Luxury Womens Sock Gift Set

GS Christmas Gift Guide

The GS Christmas Shop is now open! From statement sparkly knitwear to sartorial styles and little luxuries, GS has the perfect gift for him, for her, for the kids or for the Christmas stocking!               Christmas Gifts for Her Shop Here               Christmas…

Red Lambswool Kids Scarf and Beanie

The First GS Childrens Collection

I am over the moon to be introducing to you the first GS Childrenswear collection! After 18 months of searching far and wide across the UK for a manufacturer to produce this collection, I have finally launched! Celebrating British manufacturing with innovative techniques and traditional skills, this collection embraces all things British from yarn sourcing…

Knitwear Designer Drapers Online

My Fashion Life | Drapers online

Knitwear designer Genevieve Sweeney founded her eponymous brand in 2015, after a career working with some of the most prestigious global designers. Inspired by heritage techniques, the brand manufactures entirely in the UK with a network of knitters ranged across the country. With stockists including Fortnum & Mason and Young British Designers, the jumpers retail…

Lambswool Blue Jumper DublinBlogger

Tales of Jude | The Luxe Knit

Collaboration with one of my favourite bloggers, Tales of Jude based in Dublin, I absolutely love Judith’s style and love how she mixes textures and tonal hues together with a modern edge. I wanted to share with you my favourite images from her article “The Luxe Knit” featuring the Rea slouch jumper in Hurricane Blue. ”…

style inspiration menswear mick jagger

British Icons in Knit | Mens Style

Taking inspiration of British Icons who have shaped the menswear fashion industry throughout the last few decades. These sartorial silhouettes will never go out of style, a reason why we should invest in timeless knitwear that becomes a staple in your everyday wardrobe through out the seasons. Shop the edit of our knitwear style icons…

jacquard dress copper made in britain

Introducing Autumn Winter 2017: Womenswear

Autumn Winter 2017 begins with Genevieve’s fascination with mark making, focusing on faded and repeating traditional patterns engraved onto thatched cottages that surround the GS studio in Clavering, Essex. The term Pargetting, originating from the 15th century in the East of England, is created by inscribing and carving repeated patterns by hand into the exterior…

BTS Genevieve Sweeney Womenswear

Behind the Scenes Autumn Winter 17

The photoshoot is one of my favourite moments of bringing the collection together, not only does it mean I have to stop knitting (even if it is 4am the morning of the shoot) but I have the chance to work with the most amazing team! The AW17 collection was inspired by mark making, focusing on faded…

Knitwear Innovation Printing Sweater

Innovative Knitwear | Digital Printing

A year ago, I discovered Faering a company based in the Midlands who specialise in luxury digital textile printing including fabrics such as knitwear. This innovative technology caught my eye as I could see it as a great vehicle for brands to use it as an up cycling method for an unsold stock as you can…

cotton manufacturing

Innovative Knitwear | Cotton Spinning

Sustainability is always in the fore front of my mind when designing a collection. When I worked for international brands that manufactured across the world I became very aware of the carbon foot print of a garment, from the pollution of water, the wastage of fabrics to the footprint of postage when sending prototypes from…

Metallic Geometric intarsia jumper

S Magazine Front Cover | Racing Silks

“Luxe fabrics turn heads at Newmarket” As seen on the front cover of S Magazine, the Edin lurex hand intarsia jumper. What an incredible fashion editorial set at the Newmarket Races. The Edin is knitted in the Scottish Borders by a highly skilled hand intarsia knitter, taking up to 8 hours to knit the front…

Stylonylon wears ecru jumper made in Britain

As seen on Stylonylon

“I’m hoping you’ve already come across the super talented Genevieve Sweeney who makes fabulous knits in thoughtful shapes and textures that result in pieces that feel like something you’ll have forever. This knit has been practically welded to me while spring and winter battle it out. One of those pieces that you feel like knows you…

lambswool grey slouch sweater

As seen on Stylememos

“When spring isn’t playing ball, a lambswool sweater as soft and snug as this is a welcome friend” As seen on Stylememos, my lambswool Rea Jumper in Grey Melange. Love Alexa’s styling with a fresh white shirt, relaxed jeans and leather sliders…from work to weekend style. The Rea is spun from 100% lambswool in one…

british knitwear design

Mother’s Day Gift Guide

Wanting to go the extra mile this Mother’s Day? Get major offspring points with my round up of the best 5 gifts whatever your budget. 1. The only way to say “thank you for being the best”….sparkly socks made in Britain. 2. Pure Luxury with this accessory, that will never leave her side…..Merino Silk! 3.…

Loungewear set merino cashmere copper orange scarf

Luxury Loungewear for that Off-Duty Style

The ultimate off-duty wardrobe, experience true comfort whilst indulging in the wonders of merino cashmere with my new loungewear collection. Introducing the Elsa set bringing nonchalant luxury style to lazy Sundays and work-at-home Mondays. Made in Britain and knitted in the finest Merino Cashmere, a wonderful blend which includes the softness and gentleness that cashmere…

Geometric Hand Intarsia Jumper Modern Heritage

My first front cover | S Magazine

What an incredible moment to see my knitwear on the front cover of S Magazine this weekend! The front cover showcasing the Edin Hand Intarsia cashmere jumper geometric jumper knitted in 100% cashmere in the Scottish Borders and Elsa metallic jacquard lounge trousers in a merino cashmere blend, knitted in Britain. My gold Alina dress and Aurora…

Melt their sparkly hearts this Valentines

Sparkly hearts are the best hearts, discover our special edition Valentine’s socks. Whether you’re looking for a treat for yourself this February or a cute gift for a loved one… The difficult question is….micro or geo hearts? Solline Geometric Heart Grey cotton, silk tweed blend with a contrast Bright Red Heart with gold lurex Solline Micro…

Genevieve Sweeney Fortnum & Mason British Knitwear

GS Stocked at Fortnum & Mason

Genevieve Sweeney, Premium British Knitwear stocked at Fortnum & Mason. I am incredibly proud and honoured to have my menswear and accessories collection stocked at Fortnum & Mason, such an iconically British store that truly support British manufacturing and heritage. Starting with AW16 menswear, including the Oban and Soar jumper..discover the collection on the menswear department…

Capsule Winter Wardrobe British Knitwear Rollneck

Tales of Jude | Capsule Winter Wardrobe

Thank you to Tales of Jude for featuring Genevieve Sweeney Arisa Rollneck jumper in her latest blog “Capsule Winter Wardrobe” THE LOOK “Recently I’ve been living in this rollneck sweater from one of my favourite designers Genevieve Sweeney. I admire her so much for what she has achieved in the British fashion industry, her make it happen attitude…

The colour of Love | Valentines Edit

Banish the January Blues and this frosty winter weather with our Valentines Edit. Bordeaux, crimson, poppy, blush and burnt cranberry…striking colours that will bring passion to your winter wardrobe this February. Whether you’re looking for a special treat for yourself or looking for that little something to say “I love you”, you’ll find that unique piece of…

Red Cashmere Sweater Hand Intarsia

The Art of Slow Fashion | Hand Intarsia

 When visiting the Scottish Borders to buy an old knitting machine for my studio, I met David a Hand Intarsia knitter who had worked for a renowned Knitwear Manufacturer until the 1990s when factories in the Borders started closing down and manufacturing moved to China.   I was so saddened and frustrated that so many highly skilled…

Vogue Brazil Cosy winter jumper

Vogue Brazil | Slow Fashion

Vogue Brazil features Genevieve Sweeney in “Un Novo Tempo”, January 2017. Celebrating slow fashion and discussing my passion for heritage skills and British manufacturing,  Vogue Brazil features my knitwear story and my love for Hand Intarsia knitting. Showcasing our Soar ecru jumper in Wool cashmere with rib and mesh stitch placement, made in Britain. Our…

Gold Jumpsuit Partywear

Syn Magazine | Limbo

Syn Magazine features our statement knitwear in their latest editorial “Limbo”. Showing that knitwear is more than just a jumper with our Gold textured flared jumpsuit. Made in Britain in a viscose linen blend   AW16 Elma textured jacquard Navy Trousers Merino Viscose blend in a straight cut style, made in Britain      …

British GQ | Genevieve Sweeney

The GQ Edit features our Men’s knitwear in British GQ December Issue Celebrating the revamp of Fortnum & Mason menswear department, GQ, The Style Manual selected their Edit for the season. Sport Luxe : Oban Textured Stripe Jumper in a merino cotton blend, Silver Grey. Made in Britain £180 Weekend : Soar Mesh Rib Textured…

A personal touch this Christmas | Christmas Gift Guide

Looking for that special present this Christmas with a personal touch? Discover our monogrammed knitwear from stocking fillers to timeless statement jumpers, customise your Christmas gift with up to three initials.  Selene Argyle Sparkly Sock, made in Britain Davin Hand Intarsia Cashmere Jumper, Made in the Scottish Borders Rea Lambswool Slouch Jumper in Poppy Melange, made…

How Knitwear became “It” wear | Stella Magazine

Thank you, Emily Cronin at Stella magazine, The Sunday Telegraph for featuring our Leithen Hand Intarsia cashmere jumper in “How Knitwear became “It” wear” feature. “Genevieve Sweeney creates complex geometric intarsias in alluring colour combinations” Celebrating Slow Fashion with contemporary designs and traditional heritage techniques, knitted and finished by hand. Hand Intarsia is a traditional…

Gifts for Her | Christmas

THE GS CHRISTMAS EDIT | GIFTS FOR HER Something Lurex, Cosy Knitwear and Luxury Stocking Fillers, our Christmas Edit will help you find the perfect gift for her whatever your budget. Christmas Party Sweaters with lurex and sparkle that will become her go-to statement piece in your winter wardrobe       Cosy jumpers to…

Gifts for Him | Christmas

The GS Christmas Edit | Gifts for Him From sartorial knitwear to premium stocking fillers, discover our edit of Christmas gifts for him. Stylish Christmas Sweaters that will become that go-to piece in your everyday wardrobe. Stocking Fillers for the discerning modern man Personalised Gifts to add that little something special Monogram your knitwear with…

Genevieve Sweeney Boucle Unisex Sweater

Kat got the cream | Boucle Up

Kat got the cream wearing our Aaron unisex raglan jumper in a merino mohair boucle yarn. Beautifully textured yarn, very lightweight with contrast clean trims. Hand knitted in Britain. “You all know by now what a sucker I am for navy and I felt drawn to something of the faux fur effect you almost get with…

Fashion Illustration Knitwear

Joshua Osborn X GS Collaboration

Joshua Osborn is a London based artist specialising in line drawing. His illustrated reportage gives a powerful energy to balanced forms, subtle marks and expression in lines. You can find Joshua’s work in publications such as The-Out-Net and ShowStudio.   Joshua and I came together for a collaboration in time for my first Pop Up Shop at…

Clerkenwell London | The Gold Room

Clerkenwell London is one of the most inspirational concept stores in London, curating niche designers, creatives’ and artisans to celebrate innovation and craftsmanship combining with unusual curiosities. This is a space I could easily spend all day exploring,  savouring good coffee, testing the wine library, enjoying fine dining in 155 Bar & Kitchen, unexpected martinis…

Tales of Jude

Thank you to Tales of Jude for featuring our Arin brushed mohair jumper in the latest blog post “Wardrobe Basics: The Genevieve Sweeney Knit”   THE LOOK “The sweater is a midnight shade of navy so quite dark. I was going to wear it with blue denim (which looks amazing) but decided to try a navy…

Campaign for Wool | Wool Week 2016

Campaign for Wool was launched in 2010 by HRH, The Prince of Wales as patron of the campaign, with the aim to educate and engage the consumer about the benefits of wool and reverse the decline of the wool industry. This week, 10th-16th October marks Wool Week UK. Why should we choose wool? Wool is…

GS Made in Britain | Buy British Day

Saturday 1st October is Buy British Day! Why should we buy and support British made knitwear?  As a British designer who manufactures in the UK, I was not only drawn to the luxuriously spun yarns, high-quality manufacturing and attention to detail. It was the precision and the knowledge that a knitted garment would become a…

Crash Magazine | Eternal Youth

Crash Magazine features Genevieve Sweeney Edna plush stripe jumper in Eternal Youth editorial. A digital exclusive fashion story with a beautiful autumnal feel. The Edna jumper: textured stripe placement, a broad velvety plush stripe block with subtle sheer stripe placement, a slim fit silhouette. Made in Britain. Available via our E-shop   Stylist @marina_german_ Photographer…

Schon! Magazine | Treadmill Boogies

Schon! Magazine features Genevieve Sweeney’s AW16 Erin Roll Neck Jumper in the editorial “Treadmill Boogies”. Sportswear styling with well-known brands, such as Adidas, Puma and Fila gives a dynamic editorial with our textural knitwear. The Erin jumper knitted in Britain with a wool polyamide blend with contrast stripe on trims. Available via our e-shop in Off white…

Autumn Winter 2016 Inspiration

Arising from the designer’s exploration and personal experiences, Autumn/Winter 2016 creates a sense of intrigue and brings wonder to knitwear. The collection is integral to Genevieve’s aesthetics and explores the juxtapositions between androgynous silhouettes and femininity, structure and fluidity, and heritage and innovation. This is undoubtedly a collection of contrasts. Autumn/Winter 2016 is inspired by…

STREETS Magazine | ‘I Wonder Why’

Streets Magazine Editorial  ‘I wonder why’ Featuring Genevieve Sweeney AW16 knitwear, Elja Engineered Rib Merino Cashmere Jumper Luxurious staples for your AW16 wardrobe in a soft merino cashmere melange blend.Slightly oversized fit to create this casual style for everyday wear. Made in Britain using the finest Italian yarn. Engineered rib stitches create diagonal strokes across the chest…

North Distrist | Huf Magazine

North District Editorial Huf Magazine  Featuring Genevieve Sweeney knitwear, Arisa metallic fleck roll neck jumper and textured Crochet dress [vimeo id=”175809242″ align=”center” mode=”normal” autoplay=”yes”]   Credits: Photographer: Laurids Jensen Cinematographer: Nicolas Heitz Stylist: Sarah Stalder Makeup: Natalija Matkovic Hair: Laura Todd Models: Zandre du Plessis @ Elite Models London, Brynja @ Nevs Models London and Antonino @…