Journal

Garmology Podcast Interview – Founder Story

By Genevieve Sweeney | July 8, 2022

It’s not often you have the opportunity to look back and reflect on your journey to date. I thoroughly enjoyed chatting with @garmologypodcast during this podcast and such a wonderful opportunity to look back over the last 7 years with both highs and lows of running a fashion brand. Discussing first meetings with knitters in local pubs, hearing…

Summer Festival Socks – As seen on GS customers

By Genevieve Sweeney | June 30, 2022

With Glastonbury kicking off the festival season, I have loved receiving photos and sock/shoe selfies of customers wearing their GS socks at summer events! How amazing is this photo above of @justynamad3 in her Winnebago, styling the Sia merino wool long socks and Leven cardigan. Confirming that GS socks are stylish, fun, hardworking, supportive and comfortable socks for dancing day…

Summer Knitwear | GS Knitted Vest

By Genevieve Sweeney | May 30, 2022

HOW TO STYLE YOUR KNITTED VEST FOR SUMMER   The knitted vest is a hard-working essential in your seasonless wardrobe and a must-have for those summer months when you need that extra layer on those chiller summer evenings, smartening up a work outfit or when the temperature drops. I would love to share with you…

All in the Details | Maddis Cardigan Navy

By Genevieve Sweeney | May 2, 2022

In the details.. More than just a navy cardigan with its flurry of tweeds in bright blue, ochre and green. “Cardigans are always cool. I often wear one over a jumpsuit or with jeans but after two years slouching around in the spare room, I’ve been feeling the need to smarten up. To feel a bit more…

These Are No Ordinary Walking Socks

By Genevieve Sweeney | April 25, 2022

Spring is finally here. It is National Walking Month this May and with bank holidays ahead of us, I am ready for walks and adventures surrounded by Spring blooms. Whether you are a fair-weather rambler, seasoned trekker, a daily dog walker or even a green-finger gardener – these are the ultimate socks for pure comfort, breathability and…

GS Knitwear Styled by GS Friends

By Genevieve Sweeney | April 1, 2022

Love to share with you, how our GS friends have been styling their GS knitwear this Spring. Kirsty @girlwithbellsandwhistles pairing the Maud Lambswool Cashmere sweater in Mint with Spring bright accessories, complementing the colourful tweeds of the Maud Sweater. Discover the Maud here.   Rachael @bubblyaquarius styles the Leslie Brushed Wool Sweater with lighter textured linen…

4 Top Tips to Care for your Knitwear

By Genevieve Sweeney | March 4, 2022

To keep your GS knitwear looking at its best and to make sure they are worn for many years to come, they need a little bit of simple maintenance from time to time. Here are my 4 TOP TIPS for Knitwear Care! 1. Let your GS knitwear rest in between wears and air them out, this will…

Sketches from my Design Table

By Genevieve Sweeney | February 27, 2022

Behind the scenes and inspiration behind my statement sweater, the Leyden. Sitting at the point where contemporary design and artisan craftsmanship meet. A fusion of colour exploration through the twisting of colourful marls, traditional intarsia knitting and geometric patterns inspired by 1930s woven textiles. Mark making, sketching and geometric placements. Striking marl colour blocks knitted using an…

Spreading Love & Raising for Charity

By Genevieve Sweeney | January 26, 2022

Telling someone you care shouldn’t happen just one day a year. Last year, I hand embroidered hearts on GS knitwear to raise money for a UK mental health charity and together with my wonderful customers we raised £260. This February, I hope to spread the love and raise more money through hearts for Mind Charity…

Meet the Maddis Cardigan

By Genevieve Sweeney | January 21, 2022

  A flurry of silk tweeds in colourful hues, encapsulated in a sumptuous melange lambswool cashmere. Meet the Maddis cardigan, the sister of the best-selling Maud sweater. Spun with responsible wool (RWS certified) and sustainably sourced cashmere (SFA certified) to ensure high animal welfare standards and minimise environmental impact. With its effortless boxy silhouette, the Maddis Cardigan is a modern…

The ultimate socks for warmth & sparkle

By Genevieve Sweeney | January 14, 2022

These socks are my secret weapon! Transforming a capsule wardrobe throughout the seasons whilst keeping you warm and cosy with a lightning touch of sparkle, meet the Sia long merino wool socks. Expertly twinning comfort and style, our Sia knee-high sock is perfect for adding a little sparkle and maximum warmth to your day. They…

The Ultimate Oversized Wool Scarf

By Genevieve Sweeney | January 3, 2022

The most versatile winter must-have, that effortlessly works with your everyday life, the GS Geometric oversized scarf.  Honestly, my geometric scarf does not leave my side from the moment I wake, throughout the working day and then finally cosying up on the sofa. It is a scarf that you bundle up in when heading out,…