Father’s Day | Gift Edit

It’s always hard to buy the big man in your life a gift when he owns most things! That’s why I believe in gifting something unique, thoughtful and unexpected, that he is sure to love. As it’s Father’s Day on 17 June and I have got together the must-have GS Father’s Day Edit, for all…

Enduring Style | Seasonless knitwear

Genevieve Sweeney encapsulates Slow Fashion. Fusing contemporary detail, heritage skills, British manufacturing and sustainable processes. The 2018 collection focuses on seasonless style, creating a multifunctional knitwear edit that will see your wardrobe for 365 days, whatever the weather. Modern classics and unique statement knits that are worn for years to come, styles you can rely on no…

white tshirt with zodiac print

The First GS T-Shirt Collection

  Introducing the first GS Summer Tshirt Collection in a Limited Edition Zodiac Collection. A collaboration with Artist Joe La-Placa, who has brought together the Zodiac house with intricate hand-drawn details with a twist of humour and imagination.                 I met Joe 8 years ago whilst he was studying Illustration at…

blue cashmere womens spring knitwear hand intarsia

Sustainable Notes of Spring

As a British Designer, I have always focused on the sustainability of my collections from the herd to a jumper.  Sustainability in fibres, promoting local craftsmanship and ethical manufacturing has always been at the heart of GS Knitwear and I hope to illustrate how powerful making slow fashion choices can be. During the last year I have slowly moved…

Drapers 30 under 30

Drapers 30 Under 30 2018 | Next Generation

So thrilled and honoured to be selected in the @drapersonline #30under30 2018 new generation, alongside some incredibly talented individuals. After working in the Fashion Industry for 10 years, I am very proud to be supporting and promoting Slow Fashion, British manufacturing and heritage artisan skills. My passion for reinvigorating British heritage skills and contemporary design is embraced within the…

Mens Apres Ski Style

Apres Ski Style | GS Style Edit

Icey mountain air, cosy colourful knits and hot mulled wine….must be ski season! Time to show off your statement knitwear off piste! Here is a GS Style Edit of must-have knitwear during your time on and off the mountain slopes, as I totally believe it is the best time to embrace clashing patterns and contrast…

Personalised Sparkly Stripe Socks

Hosiery Heaven

The statement sock can truly transform an outfit. You can show your personality with a flash of lurex and give a modern edge to a pair of heels. Socks are the perfect way add a little pop colour or nod a seasonal trend such as mixing and clashing prints. Paired with trainers, velvet sandals, low sandals, flat…

Personalised Christmas Gifts

A Personalised Christmas gift…..

Thinking of adding a little personal touch to your Christmas gifts this year, did you know I offer an exclusive monogram service for £5? From cosy wool socks, kids playful alpaca prints to statement hand intarsias, sometimes personalisation is whats needed to make a present that bit more special.   Our sparkly socks have been highly coveted…

Luxury Womens Sock Gift Set

GS Christmas Gift Guide

The GS Christmas Shop is now open! From statement sparkly knitwear to sartorial styles and little luxuries, GS has the perfect gift for him, for her, for the kids or for the Christmas stocking!               Christmas Gifts for Her Shop Here               Christmas…

Red Lambswool Kids Scarf and Beanie

The First GS Childrens Collection

I am over the moon to be introducing to you the first GS Childrenswear collection! After 18 months of searching far and wide across the UK for a manufacturer to produce this collection, I have finally launched! Celebrating British manufacturing with innovative techniques and traditional skills, this collection embraces all things British from yarn sourcing…

Knitwear Designer Drapers Online

My Fashion Life | Drapers online

Knitwear designer Genevieve Sweeney founded her eponymous brand in 2015, after a career working with some of the most prestigious global designers. Inspired by heritage techniques, the brand manufactures entirely in the UK with a network of knitters ranged across the country. With stockists including Fortnum & Mason and Young British Designers, the jumpers retail…

Lambswool Blue Jumper DublinBlogger

Tales of Jude | The Luxe Knit

Collaboration with one of my favourite bloggers, Tales of Jude based in Dublin, I absolutely love Judith’s style and love how she mixes textures and tonal hues together with a modern edge. I wanted to share with you my favourite images from her article “The Luxe Knit” featuring the Rea slouch jumper in Hurricane Blue. ”…

style inspiration menswear mick jagger

British Icons in Knit | Mens Style

Taking inspiration of British Icons who have shaped the menswear fashion industry throughout the last few decades. These sartorial silhouettes will never go out of style, a reason why we should invest in timeless knitwear that becomes a staple in your everyday wardrobe through out the seasons. Shop the edit of our knitwear style icons…

BTS Genevieve Sweeney Womenswear

Behind the Scenes Autumn Winter 17

The photoshoot is one of my favourite moments of bringing the collection together, not only does it mean I have to stop knitting (even if it is 4am the morning of the shoot) but I have the chance to work with the most amazing team! The AW17 collection was inspired by mark making, focusing on faded…

Knitwear Innovation Printing Sweater

Innovative Knitwear | Digital Printing

A year ago, I discovered Faering a company based in the Midlands who specialise in luxury digital textile printing including fabrics such as knitwear. This innovative technology caught my eye as I could see it as a great vehicle for brands to use it as an up cycling method for an unsold stock as you can…

cotton manufacturing

Innovative Knitwear | Cotton Spinning

Sustainability is always in the fore front of my mind when designing a collection. When I worked for international brands that manufactured across the world I became very aware of the carbon foot print of a garment, from the pollution of water, the wastage of fabrics to the footprint of postage when sending prototypes from…

Metallic Geometric intarsia jumper

S Magazine Front Cover | Racing Silks

“Luxe fabrics turn heads at Newmarket” As seen on the front cover of S Magazine, the Edin lurex hand intarsia jumper. What an incredible fashion editorial set at the Newmarket Races. The Edin is knitted in the Scottish Borders by a highly skilled hand intarsia knitter, taking up to 8 hours to knit the front…

Stylonylon wears ecru jumper made in Britain

As seen on Stylonylon

“I’m hoping you’ve already come across the super talented Genevieve Sweeney who makes fabulous knits in thoughtful shapes and textures that result in pieces that feel like something you’ll have forever. This knit has been practically welded to me while spring and winter battle it out. One of those pieces that you feel like knows you…

lambswool grey slouch sweater

As seen on Stylememos

“When spring isn’t playing ball, a lambswool sweater as soft and snug as this is a welcome friend” As seen on Stylememos, my lambswool Rea Jumper in Grey Melange. Love Alexa’s styling with a fresh white shirt, relaxed jeans and leather sliders…from work to weekend style. The Rea is spun from 100% lambswool in one…

british knitwear design

Mother’s Day Gift Guide

Wanting to go the extra mile this Mother’s Day? Get major offspring points with my round up of the best 5 gifts whatever your budget. 1. The only way to say “thank you for being the best”….sparkly socks made in Britain. 2. Pure Luxury with this accessory, that will never leave her side…..Merino Silk! 3.…

Loungewear set merino cashmere copper orange scarf

Luxury Loungewear for that Off-Duty Style

The ultimate off-duty wardrobe, experience true comfort whilst indulging in the wonders of merino cashmere with my new loungewear collection. Introducing the Elsa set bringing nonchalant luxury style to lazy Sundays and work-at-home Mondays. Made in Britain and knitted in the finest Merino Cashmere, a wonderful blend which includes the softness and gentleness that cashmere…

Geometric Hand Intarsia Jumper Modern Heritage

My first front cover | S Magazine

What an incredible moment to see my knitwear on the front cover of S Magazine this weekend! The front cover showcasing the Edin Hand Intarsia cashmere jumper geometric jumper knitted in 100% cashmere in the Scottish Borders and Elsa metallic jacquard lounge trousers in a merino cashmere blend, knitted in Britain. My gold Alina dress and Aurora…

Genevieve Sweeney Fortnum & Mason British Knitwear

GS Stocked at Fortnum & Mason

Genevieve Sweeney, Premium British Knitwear stocked at Fortnum & Mason. I am incredibly proud and honoured to have my menswear and accessories collection stocked at Fortnum & Mason, such an iconically British store that truly support British manufacturing and heritage. Starting with AW16 menswear, including the Oban and Soar jumper..discover the collection on the menswear department…

Capsule Winter Wardrobe British Knitwear Rollneck

Tales of Jude | Capsule Winter Wardrobe

Thank you to Tales of Jude for featuring Genevieve Sweeney Arisa Rollneck jumper in her latest blog “Capsule Winter Wardrobe” THE LOOK “Recently I’ve been living in this rollneck sweater from one of my favourite designers Genevieve Sweeney. I admire her so much for what she has achieved in the British fashion industry, her make it happen attitude…

Red Cashmere Sweater Hand Intarsia

The Art of Slow Fashion | Hand Intarsia

 When visiting the Scottish Borders to buy an old knitting machine for my studio, I met David a Hand Intarsia knitter who had worked for a renowned Knitwear Manufacturer until the 1990s when factories in the Borders started closing down and manufacturing moved to China.   I was so saddened and frustrated that so many highly skilled…

Vogue Brazil Cosy winter jumper

Vogue Brazil | Slow Fashion

Vogue Brazil features Genevieve Sweeney in “Un Novo Tempo”, January 2017. Celebrating slow fashion and discussing my passion for heritage skills and British manufacturing,  Vogue Brazil features my knitwear story and my love for Hand Intarsia knitting. Showcasing our Soar ecru jumper in Wool cashmere with rib and mesh stitch placement, made in Britain. Our…

British GQ | Genevieve Sweeney

The GQ Edit features our Men’s knitwear in British GQ December Issue Celebrating the revamp of Fortnum & Mason menswear department, GQ, The Style Manual selected their Edit for the season. Sport Luxe : Oban Textured Stripe Jumper in a merino cotton blend, Silver Grey. Made in Britain £180 Weekend : Soar Mesh Rib Textured…

How Knitwear became “It” wear | Stella Magazine

Thank you, Emily Cronin at Stella magazine, The Sunday Telegraph for featuring our Leithen Hand Intarsia cashmere jumper in “How Knitwear became “It” wear” feature. “Genevieve Sweeney creates complex geometric intarsias in alluring colour combinations” Celebrating Slow Fashion with contemporary designs and traditional heritage techniques, knitted and finished by hand. Hand Intarsia is a traditional…

Fashion Illustration Knitwear

Joshua Osborn X GS Collaboration

Joshua Osborn is a London based artist specialising in line drawing. His illustrated reportage gives a powerful energy to balanced forms, subtle marks and expression in lines. You can find Joshua’s work in publications such as The-Out-Net and ShowStudio.   Joshua and I came together for a collaboration in time for my first Pop Up Shop at…

Tales of Jude

Thank you to Tales of Jude for featuring our Arin brushed mohair jumper in the latest blog post “Wardrobe Basics: The Genevieve Sweeney Knit”   THE LOOK “The sweater is a midnight shade of navy so quite dark. I was going to wear it with blue denim (which looks amazing) but decided to try a navy…

Campaign for Wool | Wool Week 2016

Campaign for Wool was launched in 2010 by HRH, The Prince of Wales as patron of the campaign, with the aim to educate and engage the consumer about the benefits of wool and reverse the decline of the wool industry. This week, 10th-16th October marks Wool Week UK. Why should we choose wool? Wool is…

GS Made in Britain | Buy British Day

Saturday 1st October is Buy British Day! Why should we buy and support British made knitwear?  As a British designer who manufactures in the UK, I was not only drawn to the luxuriously spun yarns, high-quality manufacturing and attention to detail. It was the precision and the knowledge that a knitted garment would become a…

Small Business Session Podcast

The Small Business Sessions by Enterprise Nation: The designer breathing new life in to UK knitwear As a member of Enterprise Nation and attendee of their GoGlobal trade missions, I was offered the opportunity to talk in The Small Business Sessions Podcast. Discussing Genevieve Sweeney, my journey so far, my passion for manufacturing within the UK…

NBC News Feature with Genevieve Sweeney

In February I had the wonderful opportunity of NBC News visiting my studio in East London to interview me. We discussed my love of restoring vintage knitting machines, my passion for manufacturing in the UK as well as my design processes. We took a visit to Clerkenwell London in Farringdon London to see my knitwear stocked…

GS X Fashion Week Feb 2016

Genevieve Sweeney at New York Fashion Week, London Fashion Week and Paris Fashion Week 2016! What a fantastic month we’ve had at GS, our Autumn Winter 2016 collection was worn at New York Fashion 2016, the Spring 16 collection was showcased at The Apartment, our accessories range at LFWEnd and we launched our new Autumn…

Knitwear & Boudoir Bras | GS X Fleur of England

Have you noticed the trend of triangle bras and knitwear on your favourite bloggers Instagram profiles? Us too! The perfect way to ‘work’ the triangle bra and knitwear trend is to pair delicately elegant boudoir bras with chic luxurious knitwear. We have come together with British lingerie brand, Fleur of England to illustrate this huge blogging trend. The…