! It is an incredibly inspiring moment, and this season, red was the hottest…
DetailsTaking inspiration from British Icons who have shaped the menswear fashion industry throughout the last few decades. These sartorial silhouettes will never go out of style, a reason why we should invest in timeless knitwear that becomes a staple in your everyday wardrobe throughout the seasons. Shop the edit of our knitwear style icons …
DetailsThere’s more to the Rea that meets the eye….. Luxurious, effortless style and refined details The Rea’s story begins at the renowned woollen spinning mill, Z.Hinchliffee based in the Denby Dales in Yorkshire. Established in 1766, this family-run business has passed down its experience and knowledge through…
DetailsThe photoshoot is one of my favourite moments of bringing the collection together, not only does it mean I have to stop knitting (even if it is 4am the morning of the shoot) but I have the chance to work with the most amazing team! The AW17 collection was inspired by mark making, focusing on faded…
DetailsA year ago, I discovered Faering a company based in the Midlands who specialise in luxury digital textile printing including fabrics such as knitwear. This innovative technology caught my eye as I could see it as a great vehicle for brands to use it as an up cycling method for an unsold stock as you can…
DetailsSustainability is always in the fore front of my mind when designing a collection. When I worked for international brands that manufactured across the world I became very aware of the carbon foot print of a garment, from the pollution of water, the wastage of fabrics to the footprint of postage when sending prototypes from…
Details“Luxe fabrics turn heads at Newmarket” As seen on the front cover of S Magazine, the Edin lurex hand intarsia jumper. What an incredible fashion editorial set at the Newmarket Races. The Edin is knitted in the Scottish Borders by a highly skilled hand intarsia knitter, taking up to 8 hours to knit the front…
DetailsSpotted on the streets of London Fashion Week Men’s SS18, Genevieve Sweeney knitwear, made in Britain. Teviot Fisherman’s Rib Jumper in 100% wool. Shop the style here Love London Fashion Week Men’s as it’s such a great time to see new brands, check out favourite designers and see what the city of London has to…
Details“I’m hoping you’ve already come across the super talented Genevieve Sweeney who makes fabulous knits in thoughtful shapes and textures that result in pieces that feel like something you’ll have forever. This knit has been practically welded to me while spring and winter battle it out. One of those pieces that you feel like knows you…
Details“When spring isn’t playing ball, a lambswool sweater as soft and snug as this is a welcome friend” As seen on Stylememos, my lambswool Rea Jumper in Grey Melange. Love Alexa’s styling with a fresh white shirt, relaxed jeans and leather sliders…from work to weekend style. The Rea is spun from 100% lambswool in one…
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