GS Journal

The Autumn Winter Collection has arrived

By Genevieve Sweeney | October 18, 2021

Introducing the GS AW21 collection: sweaters, cardigans and accessories that celebrate the beauty of natural wool with rich, warming hues and luxuriously cosy, tactile textures. We have all been spending a lot more time in our local surroundings these past couple of years, and it wasn’t until I started designing this season’s collection that I…

Behind the Scenes AW21 Campaign

By Genevieve Sweeney | October 1, 2021

Created by an All Weather Dream Team, the GS AW21 Campaign. I would love to share with you the behind the scenes of my latest photoshoot, set in Little Hadham close to my studio. A day like no other. It was suppose to be the one day of the week that it didn’t rain. It…

Step into the pages of my AW sketchbook

By Genevieve Sweeney | August 21, 2021

Pages from my sketchbook…    At the studio, I am in full preparation for the launch of my Autumn-Winter collection. Behind the scenes, I am organising last-minute details for the Autumn photoshoot, preparing for my production to arrive next week and getting ready to share all my hard work over the last nine months…  …

It starts with responsible fibres

By Genevieve Sweeney | July 29, 2021

When designing a piece of GS Knitwear, responsible design has always been at the heart of my collection. Every step is considered, from the origin of the raw fibre, the animals that produce it, the land it is grown on, the regenerative farming that puts back and restores biodiversity, and the final processes and finishes that create…

Made in the UK

By Genevieve Sweeney | June 30, 2021

Why is made in the UK so important to me, it is the craftsmanship, the communities and the people. Before launching GS I spent two years travelling the UK meeting artisan knitters, small family-run factories and yarn mills. I completely fell in love with their passion for craftsmanship, their dedication for quality, and the incredible knowledge…

Behind the Scenes | My Latest Photoshoot

By Genevieve Sweeney | June 2, 2021

Behind the scenes of my latest photoshoot. After nearly two years, it was a total joy bringing together the most fantastic team to showcasing my womenswear and menswear collection styled for Spring Summer 2021. I would love to share with you below a little video of our behind the scenes and my amazing team in…

GS Sock Subscription: Monthly treat for your feet

By Genevieve Sweeney | May 20, 2021

A few years ago, I received a message from a customer who’d been given a pair of my socks as a birthday present. I was thrilled to hear she was absolutely delighted with them, and that they were the most comfortable socks she’d ever worn. She also said that as a new year’s resolution, she’d…

Responsible Wool

By Genevieve Sweeney | April 28, 2021

From every yard of yarn spun, to every knitted stitch and each button turned, responsible design has always been at the heart of my collections. Since launching GS, wool has been at the centre of my collections and there is a great reason for it, not only is it a stunning fibre, it is NATURAL, RENEWABLE, RECYCLABLE & BIODEGRADABLE. It’s natural characteristics aren’t…

Maud Love | As seen on you

By Genevieve Sweeney | April 14, 2021

A confetti of colourful silk tweeds encapsulated in a sumptuous melange of heather pink and tonal soft grey, meet the Maud Pink. With hints of emerald green, bright red, yellow, royal blue and hot pink to name a few, who could you ever have thought a flurry of rainbow silk neps could bring such joy…

British Sheepskin slippers blue lambswool knit

GS British Knitted Slippers | Like walking on soft clouds…

By Genevieve Sweeney | February 14, 2021

Introducing the GS Knitted Mule Slipper with Hand Intarsia geometric knit pattern. Embracing slow fashion, heritage techniques, upcycling and sustainable processes throughout to create the perfect pair of slippers with luxurious style, longevity and ultimate comfort. Made in Britain.       Each pair of slippers is handcrafted from start to finish within the UK.…

More than an embroidered ♥️

By Genevieve Sweeney | February 7, 2021

Each month of February, I love to personalise GS Knitwear with a hand-embroidered heart. ♥️ The perfect addition to a February gift, whether it’s for a partner, a bestie, a parent, a sibling, a friend you’ve missed, a colleague, or someone who needs a little smile. Telling someone you care shouldn’t happen just one day a year. How…

observer magazine mens burgundy socks

ZIG A ZAG AH  | Statement Socks as seen in Observer Magazine & Elle Decoration

By Genevieve Sweeney | December 8, 2020

SOCKS THAT GIVE YOUR WARDROBE SOME ZIG A ZAG AH  Ready a little luxury to your trans-seasonal wardrobes, the GS statement Sigi sock is here to keep your feet stylish with undeniable comfort and quality. As seen this month in Elle Decoration, Guardian Online and the Observer Magazine Christmas Gift Guides. As seen in @elledecorationuk  “Best Gifts For Design…