Enduring Style | Seasonless knitwear

Genevieve Sweeney encapsulates Slow Fashion. Fusing contemporary detail, heritage skills, British manufacturing and sustainable processes. The 2018 collection focuses on seasonless style, creating a multifunctional knitwear edit that will see your wardrobe for 365 days, whatever the weather. Modern classics and unique statement knits that are worn for years to come, styles you can rely on no…

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The First GS T-Shirt Collection

  Introducing the first GS Summer Tshirt Collection in a Limited Edition Zodiac Collection. A collaboration with Artist Joe La-Placa, who has brought together the Zodiac house with intricate hand-drawn details with a twist of humour and imagination.                 I met Joe 8 years ago whilst he was studying Illustration at…

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Sustainable Notes of Spring

As a British Designer, I have always focused on the sustainability of my collections from the herd to a jumper.  Sustainability in fibres, promoting local craftsmanship and ethical manufacturing has always been at the heart of GS Knitwear and I hope to illustrate how powerful making slow fashion choices can be. During the last year I have slowly moved…

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Drapers 30 Under 30 2018 | Next Generation

So thrilled and honoured to be selected in the @drapersonline #30under30 2018 new generation, alongside some incredibly talented individuals. After working in the Fashion Industry for 10 years, I am very proud to be supporting and promoting Slow Fashion, British manufacturing and heritage artisan skills. My passion for reinvigorating British heritage skills and contemporary design is embraced within the…

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Hosiery Heaven

The statement sock can truly transform an outfit. You can show your personality with a flash of lurex and give a modern edge to a pair of heels. Socks are the perfect way add a little pop colour or nod a seasonal trend such as mixing and clashing prints. Paired with trainers, velvet sandals, low sandals, flat…

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The First GS Childrens Collection

I am over the moon to be introducing to you the first GS Childrenswear collection! After 18 months of searching far and wide across the UK for a manufacturer to produce this collection, I have finally launched! Celebrating British manufacturing with innovative techniques and traditional skills, this collection embraces all things British from yarn sourcing…

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My Fashion Life | Drapers online

Knitwear designer Genevieve Sweeney founded her eponymous brand in 2015, after a career working with some of the most prestigious global designers. Inspired by heritage techniques, the brand manufactures entirely in the UK with a network of knitters ranged across the country. With stockists including Fortnum & Mason and Young British Designers, the jumpers retail…

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Tales of Jude | The Luxe Knit

Collaboration with one of my favourite bloggers, Tales of Jude based in Dublin, I absolutely love Judith’s style and love how she mixes textures and tonal hues together with a modern edge. I wanted to share with you my favourite images from her article “The Luxe Knit” featuring the Rea slouch jumper in Hurricane Blue. ”…

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As seen on Stylonylon

“I’m hoping you’ve already come across the super talented Genevieve Sweeney who makes fabulous knits in thoughtful shapes and textures that result in pieces that feel like something you’ll have forever. This knit has been practically welded to me while spring and winter battle it out. One of those pieces that you feel like knows you…

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As seen on Stylememos

“When spring isn’t playing ball, a lambswool sweater as soft and snug as this is a welcome friend” As seen on Stylememos, my lambswool Rea Jumper in Grey Melange. Love Alexa’s styling with a fresh white shirt, relaxed jeans and leather sliders…from work to weekend style. The Rea is spun from 100% lambswool in one…

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Mother’s Day Gift Guide

Wanting to go the extra mile this Mother’s Day? Get major offspring points with my round up of the best 5 gifts whatever your budget. 1. The only way to say “thank you for being the best”….sparkly socks made in Britain. 2. Pure Luxury with this accessory, that will never leave her side…..Merino Silk! 3.…

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Luxury Loungewear for that Off-Duty Style

The ultimate off-duty wardrobe, experience true comfort whilst indulging in the wonders of merino cashmere with my new loungewear collection. Introducing the Elsa set bringing nonchalant luxury style to lazy Sundays and work-at-home Mondays. Made in Britain and knitted in the finest Merino Cashmere, a wonderful blend which includes the softness and gentleness that cashmere…

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GS Stocked at Fortnum & Mason

Genevieve Sweeney, Premium British Knitwear stocked at Fortnum & Mason. I am incredibly proud and honoured to have my menswear and accessories collection stocked at Fortnum & Mason, such an iconically British store that truly support British manufacturing and heritage. Starting with AW16 menswear, including the Oban and Soar jumper..discover the collection on the menswear department…

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The colour of Love | Valentines Edit

Banish the January Blues and this frosty winter weather with our Valentines Edit. Bordeaux, crimson, poppy, blush and burnt cranberry…striking colours that will bring passion to your winter wardrobe this February. Whether you’re looking for a special treat for yourself or looking for that little something to say “I love you”, you’ll find that unique piece of…

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Vogue Brazil | Slow Fashion

Vogue Brazil features Genevieve Sweeney in “Un Novo Tempo”, January 2017. Celebrating slow fashion and discussing my passion for heritage skills and British manufacturing,  Vogue Brazil features my knitwear story and my love for Hand Intarsia knitting. Showcasing our Soar ecru jumper in Wool cashmere with rib and mesh stitch placement, made in Britain. Our…

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Syn Magazine | Limbo

Syn Magazine features our statement knitwear in their latest editorial “Limbo”. Showing that knitwear is more than just a jumper with our Gold textured flared jumpsuit. Made in Britain in a viscose linen blend   AW16 Elma textured jacquard Navy Trousers Merino Viscose blend in a straight cut style, made in Britain      …

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British GQ | Genevieve Sweeney

The GQ Edit features our Men’s knitwear in British GQ December Issue Celebrating the revamp of Fortnum & Mason menswear department, GQ, The Style Manual selected their Edit for the season. Sport Luxe : Oban Textured Stripe Jumper in a merino cotton blend, Silver Grey. Made in Britain £180 Weekend : Soar Mesh Rib Textured…

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How Knitwear became “It” wear | Stella Magazine

Thank you, Emily Cronin at Stella magazine, The Sunday Telegraph for featuring our Leithen Hand Intarsia cashmere jumper in “How Knitwear became “It” wear” feature. “Genevieve Sweeney creates complex geometric intarsias in alluring colour combinations” Celebrating Slow Fashion with contemporary designs and traditional heritage techniques, knitted and finished by hand. Hand Intarsia is a traditional…

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Gifts for Her | Christmas

THE GS CHRISTMAS EDIT | GIFTS FOR HER Something Lurex, Cosy Knitwear and Luxury Stocking Fillers, our Christmas Edit will help you find the perfect gift for her whatever your budget. Christmas Party Sweaters with lurex and sparkle that will become her go-to statement piece in your winter wardrobe       Cosy jumpers to…

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Gifts for Him | Christmas

The GS Christmas Edit | Gifts for Him From sartorial knitwear to premium stocking fillers, discover our edit of Christmas gifts for him. Stylish Christmas Sweaters that will become that go-to piece in your everyday wardrobe. Stocking Fillers for the discerning modern man Personalised Gifts to add that little something special Monogram your knitwear with…

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Joshua Osborn X GS Collaboration

Joshua Osborn is a London based artist specialising in line drawing. His illustrated reportage gives a powerful energy to balanced forms, subtle marks and expression in lines. You can find Joshua’s work in publications such as The-Out-Net and ShowStudio.   Joshua and I came together for a collaboration in time for my first Pop Up Shop at…

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Clerkenwell London | The Gold Room

Clerkenwell London is one of the most inspirational concept stores in London, curating niche designers, creatives’ and artisans to celebrate innovation and craftsmanship combining with unusual curiosities. This is a space I could easily spend all day exploring,  savouring good coffee, testing the wine library, enjoying fine dining in 155 Bar & Kitchen, unexpected martinis…

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Tales of Jude

Thank you to Tales of Jude for featuring our Arin brushed mohair jumper in the latest blog post “Wardrobe Basics: The Genevieve Sweeney Knit”   THE LOOK “The sweater is a midnight shade of navy so quite dark. I was going to wear it with blue denim (which looks amazing) but decided to try a navy…

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