Journal

Introduction to our Spring/Summer 2024 Collection

By Genevieve Sweeney | April 14, 2024

Introducing our new summer regenerative-viscose knits: five pieces that I have designed to fit effortlessly into your summer wardrobe. I have always found it hard to pin down my summer wardrobe. I love dressing for the colder months, and always try to find a way to incorporate knitwear into my summer outfits. I like to…

The Benefits of Merino Wool Socks

By Genevieve Sweeney | April 8, 2024

A few weeks ago I wore a pair of my merino wool walking socks for a hike up the Black Mountains. The snow was up past my knees but my socks kept me warm and dry the entire walk. Although I am well versed in the benefits of merino wool, I was still amazed that…

Chatting Woodworking & Sustainability with Sophie Sellu aka Grain & Knot

By Genevieve Sweeney | March 30, 2024

Sophie Sellu creates beautifully crafted wooden objects for the kitchen and home under the moniker Grain & Knot. She uses reclaimed, storm-fallen or sustainably-sourced timber for her unique and instantly identifiable designs, including vases, brushes and decorative artwork. We caught up with Sophie to chat about her work, her focus on sustainability and how she…

Q&A with Air & Grace | Sock Collaboration

By Genevieve Sweeney | March 15, 2024

As part of an ongoing series sharing the stories of other slow and sustainable British brands, we caught up with Claire Burrows, the founder of footwear brand, Air & Grace. I met Claire at the start of my small business journey at a trade event supporting female founders in Berlin, Germany. Recently we have been…

Behind the Scenes with Genevieve

By Genevieve Sweeney | March 7, 2024

Welcome to the Genevieve Sweeney studio. We’ve been here for seven years now, located in the countryside on the border of Hertfordshire and Essex, and recently moved into our new studio – a unit in Grandey’s Place, a centre housing a wide range of craftspeople. You can read more about our local area in this…

Slow Living Series | Embracing Spring

By Genevieve Sweeney | February 29, 2024

This time of year always puts a spring in our step. Everyday, new signs of the season ahead appear: leaves unfurling on the trees, blossom buds opening, tulip shoots growing, lambs frolicking in fields. Nature is slowly awakening after its long winter sleep, and the days are gradually becoming longer, warmer and brighter. The vernal…

A Local Guide to Much Hadham, Hertfordshire

By Genevieve Sweeney | February 23, 2024

Surrounded by tumbling hills on the border of Hertfordshire and Essex is where you will find the Genevieve Sweeney studio. We made the move here seven years ago, leaving London behind to embrace the tranquillity of the countryside and the increased headspace it has given us. Although it took us 18 months to find a…

Chatting Slow Fashion & Beverages with Sam Binstead

By Genevieve Sweeney | February 17, 2024

Sam Binstead is a photographer and slow style advocate based in Sheffield (who frequently photographs our campaign imagery). Passionate about sustainable & ethical style, British brands and a good cup of coffee (or wine!), Sam champions independent businesses on his personal Instagram, while also serving up an impressive photography and videography portfolio (note – he…

Raising Money for Mind Charity with Hearts

By Genevieve Sweeney | February 1, 2024

Wear your heart on your sleeve (or your feet!) and help us to raise money for Mind this February. For the past three years, we have raised and donated money for Mind via Work for Good with our hearts campaign. 10% of all sales of our exclusive Valentines Edit and £5 for every embroidered heart…

Creating a Slow & Cosy Home with Martina Casonato aka The Venetian Pantry

By Genevieve Sweeney | January 30, 2024

Martina Casonato is a graphic designer based in North East London who has amassed over 40,000 followers who love to admire her beautiful home on Instagram. Using the moniker @thevenetianpantry, referencing her Italian heritage and her beautifully designed pantry, Martina shares glimpses of her Victorian terrace, talking through her design decisions and sharing the beautifully…

Red Socks: A Stylish Accent for Every Wardrobe

By Genevieve Sweeney | January 21, 2024

A quick way to add a pop of colour and effortless style to your capsule wardrobe is with one very simple accessory: a pair of red socks. A bold pop of red socks has been making a statement across both womenswear and menswear on the streets and on Instagram. This seemingly simple addition to your…

GS Core Values

By Genevieve Sweeney | January 14, 2024

Every stitch tells a story. We are devoted to the art of slow fashion with a seamless blend of tradition, innovation and sustainability at the heart. The Genevieve Sweeney brand ethos is to create unexpected knitwear that is forever practical, beautiful and responsibly made, and becomes a part of the wearer’s story.  The Genevieve Sweeney…