Journal

Knitwear for Cocktails and Beyond…

By Genevieve Sweeney | November 28, 2022

I believe knitwear should take you seamlessly from day to night, whether drinks after work, dinner or cocktails with friends. That extra layer of warmth doesn’t distract from your evening look but gives a nonchalant, modern edge. Dress it up with that dramatic dress you don’t get to wear very often, then pair it down with…

Stroll down the River Thames | GS Menswear

By Genevieve Sweeney | November 21, 2022

A stroll down the River Thames to Richmond begins the GS menswear campaign. Styled by David, GreyFoxStyle paired GS with his sartorial wardrobe of independent British brands. Playful and unexpected, the GS signature marls create unique hues. I love the different moods evoked by these custom twists of colourful lambswool when styled against different textures. The…

British Made Sparkly Socks. Step into the factory

By Genevieve Sweeney | November 15, 2022

Whenever I visit my sock manufacturers, it’s like a sparkly colourful rainbow has hit the factory floor. A flurry of sparkle and colour fills the machines, from twisting yarns, knitting, washing and seaming. The artisans love this time of the season, with all the different manufacturing processes filled with sparkle and colour. Earlier this year,…

Time for Hibernation

By Genevieve Sweeney | November 9, 2022

Now the clocks have gone back and evenings darken, I embrace moments of calm and begin to hibernate. Connecting with my simple yet favourite things that connect and ground me, it’s not only in the evenings but also during those dark, chilly mornings or whilst working from home. I would love to share with you…

Collaboration with Little Beau Sheep

By Genevieve Sweeney | October 16, 2022

Caring for your Knitwear will keep your GS knitwear looking and feeling its best for years to come. Knitwear doesn’t have to be washed often; I only wash mine once or twice a year unless I spill my coffee, as I am a little clumsy. Also, hanging around with little kids taught me that spot-washing is…

For the Love of Wool | Scottish Yarn Mill

By Genevieve Sweeney | October 1, 2022

Wool is an incredible natural fibre, as you can tell from my collections, an integral part of GS designs. Last September, I had the opportunity to visit one of the oldest Scottish Yarn Mills by Loch Leven and spin my lambswool and cashmere yarn. I was the first visitor post covid- I was totally honoured.…

7 Moments that will never leave me..

By Genevieve Sweeney | September 27, 2022

Seven years ago, I launched Genevieve Sweeney. It has been an incredible journey to date, and I have experienced some beautiful moments. I would love to share with you seven moments that were real milestones for me during this rollercoaster ride of running a small business. Some are small, some are big, but as I…

Your GS Favourite | The Alva Cardigan

By Genevieve Sweeney | August 23, 2022

Two years ago, I launched the Alva cardigan; it quickly became a bestseller and a much-loved style! It has been incredible and honouring to receive photos and comments from customers about how the Alva cardigan has become a seasonless staple in their wardrobe.   “Never go anywhere without a Genevieve Sweeney cardigan” Dana, customer review who…

Garmology Podcast Interview – Founder Story

By Genevieve Sweeney | July 8, 2022

It’s not often you have the opportunity to look back and reflect on your journey to date. I thoroughly enjoyed chatting with @garmologypodcast during this podcast and such a wonderful opportunity to look back over the last 7 years with both highs and lows of running a fashion brand. Discussing first meetings with knitters in local pubs, hearing…

Summer Festival Socks – As seen on GS customers

By Genevieve Sweeney | June 30, 2022

With Glastonbury kicking off the festival season, I have loved receiving photos and sock/shoe selfies of customers wearing their GS socks at summer events! How amazing is this photo above of @justynamad3 in her Winnebago, styling the Sia merino wool long socks and Leven cardigan. Confirming that GS socks are stylish, fun, hardworking, supportive and comfortable socks for dancing day…

Summer Knitwear | GS Knitted Vest

By Genevieve Sweeney | May 30, 2022

HOW TO STYLE YOUR KNITTED VEST FOR SUMMER   The knitted vest is a hard-working essential in your seasonless wardrobe and a must-have for those summer months when you need that extra layer on those chiller summer evenings, smartening up a work outfit or when the temperature drops. I would love to share with you…

All in the Details | Maddis Cardigan Navy

By Genevieve Sweeney | May 2, 2022

In the details.. More than just a navy cardigan with its flurry of tweeds in bright blue, ochre and green. “Cardigans are always cool. I often wear one over a jumpsuit or with jeans but after two years slouching around in the spare room, I’ve been feeling the need to smarten up. To feel a bit more…