Journal

Do you have any niggling questions about the Genevieve Sweeney brand? What is Genevieve’s background? What goes into the process of designing a new piece of knitwear? What is coming next? Read on for our all-encompassing interview with our founder. What inspired you to launch your own knitwear brand? Knitting has always been a part…

Therapeutic, peaceful and hypnotic. Hand knitting is a powerful hobby that brings people together, challenges the mind and allows you to express your creativity. I believe it has serious super powers! Over the last few years, since I launched the Genevieve Sweeney brand, I have met so many people all around the world who have…

Beautifully designed, thoughtfully crafted socks are one of the key products that we offer. Organic cotton socks and merino wool socks, sparkly socks and knee-high socks, walking socks and lounge socks – all keeping your toes nice and toasty while providing a little something extra to complete your outfit. If you’ve ever wanted to learn…

What to Plant in your Garden Now & Enjoy over Winter Summer is drawing to an end, and although our gardens may still be flourishing now, the flowers will soon fade away. I always think about planting for the seasons ahead, especially at the end of summer, but in the past I have never known…

Elsa Evelyn is a video creator who shares content across Instagram and TikTok themed around her passion of living a slower life, more connected with nature. Elsa’s beautiful, simple videos focus on wholesome activities such as wild swimming, foraging and walking barefoot, encouraging her viewers to spend more time outdoors. She also holds regular creative…

British summer seems to be blazing hot one day, wet and wild the next. The key to dressing for this unpredictable weather is layering, particularly with knitwear that you can pull on when the temperatures drop. I’ve previously discussed my outfit suggestions and layering ideas for summer events, but what about general day-to-day wear to…

Harlie Briggs is an artist who draws inspiration from nature for her distinctive paintings. Her original paintings are sold on Glassette and Domenica Marland, and she also sells prints, homeware and clothing adorned with her designs on her own website. Mother Nature is a huge inspiration for my GS designs, I felt a real synergy…

A love of and inspiration from nature is one of our core brand values, therefore supporting biodiversity in the UK is a natural choice.   At Genevieve Sweeney, we  care deeply about the environment. We are passionate about ensuring environmental responsibility across every stage of our manufacturing process, and believe in a slower paced side…

Summer dressing is tricky at the best of times, but especially for events such as weddings, festivals and parties. Our unpredictable weather means that it’s always sensible to have a piece of knitwear (and an umbrella!) with you, but blazing sunshine and lingering heat waves make it hard to plan your outfits.      …

The way we, as a nation, shop is broken. So many of us buy new clothes to alleviate boredom or for a rush of dopamine, without considering where those clothes come from, who makes them and where they will go when they no longer serve their purpose. The facts are terrifying: 92 million tonnes of…

Last week, I had the pleasure of sitting down with David, GreyFoxStyle, to chat all things menswear, style, and British-made. With his impeccable taste and attention to detail, David effortlessly embodies the essence of sartorial, timeless style. David has been a great supporter of my brand for many years, and I was honoured when he styled and modelled…

Meeting with with Sir Richard Branson and my Virgin Start Up Business Journey A couple of months ago, I had the extraordinary privilege of meeting Sir Richard Branson alongside fellow founders through Virgin Start Up. What an incredible experience, set in the new Virgin Hotel in Edinburgh, on the drive home  I reflected on the…