GS Journal

The Magic of Wool | A wardrobe investment

By Genevieve Sweeney | October 6, 2020

Sweater weather has arrived!  Autumn is my favourite time of year, ready to embrace crisp autumnal days with cosy knitwear and start to layer up in sumptuous wool. This month we celebrate the 10th anniversary of Wool Week, supported by The Campaign for Wool to raise awareness to the unique, natural, renewable and biodegradable benefits…

Genevieve Sweeney British Buttons Codelite Pearl

The Art of British Manufacturing | The Humble Button

By Genevieve Sweeney | September 26, 2020

One of those small details, that makes or breaks a garment, yet I’m sure not a lot of people have wondered how a button is made and what materials are they made from- let alone considering the button provenance. Let’s face facts with all the haberdashery shops disappearing across our High Street – its even…

That guys shoes, how to style the modern argyle cotton sock

How to style your Argyle Socks | As seen on That Guys Shoes

By Genevieve Sweeney | August 23, 2020

How to style your GS Argyle Socks, as seen on That Guys Shoes Ready to take your sartorial mens style from summer to autumn with colourful GS Socks, inspiration from Los Angeles. I loved seeing how Marc styled his GS Argyle cotton socks during his working week, a combination of sartorial tailoring and a more relaxed shoe…

how to wear wool cardigan, made in Britain

Wardrobe Hero! GS Cardigan | As seen on Stylonylon

By Genevieve Sweeney | August 14, 2020

THE CARDIGAN, A WARDROBE HERO YOUR WARDROBE HERO HAS ARRIVED Introducing the NEW GS Alva Superfine Lambswool Cardigan in Mustard. A unique marl of superfine lambswool in stormy greys and mustard yellow, twisted by Genevieve to create an exclusive colourful and dramatic hues. The effortlessly stylish Alva cardigan is fully fashioned to a slim boyfriend silhouette…

menswearstyle podcast british brand founder interview

MenswearStyle Interview | Genevieve Sweeney on Growing her Knitwear Brand

By Genevieve Sweeney | June 27, 2020

Delighted to have been interviewed by MenswearStyle Podcast, discussing with Peter Brooker how I came to set up my British knitwear brand, Genevieve Sweeney after working with high end brands across the world. Sharing my mission to help support and revive traditional artisans and knitwear manufacturers across the UK, as well as my GS journey…

modern argyle sock cotton marl

The Modern Argyle Sock

By Genevieve Sweeney | June 7, 2020

A modern twist to the traditional Argyle whilst celebrating British craftsmanship and reducing textile waste. Twisting beautiful shades of organic cotton with end of line cones of yarns that are just too small to knit production with or colours that have been discontinued.  By combining contrasting colours, it creates the most unique and vibrant marl shades for the NEW Samar Argyle Socks. The…

Style in the stix argyle cotton sock

Hosiery Heaven | Lockdown Edit

By Genevieve Sweeney | May 22, 2020

Lockdown Sock Style has been in full swing the last few months as customers have been pairing their GS socks for pure comfort during WFH as well as a little dress up for those Friday night Zoom quizzes and Saturday Night virtual pub drinks. Below are some of my favourite Hosiery Heaven Styles:    …

30 if the best independent brands Genevieve Sweeney Guardian Fashion

30 of the Best Independent Brands | The Guardian

By Genevieve Sweeney | May 14, 2020

  “Get your style locked down, and support independent British brands” So thrilled that Genevieve Sweeney has been featured in Labels You’ll Love: 30 of the Best Independent Brands as seen in The Guardian & Observer Magazine.   “All of this British brand’s knitwear is fantastic but chances are it will be the brilliant socks in…

Pastel Pink Argyle Socks | Hello! Magazine

By Genevieve Sweeney | April 22, 2020

  As seen in this month’s Hello Magazine, featured in “STYLE high 5” the NEW Samar argyle pink socks. “Welcoming Easter is with pretty pastels and romantic accessories.”     The luxurious Samar merino wool socks are made from leftover yarns from the end of a larger production run. I select a few colours to spin together…

brushed wool womens spring sweater made in Britain

Staying Home Luxury Knit | As seen on StyleMum

By Genevieve Sweeney | April 14, 2020

  Stylemum nonchalant spring style wearing the new Leslie brushed wool jumper. A luxury everyday staple jumper in a subtle colour melange in pearl, a fresh colour for spring summer. The ultimate jumper for working from home with it’s sumptuous and cosy lightweight handle. A relaxed boxy silhouette creates a cosy jumper perfect for loungewear…

positive hobbies hand knitting

Positive hobbies during social distancing | Hand Knitting

By Genevieve Sweeney | March 16, 2020

During this difficult and uncertain time, it is so important to think of our mental wellbeing and staying positive whilst keeping safe. With the world’s conversation on social distancing, I wanted to share a practical hobby that could off-set any boredom, frustration or cabin fever when we are at home for long periods of time. As…

Stylonylon Spring sweater lambswool cashmere grey

Maud Love | As seen on Stylonylon

By Genevieve Sweeney | March 9, 2020

  Stylonylon has made me so excited for the warmer Spring months with how she has styled her Maud boxy jumper. The perfect luxury everyday jumper to be worn and styled through all the seasons with its sumptuous yet lightweight hand feel.   As seen on Stylonylon tucked into flared white denim and sliders, such…