As seen on Stylonylon

“I’m hoping you’ve already come across the super talented Genevieve Sweeney who makes fabulous knits in thoughtful shapes and textures that result in pieces that feel like something you’ll have forever. This knit has been practically welded to me while spring and winter battle it out. One of those pieces that you feel like knows you…

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As seen on Stylememos

“When spring isn’t playing ball, a lambswool sweater as soft and snug as this is a welcome friend” As seen on Stylememos, my lambswool Rea Jumper in Grey Melange. Love Alexa’s styling with a fresh white shirt, relaxed jeans and leather sliders…from work to weekend style. The Rea is spun from 100% lambswool in one…

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Spring Knitwear is here!

Spring has spun, the sun is out, the perfect time to update your Spring wardrobe with light knitwear. Textured slubs, delicate pointelles and silky lightweight knits in essential silhouettes, transforming your wardrobe from fresh Spring days to warm summer evenings. The perfect styles to layer up whilst there is still a chill in the air, then pair…

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Mother’s Day Gift Guide

Wanting to go the extra mile this Mother’s Day? Get major offspring points with my round up of the best 5 gifts whatever your budget. 1. The only way to say “thank you for being the best”….sparkly socks made in Britain. 2. Pure Luxury with this accessory, that will never leave her side…..Merino Silk! 3.…

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Luxury Loungewear for that Off-Duty Style

The ultimate off-duty wardrobe, experience true comfort whilst indulging in the wonders of merino cashmere with my new loungewear collection. Introducing the Elsa set bringing nonchalant luxury style to lazy Sundays and work-at-home Mondays. Made in Britain and knitted in the finest Merino Cashmere, a wonderful blend which includes the softness and gentleness that cashmere…

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My first front cover | S Magazine

What an incredible moment to see my knitwear on the front cover of S Magazine this weekend! The front cover showcasing the Edin Hand Intarsia cashmere jumper geometric jumper knitted in 100% cashmere in the Scottish Borders and Elsa metallic jacquard lounge trousers in a merino cashmere blend, knitted in Britain. My gold Alina dress and Aurora…

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GS Stocked at Fortnum & Mason

Genevieve Sweeney, Premium British Knitwear stocked at Fortnum & Mason. I am incredibly proud and honoured to have my menswear and accessories collection stocked at Fortnum & Mason, such an iconically British store that truly support British manufacturing and heritage. Starting with AW16 menswear, including the Oban and Soar jumper..discover the collection on the menswear department…

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The colour of Love | Valentines Edit

Banish the January Blues and this frosty winter weather with our Valentines Edit. Bordeaux, crimson, poppy, blush and burnt cranberry…striking colours that will bring passion to your winter wardrobe this February. Whether you’re looking for a special treat for yourself or looking for that little something to say “I love you”, you’ll find that unique piece of…

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Vogue Brazil | Slow Fashion

Vogue Brazil features Genevieve Sweeney in “Un Novo Tempo”, January 2017. Celebrating slow fashion and discussing my passion for heritage skills and British manufacturing,  Vogue Brazil features my knitwear story and my love for Hand Intarsia knitting. Showcasing our Soar ecru jumper in Wool cashmere with rib and mesh stitch placement, made in Britain. Our…

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Syn Magazine | Limbo

Syn Magazine features our statement knitwear in their latest editorial “Limbo”. Showing that knitwear is more than just a jumper with our Gold textured flared jumpsuit. Made in Britain in a viscose linen blend AW16 Elma textured jacquard Navy Trousers, available here Merino Viscose blend in a straight cut style, made in Britain    …

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British GQ | Genevieve Sweeney

The GQ Edit features our Men’s knitwear in British GQ December Issue Celebrating the revamp of Fortnum & Mason menswear department, GQ, The Style Manual selected their Edit for the season. Sport Luxe : Oban Textured Stripe Jumper in a merino cotton blend, Silver Grey. Made in Britain £180 Weekend : Soar Mesh Rib Textured…

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How Knitwear became “It” wear | Stella Magazine

Thank you, Emily Cronin at Stella magazine, The Sunday Telegraph for featuring our Leithen Hand Intarsia cashmere jumper in “How Knitwear became “It” wear” feature. “Genevieve Sweeney creates complex geometric intarsias in alluring colour combinations” Celebrating Slow Fashion with contemporary designs and traditional heritage techniques, knitted and finished by hand. Hand Intarsia is a traditional…

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Gifts for Her | Christmas

THE GS CHRISTMAS EDIT | GIFTS FOR HER Something Lurex, Cosy Knitwear and Luxury Stocking Fillers, our Christmas Edit will help you find the perfect gift for her whatever your budget. Christmas Party Sweaters with lurex and sparkle that will become her go-to statement piece in your winter wardrobe       Cosy jumpers to…

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GS Christmas Events

Cosying up in sumptuous Christmas jumpers, mince pies, mulled wine and a warm fire. It’s our favourite time of the year! This festive season we have lots of Christmas events planned across the country showcasing our Winter collections as well as exclusive pieces of womenswear, menswear and accessories. 17-20th November : Living Craft, Blenheim Palace,…

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Gifts for Him | Christmas

The GS Christmas Edit | Gifts for Him From sartorial knitwear to premium stocking fillers, discover our edit of Christmas gifts for him. Stylish Christmas Sweaters that will become that go-to piece in your everyday wardrobe. Stocking Fillers for the discerning modern man Personalised Gifts to add that little something special Monogram your knitwear with…

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Joshua Osborn X GS Collaboration

Joshua Osborn is a London based artist specialising in line drawing. His illustrated reportage gives a powerful energy to balanced forms, subtle marks and expression in lines. You can find Joshua’s work in publications such as The-Out-Net and ShowStudio.   Joshua and I came together for a collaboration in time for my first Pop Up Shop at…

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Clerkenwell London | The Gold Room

Clerkenwell London is one of the most inspirational concept stores in London, curating niche designers, creatives’ and artisans to celebrate innovation and craftsmanship combining with unusual curiosities. This is a space I could easily spend all day exploring,  savouring good coffee, testing the wine library, enjoying fine dining in 155 Bar & Kitchen, unexpected martinis…

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Tales of Jude

Thank you to Tales of Jude for featuring our Arin brushed mohair jumper in the latest blog post “Wardrobe Basics: The Genevieve Sweeney Knit”   THE LOOK “The sweater is a midnight shade of navy so quite dark. I was going to wear it with blue denim (which looks amazing) but decided to try a navy…

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Crash Magazine | Eternal Youth

Crash Magazine features Genevieve Sweeney Edna plush stripe jumper in Eternal Youth editorial. A digital exclusive fashion story with a beautiful autumnal feel. The Edna jumper: textured stripe placement, a broad velvety plush stripe block with subtle sheer stripe placement, a slim fit silhouette. Made in Britain. Available via our E-shop   Stylist @marina_german_ Photographer…

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Schon! Magazine | Treadmill Boogies

Schon! Magazine features Genevieve Sweeney’s AW16 Erin Roll Neck Jumper in the editorial “Treadmill Boogies”. Sportswear styling with well-known brands, such as Adidas, Puma and Fila gives a dynamic editorial with our textural knitwear. The Erin jumper knitted in Britain with a wool polyamide blend with contrast stripe on trims. Available via our e-shop in Off white…

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Autumn Winter 2016 Inspiration

Arising from the designer’s exploration and personal experiences, Autumn/Winter 2016 creates a sense of intrigue and brings wonder to knitwear. The collection is integral to Genevieve’s aesthetics and explores the juxtapositions between androgynous silhouettes and femininity, structure and fluidity, and heritage and innovation. This is undoubtedly a collection of contrasts. Autumn/Winter 2016 is inspired by…

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STREETS Magazine | ‘I Wonder Why’

Streets Magazine Editorial  ‘I wonder why’ Featuring Genevieve Sweeney AW16 knitwear, Elja Engineered Rib Merino Cashmere Jumper Luxurious staples for your AW16 wardrobe in a soft merino cashmere melange blend.Slightly oversized fit to create this casual style for everyday wear. Made in Britain using the finest Italian yarn. Engineered rib stitches create diagonal strokes across the chest…

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North Distrist | Huf Magazine

North District Editorial Huf Magazine  Featuring Genevieve Sweeney knitwear, Arisa metallic fleck roll neck jumper and textured Crochet dress [vimeo id=”175809242″ align=”center” mode=”normal” autoplay=”yes”]   Credits: Photographer: Laurids Jensen Cinematographer: Nicolas Heitz Stylist: Sarah Stalder Makeup: Natalija Matkovic Hair: Laura Todd Models: Zandre du Plessis @ Elite Models London, Brynja @ Nevs Models London and Antonino @…

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Small Business Session Podcast

The Small Business Sessions by Enterprise Nation: The designer breathing new life in to UK knitwear As a member of Enterprise Nation and attendee of their GoGlobal trade missions, I was offered the opportunity to talk in The Small Business Sessions Podcast. Discussing Genevieve Sweeney, my journey so far, my passion for manufacturing within the UK…

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A Place in the Sun | Editorial

A Place in the Sun by Stephanie Alcaino, June 2016. Stunning editorial of our Munro Hand Intarsia jumper and Soar textured unisex jumper featured in Stephanie’s latest work. Soar: Wool Viscose Cashmere blend in a rib and mesh structure placement, unisex silhouette. Munro: Hand Intarsia cashmere jumper in a geometric pattern placement Photographer/ Stylist: ‪#‎StephanieAlcaino‬ Hair and…

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