GS Journal

Made in the UK

By Genevieve Sweeney | June 30, 2021

Why is made in the UK so important to me, it is the craftsmanship, the communities and the people. Before launching GS I spent two years travelling the UK meeting artisan knitters, small family-run factories and yarn mills. I completely fell in love with their passion for craftsmanship, their dedication for quality, and the incredible knowledge…

Behind the Scenes | My Latest Photoshoot

By Genevieve Sweeney | June 2, 2021

Behind the scenes of my latest photoshoot. After nearly two years, it was a total joy bringing together the most fantastic team to showcasing my womenswear and menswear collection styled for Spring Summer 2021. I would love to share with you below a little video of our behind the scenes and my amazing team in…

GS Sock Subscription: Monthly treat for your feet

By Genevieve Sweeney | May 20, 2021

A few years ago, I received a message from a customer who’d been given a pair of my socks as a birthday present. I was thrilled to hear she was absolutely delighted with them, and that they were the most comfortable socks she’d ever worn. She also said that as a new year’s resolution, she’d…

Responsible Wool

By Genevieve Sweeney | April 28, 2021

From every yard of yarn spun, to every knitted stitch and each button turned, responsible design has always been at the heart of my collections. Since launching GS, wool has been at the centre of my collections and there is a great reason for it, not only is it a stunning fibre, it is NATURAL, RENEWABLE, RECYCLABLE & BIODEGRADABLE. It’s natural characteristics aren’t…

Maud Love | As seen on you

By Genevieve Sweeney | April 14, 2021

A confetti of colourful silk tweeds encapsulated in a sumptuous melange of heather pink and tonal soft grey, meet the Maud Pink. With hints of emerald green, bright red, yellow, royal blue and hot pink to name a few, who could you ever have thought a flurry of rainbow silk neps could bring such joy…

British Sheepskin slippers blue lambswool knit

GS British Knitted Slippers | Like walking on soft clouds…

By Genevieve Sweeney | February 14, 2021

Introducing the GS Knitted Mule Slipper with Hand Intarsia geometric knit pattern. Embracing slow fashion, heritage techniques, upcycling and sustainable processes throughout to create the perfect pair of slippers with luxurious style, longevity and ultimate comfort. Made in Britain.       Each pair of slippers is handcrafted from start to finish within the UK.…

More than an embroidered ♥️

By Genevieve Sweeney | February 7, 2021

Each month of February, I love to personalise GS Knitwear with a hand-embroidered heart. ♥️ The perfect addition to a February gift, whether it’s for a partner, a bestie, a parent, a sibling, a friend you’ve missed, a colleague, or someone who needs a little smile. Telling someone you care shouldn’t happen just one day a year. How…

observer magazine mens burgundy socks

ZIG A ZAG AH  | Statement Socks as seen in Observer Magazine & Elle Decoration

By Genevieve Sweeney | December 8, 2020

SOCKS THAT GIVE YOUR WARDROBE SOME ZIG A ZAG AH  Ready a little luxury to your trans-seasonal wardrobes, the GS statement Sigi sock is here to keep your feet stylish with undeniable comfort and quality. As seen this month in Elle Decoration, Guardian Online and the Observer Magazine Christmas Gift Guides. As seen in @elledecorationuk  “Best Gifts For Design…

The Magic of Wool | A wardrobe investment

By Genevieve Sweeney | October 6, 2020

Sweater weather has arrived!  Autumn is my favourite time of year, ready to embrace crisp autumnal days with cosy knitwear and start to layer up in sumptuous wool. This month we celebrate the 10th anniversary of Wool Week, supported by The Campaign for Wool to raise awareness to the unique, natural, renewable and biodegradable benefits…

Genevieve Sweeney British Buttons Codelite Pearl

The Art of British Manufacturing | The Humble Button

By Genevieve Sweeney | September 26, 2020

One of those small details, that makes or breaks a garment, yet I’m sure not a lot of people have wondered how a button is made and what materials are they made from- let alone considering the button provenance. Let’s face facts with all the haberdashery shops disappearing across our High Street – its even…

That guys shoes, how to style the modern argyle cotton sock

How to style your Argyle Socks | As seen on That Guys Shoes

By Genevieve Sweeney | August 23, 2020

How to style your GS Argyle Socks, as seen on That Guys Shoes Ready to take your sartorial mens style from summer to autumn with colourful GS Socks, inspiration from Los Angeles. I loved seeing how Marc styled his GS Argyle cotton socks during his working week, a combination of sartorial tailoring and a more relaxed shoe…

how to wear wool cardigan, made in Britain

Wardrobe Hero! GS Cardigan | As seen on Stylonylon

By Genevieve Sweeney | August 14, 2020

THE CARDIGAN, A WARDROBE HERO YOUR WARDROBE HERO HAS ARRIVED Introducing the NEW GS Alva Superfine Lambswool Cardigan in Mustard. A unique marl of superfine lambswool in stormy greys and mustard yellow, twisted by Genevieve to create an exclusive colourful and dramatic hues. The effortlessly stylish Alva cardigan is fully fashioned to a slim boyfriend silhouette…