Year: 2018

Statement Sparkly Socks

By Genevieve Sweeney / December 14, 2018 /

How to add a bit of sparkle and glitter to your favourite pair of shoes this party season. The GS sparkly socks create instant glamour and uplift any shoe, from towering heels, brogues and trainers. As its Christmas, I am sporting a little sparkle and feather with striking patterns and colour pops. Perfect to add…

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How to style Cosy Jumpers & Sequins

By Genevieve Sweeney / December 5, 2018 /

Statement sweaters that you’ll be wearing long after the 12 days of Christmas. Colourful geometrics, sparkly knits and cosy cables, wear now layered over sequins then pair down with denim in the new year. Discover the GS Festive Knit Edit below really for the party season.   Chunky oversized roll neck sweaters and cosy cable…

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Grey Cosy wool Jumper Cable

The Ultimate Grey Cosy Knit | Stylonylon

By Genevieve Sweeney / November 27, 2018 /

THE ULTIMATE CABLE GREY JUMPER           As seen on Stylonylon, “the perfect grey cosy”. Elevate your everyday wardrobe with the Wroxton cable grey lambswool jumper. A relaxed silhouette with yoke neckline and all over cable and purl stitch detail. Made in Oxfordshire, knitted in the softest and most sumptuous grey melange lambswool. Shop the…

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The Gift That Keeps On Giving | Luxury GS Sock Subscription

By Genevieve Sweeney / November 18, 2018 /

The Christmas gift of socks is a tradition we just can’t live without. And let’s face facts, these are no ordinary socks So this year, why not gift the gift that keeps on giving, every month to be exact.   Introducing the GS Sock Subscription, choose between one to three pairs of socks to be conveniently delivered to…

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Roll Up | How to style the Roll Neck Jumper

By Genevieve Sweeney / October 23, 2018 /

As crisp autumn days are upon us and cold dark evenings draw in, there is nothing more I like best that cosying up in a roll neck jumper to shield away from the cold chill. A knitwear piece that is effortless, protective against the winter winds, chunky and cosy or fine and delicate, there are…

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Hosiery Heaven | Men’s Street Style

By Genevieve Sweeney / September 12, 2018 /

How to style your socks this Autumn/Winter Inspired by sartorial wardrobes across the global. Sartorial style starts from the feet up. A refined accessory for the modern man and sometimes the perfect way to show your character and a seasonal colour update through your capsule wardrobe. From bold colours to striking patterns, effortlessly worn with sneakers,…

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Hosiery Heaven | Women’s Street Style

By Genevieve Sweeney / August 25, 2018 /

How to style your socks this autumn Inspired by my favourite street style looks across the globe. For years I have been favouriting a sparkly sock with almost every shoe, transforming an everyday look with a luxe modern twist. Whether you’re adding a flash of colour peeking from your boots, transitioning from your favourite summer sandals into…

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Cardigan Love

By Genevieve Sweeney / July 19, 2018 /

Cardigans are the rare combination of being both comfortable and stylish. They’re perfect for layering and can be shrugged on and off without fear of ever-changing temperatures, whether at work, play or home.   The easiest knitwear piece to wear styled over a Tshirt and jeans or tucked into tailored trousers or a high waist…

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Meet the British Knitwear Designer

Meet The Designer | Part One

By Genevieve Sweeney / July 13, 2018 /

Introducing the Meet the Designer Series, where I share with you my journey of GS, my studio space and generally just a little info more about me! Over the next 3 blog series, I hope to give you more of an insight into the GS world, how I design the collections, who I work with…

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Effortless Airport Style

By Genevieve Sweeney / June 25, 2018 /

As the summer holiday countdown begins, I wanted to share with your my airport style hacks that will keep you feeling comfortable and looking stylish from the start to the end of your journey. Earlier this year I had wonderful feedback from a client about the GS knitwear she wears when travelling for work. “They are…

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Pebble Magazine | 7 eco friendly swaps Summer Tshirt

By Genevieve Sweeney / June 14, 2018 /

  As seen in Pebble Magazines “7 Eco-Friendly Swaps for your Summer Holiday” the GS Tshirt!   Featuring the first GS Summer Tshirt Collection in a Limited Edition Zodiac Collection. The white cotton t-shirts have been knitted and constructed in Nottingham at a family run factory, ensuring the highest quality heavy cotton. The t-shirts are easy to…

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Father’s Day | Gift Edit

By Genevieve Sweeney / June 3, 2018 /

It’s always hard to buy the big man in your life a gift when he owns most things! That’s why I believe in gifting something unique, thoughtful and unexpected, that he is sure to love. As it’s Father’s Day on 17 June and I have got together the must-have GS Father’s Day Edit, for all…

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Stylonylon wearing GS Zodiac Tshirt Kids and Adults

The British T-shirt | Saving British Manufacturing

By Genevieve Sweeney / May 30, 2018 /

When you hear such sad news and you want to make a difference! This year I have been incredibly excited to have worked closely with a British Tshirt Manufacturer based in Nottingham established over 70 years ago. Last week they have informed me that they will be closing their doors on 3rd July as there fabric dyers based nearby…

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She Can She Did Interview Genevieve Sweeney

She Can She Did Interview | A spotlight on Genevieve Sweeney

By Genevieve Sweeney / May 22, 2018 /

Last week I sat down with the wonderful Fiona, founder of the inspiring Female Entrepreneur platform She Can She Did. One of the most enjoyable and relaxing interviews of my career so far, was with Fi last week. We chatted for nearly 2 hours about all things Slow Fashion, Brexit, Cashflow as well as my…

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Enduring Style | Seasonless knitwear

By Genevieve Sweeney / May 7, 2018 /

Genevieve Sweeney encapsulates Slow Fashion. Fusing contemporary detail, heritage skills, British manufacturing and sustainable processes. The 2018 collection focuses on seasonless style, creating a multifunctional knitwear edit that will see your wardrobe for 365 days, whatever the weather. Modern classics and unique statement knits that are worn for years to come, styles you can rely on no…

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British GQ | The 10 Best Menswear Items This Week

By Genevieve Sweeney / April 19, 2018 /

  As seen in British GQ, “The 10 Best Menswear Items This Week”. The Lennon lambswool hand intarsia Jumper. “ The perfect balance of everyday wear with a streak of fun.” Handcrafted in the Scottish Borders in a striking lambswool geometric.     Discover the Lennon Mens Jumper here. 

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white tshirt with zodiac print

The First GS T-Shirt Collection

By Genevieve Sweeney / April 19, 2018 /

  Introducing the first GS Summer Tshirt Collection in a Limited Edition Zodiac Collection. A collaboration with Artist Joe La-Placa, who has brought together the Zodiac house with intricate hand-drawn details with a twist of humour and imagination.                 I met Joe 8 years ago whilst he was studying Illustration at…

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Hosiery Heaven | As seen in Country and Townhouse

By Genevieve Sweeney / April 14, 2018 /

  “This month I’ll be…subscribing for a monthly delivery of surprise socks” I was over the moon to have my GS Sock Subscription featured in Country and Townhouse Magazine in the Editors Column, April Edition.   Elevate your everyday look with a pop of colour or a striking statement sock. There are so many ways to style the…

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Elle UK Magazine Fashion Editional Cashmere Jumper

Elle UK Magazine | Leithen Cashmere Jumper Hand Intarsia

By Genevieve Sweeney / March 20, 2018 /

  What an incredible editorial by Elle Magazine UK, featuring the GS Leithen Hand Intarsia Jumper. I love the energy, fun and movement in this shoot. Featuring one of my original hand intarsias, the Leithen cashmere jumper. The perfect spring style in striking geometrics of chevron colour blocks on the chest and sleeves. Discover the…

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Menswearstyle | On Trend Ways to Wear Knitwear

By Genevieve Sweeney / March 10, 2018 /

Thank you to for featuring the GS Menswear Collection this month in “Discover February 2018’s Coolest Stuff” & “On Trend Ways to wear Knitwear”   “We recently stumbled across Genevieve Sweeney knitwear and were blown away by the quality and strikingly cool designs on offer. Genevieve launched her eponymous knitwear brand in 2015 and it…

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Sustainable Notes of Spring

By Genevieve Sweeney / February 24, 2018 /

As a British Designer, I have always focused on the sustainability of my collections from the herd to a jumper.  Sustainability in fibres, promoting local craftsmanship and ethical manufacturing has always been at the heart of GS Knitwear and I hope to illustrate how powerful making slow fashion choices can be. During the last year I have slowly moved…

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Drapers 30 Under 30 2018 | Next Generation

By Genevieve Sweeney / February 6, 2018 /

So thrilled and honoured to be selected in the @drapersonline #30under30 2018 new generation, alongside some incredibly talented individuals. After working in the Fashion Industry for 10 years, I am very proud to be supporting and promoting Slow Fashion, British manufacturing and heritage artisan skills. My passion for reinvigorating British heritage skills and contemporary design is embraced within the…

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Mens Apres Ski Style

Apres Ski Style | GS Style Edit

By Genevieve Sweeney / January 30, 2018 /

Icey mountain air, cosy colourful knits and hot mulled wine….must be ski season! Time to show off your statement knitwear off piste! Here is a GS Style Edit of must-have knitwear during your time on and off the mountain slopes, as I totally believe it is the best time to embrace clashing patterns and contrast…

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Personalised Sparkly Stripe Socks

Hosiery Heaven

By Genevieve Sweeney / January 17, 2018 /

[vc_row][vc_column][vc_column_text]The statement sock can truly transform an outfit. You can show your personality with a flash of lurex and give a modern edge to a pair of heels. Socks are the perfect way add a little pop colour or nod a seasonal trend such as mixing and clashing prints. Paired with trainers, velvet sandals, low sandals, flat…

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Childrens fashion Kensignton and Chelsea

Kensington & Chelsea Magazine | GS Childrenswear

By Genevieve Sweeney / January 6, 2018 /

As seen in the Kensington & Chelsea Magazine, the GS Kids Collection in “Winter Warmers”     Introducing the Leyre merino wool jumper reimagining animal print with a playful alpaca illustration. Made in Britain in a machine washable merino wool, this jumper has been seamlessly knitted to allow movement and comfort to the wearer. A…

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